Michelle Sit Qian Yi

Assistant Manager - Digital Communication Department at Quest International University (QIU)
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Contact Information
us****@****om
(386) 825-5501
Location
Ipoh, Perak, Malaysia, MY

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Credentials

  • Fundamentals of Digital Marketing
    Google Digital Garage
    Oct, 2022
    - Oct, 2024

Experience

  • Quest International University (QIU)
    • Malaysia
    • Higher Education
    • 100 - 200 Employee
    • Assistant Manager - Digital Communication Department
      • Oct 2022 - Present

      - Daily performance analyis (goal=lead). - Leads quality analysis. - Manage Discover QIU FB & IG. - Learn up all digital ads functions. - Manage the content in Sales Kit (Wordpress). - Prepare reports to be shared with stakeholders.- Prepare proposals for coming campaigns. - Assist Digital Marketing lead in campaign planning.- Participate in exhibitions and roadshows as support when assigned by Head of Communication.

    • Assistant Manager - Student Recruitment Division
      • Jul 2022 - Oct 2022

      - Introduce and promote the academic programmes offered by the University.- Prepare and plan roadshows.- Participate in exhibitions and roadshows.- Telemarketing.- Organize admissions, student database records and fees collection.- Involve in registration day.- Attend walk-in and phone enquiries from prospective students and parents.- Visit schools to distribute brochures and give information about the University.- Collect student database from schools.- Prepare statistics and reports on prospective students. Show less

  • M&S Group of Companies
    • Malaysia
    • Food Production
    • 1 - 100 Employee
    • Junior Marketing Executive
      • Feb 2022 - Jun 2022

      - Responsible on ATL & BTL activities of the brand, handle various online marketing tools like website, Facebook and Instagram. - Implementing marketing plans with marketing strategies towards supporting overall business direction. - Assist & support marketing team on all the ground & online marketing campaign, activities & new product launch, organizing events and product roadshows. - Assist to support & administration for various marketing campaigns assets. - Support in product packaging, product labelling, trademark management and ensure compliance to respective area packaging requirements. - Devising, developing and presenting marketing promotion idea and strategies. - Conduct category competitors market research and analyzing data to identify and define consumers, find out answers about consumer preference requirements, habits and trend & help to shape future marketing strategies. - Executing outbound and inbound marketing activities (content development, proof-reading, optimization, advertising & events planning). - Plan and execute initiatives to reach the target audience through appropriate channels & review on the monthly result report on the social media spending. - Follow up on the annual sales progress and advertising expenditure. - To contribute on branding, brand identity development & align brand identity with business requirements on design, involving in the promotional materials like POSMs. - Engage in corporate rebranding process, development of all communications, activities for branding & corporate needs. - Being alert to external environment and immediate notify the superior on any possibilities of sales which will incur brand damages, or losses to the company. - Support in responding to customer' queries, complains and provide appropriate solutions within the company's capability. - Maintaining websites & looking at data analytics. - Coordinating all marketing or promotional materials. - Ensure campaigns/projects assigned are completed. Show less

  • Sunway Lost World of Tambun
    • Perak, Malaysia
    • Marketing Intern
      • Sep 2019 - Dec 2019

      - Administrative. - Assisting In PR group visit. - Learn to create content of social media. - Assist in the production of video. - Coordinate PR event. - Assisting media visit. - Build contacts with potential client/sponsor/partner. - Follow up proposal sponsor/partner. - Liaise with respective department /person in charge in regards to campaign. - Follow up on campaign matters. - Helping with creative production. - Administrative. - Assisting In PR group visit. - Learn to create content of social media. - Assist in the production of video. - Coordinate PR event. - Assisting media visit. - Build contacts with potential client/sponsor/partner. - Follow up proposal sponsor/partner. - Liaise with respective department /person in charge in regards to campaign. - Follow up on campaign matters. - Helping with creative production.

  • Duchess & Co.
    • Selangor, Malaysia
    • Intern
      • Jan 2017 - Mar 2017

      - Communications; public relations / social media interaction and or customer service. - Events managing; and of upcoming sales, event ideas, displays and product launches for clothing or accessories. - Administrative Tasks / Errands. - Communications; public relations / social media interaction and or customer service. - Events managing; and of upcoming sales, event ideas, displays and product launches for clothing or accessories. - Administrative Tasks / Errands.

Education

  • UOW Malaysia KDU University College
    Master of Arts - MA, Communication Management
    2020 - 2021
  • UOW Malaysia KDU University College
    Bachelor's degree, Communication
    2017 - 2019
  • KDU University College - Glenmarie Campus
    Diploma, Mass Communication
    2015 - 2017

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