Ashraff Ahmad
Regional Talent Management Lead at Amway- Claim this Profile
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English -
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Malay -
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Bio
Credentials
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Human Resources: Job Structure and Design
LinkedInJul, 2021- Oct, 2024 -
Organization Design
LinkedInJan, 2021- Oct, 2024 -
Human Resources: Building a Performance Management System
LinkedInDec, 2020- Oct, 2024 -
Your L&D Organization as a Competitive Advantage
LinkedInNov, 2020- Oct, 2024 -
DDI Facilitator Certification Process Workshop
DDI | Development Dimensions InternationalMay, 2020- Oct, 2024 -
Korn Ferry Assessment for Leadership Potential
Korn FerryApr, 2020- Oct, 2024 -
Registered Counselor
Lembaga Kaunselor MalaysiaSep, 2018- Oct, 2024 -
Train The Trainer
HRDF - Human Resources Development Fund MalaysiaJan, 2018- Oct, 2024 -
Good Clinical Practice
National Committee for Clinical Research - Ministry of HealthAug, 2017- Oct, 2024 -
Lean Six Sigma Green Belt Certification
ShellDec, 2012- Oct, 2024
Experience
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Amway
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Türkiye
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Consumer Services
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500 - 600 Employee
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Regional Talent Management Lead
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Jul 2019 - Present
• Strategic COE partner that provides end-to-end Talent Management (Performance Management, Top Talent, Learning & Development, Talent Acquisition, Succession Management and Leadership Development) consultation, design and development of talent and culture initiative interventions for markets in Asia Pacific• Global process owner for Amway’s global performance management portfolio and processes, supporting all markets and functions across the globe • Key core member for global Performance Management system redesign, reflecting on the new culture initiative and organizational vision • Part of the global Leadership Development program design and development team to support the new leadership activation strategy
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Shell
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United Kingdom
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Oil and Gas
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700 & Above Employee
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Global Process Leadership Learning Manager
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Jan 2013 - Mar 2018
• Learning and Capability Development specialist; focusing on strategic and tactical development of Process Leadership Learning under the central Leadership Development Portfolio for Royal Dutch Shell (RDS) Group • Exposed and experienced in other Human Resource disciplines such as Organizational Effectiveness, Talent Acquisition, IR/ER, Policy and HR Business Partnering through various in-role development and collaborations.• Skilled in portfolio and program management leveraging on strategic partnership with all businesses in Shell and 3rd party vendors towards delivering Shell Group strategic directions, priorities and goals.• A trusted HR advisor to businesses in Shell across the globe in developing capabilities, closing competency gaps, alignment and assessment of talent, effective resourcing and designing effective organization structure to support business’s bottom line and goals. • Enabled focused and effective strategies of developing more than 1000 employees per year across the globe through strategic collaboration with business leaders. • Delivered an integrated CI Curriculum Learning program, a global award-winning program honored by Brandon Hall Group’s 2017 Excellence Award• Integrated continuous improvement culture and initiatives into HR strategy and priorities to yield better efficiency and effectiveness outcomes• Seasoned facilitator and subject matter expert in Leadership Development, Coaching, Diversity and Inclusion and Continuous Improvement
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Cluster Cards CVP & Operation Manager- MY/SG
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Jan 2011 - Dec 2012
• Operation excellence expert and business integrator for MY/SG Retail B2B Cards Business • Led and managed team of 8 with 3 different functional roles for two different markets - Malaysia and Singapore; approximately managing USD 15 Mil PA business • Acted as peer coach on leadership for fellow Sales Support Team Lead and championed Regional Key Account Management Support in the East (MY, SG, ID, TH, PH, HK, OM & PK) region• Owned and governed global offer book and local processes - deployment, improvements & controls and innovations. • Successfully led and delivered Continuous Improvement projects and initiative throughout the whole End-to-End chain, winning various local, regional and global recognitions for substantial value delivered to business. • Effectively drove business effectiveness between business and supporting functions that supports the end-to-end processes (Customer Service, Credit, Finance, Debt Recovery, Customer Master Data, Fraud & Cards Services), resulting in consistent high customer satisfaction index, volume growth and retention. • Developed and lubricated external relationship with government ministries (Ministry Domestic Trade and Consumer Affairs and National Accountancy Department) allowing efficient back locked clearance and expedited current subsidy claims • Advocated and cultivated operation excellence for our B2B Cards business, ensuring maximization of resources and business processes • Supported sales by leveraging means and options to expand market share via process optimization & effective an efficient end-to-end experience for customer.
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Cards Sales Support Team Lead - MY
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Jan 2010 - Dec 2010
- Operation excellence expert and business integrator for MY Retail B2B Cards Business- Led a team consist of 3 different functional roles for MY.- Size of business: Approximately USD 10 Mil PA- Own and govern global offer book and local processes - deployment, improvements & controls and innovations.- Lead Continuous Improvement project throughout the whole End-to-End channel- Drive business effectiveness by acting as key liaison between business and supporting functions that supports the end-to-end processes (Customer Service, Credit, Finance, Debt Recovery, Customer Master Data, Fraud & Cards Services)- Maintain and develop external relationship with government ministries (Ministry Domestic Trade and Consumer Affairs and National Accountancy Department)- Advocate and cultivate operation excellence for our B2B Cards business, ensuring maximization of resources and business processes- Support sales by leveraging means and options to expand market share via process optimization & effective an efficient end-to-end experience for customer.
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Territory Manager - North Region
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Jan 2006 - Dec 2009
• Business Consultant for Shell Retail Sales and Operation, consistently ranked top 10 consultants in Malaysia throughout tenure• Managed relationship between Shell and Retailer at site level, ensuring consistent delivery of the Shell Customer Commitment and business performance (approximate business size of MYR 180Mil PA). • Delivered top quartile site performance and maximized sales development potential whilst protecting Shell’s interests, through business consulting, coaching and motivating Retailers • Conducted Attraction and Selection of the right Retailers Through coaching, supporting and Performance Management of Retailers • Managed and maintained positive Retailer relationships, supporting Retailers to achieve and maintain top class site performance (including performance management discussion with under-performing sites) • Delivered stretched Sales & Operations targets by 10% every year through various activation programs, expansion and delivery strategies • Drove governance, compliance, customer commitments, HSSE and developmental plans of each sites and retailers.
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Territory Executive - Central Region
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Apr 2005 - Jan 2006
• Business Consultant for Shell Retail Sales and Operation at site level• Responsible for managing the relationship between Shell and Retailer at site level, ensuring consistent delivery of the Shell Customer Commitment.• Identify gaps in all aspects of site performance and maximizes all sales development potential whilst protecting Shell’s interests, through the coaching and motivating of Retailers• Conduct Attraction and Selection of the right Retailers Through coaching, supporting and Performance Management of Retailers• Manage and maintain positive Retailer relationships, supporting Retailers to achieve and maintain top class site performance (including counseling to underperforming sites)• Deliver Sales & Operations targets for geographical area through regular reviews and appropriate action plans• Drive governance, compliance, customer commitments, HSSE and developmental plans of each sites and retailers.
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Business Development Executive
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Jan 2005 - Apr 2005
• Performed Account Management and Technical Consultation to Government Linked Companies, Agencies and Ministries• Offered technical consultations on best hardware and software solutions based on clients need. • Delivered superior customer experience through relationship building from pre and post sales services. • Involved in various promotional and marketing strategies to expand market share and brand presence of Open Source Based Solutions to Government and Private agencies via roadshow, point of sales (POS) design and conceptualization and vis-a-vis presentations
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Technical Writer and CAL Developer
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Jun 2003 - Jan 2004
• Anchor for technical business planning and resourcing team on System Development Life Cycle and develop Computer Aided Learning Software modules and simulations for Engineering Instruments and Machines used for Higher Learning Institutes • Successfully led and delivered MDEC research grant proposal project for software research and development program • Anchor for technical business planning and resourcing team on System Development Life Cycle and develop Computer Aided Learning Software modules and simulations for Engineering Instruments and Machines used for Higher Learning Institutes • Successfully led and delivered MDEC research grant proposal project for software research and development program
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Education
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2011 - 2013
HELP University
Master's degree, Managerial (I/O) Psychology -
2000 - 2004
Universiti Teknologi Petronas
Bachelor's Degree, ICT with Corporate Management -
2016 - 2017
Open University Malaysia
Master's degree, Counseling Psychology -
2019 - 2022
Universiti Malaya
Doctor of Philosophy - PhD, Psychology
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