Experience

Purple Strategies

• United States
• Advertising Services
• 100 - 200 Employee

• Director, Strategic Planning

  • Jun 2023 - Present

  Following the company's restructuring to organize around expertise areas, my role shifted from a client and campaign focus to our new Strategic Planning group. On our client teams, Strategic Planners help make the best choices between better alternatives toward the right objectives. My role is to ensure that the team is asking the right questions and learning what’s necessary to give clients our best work and counsel at pivotal moments throughout our engagement.

• Director, Campaign Manager

  • Mar 2021 - Aug 2023

• Manager, Deputy Campaign Manager

  • Mar 2018 - Mar 2021

  - Managing the development of issue landscape and risk assessments for Fortune 100 companies - Conducting workshops among regional and global teams across business functions to understand challenges, issue landscape and potential solutions - Developing strategy and writing campaign plans to overcome reputation challenges and navigate complex environments - Building scenario plans and activating war rooms - Managing activations as liaison with media partners (native partnerships… Show more - Managing the development of issue landscape and risk assessments for Fortune 100 companies - Conducting workshops among regional and global teams across business functions to understand challenges, issue landscape and potential solutions - Developing strategy and writing campaign plans to overcome reputation challenges and navigate complex environments - Building scenario plans and activating war rooms - Managing activations as liaison with media partners (native partnerships, digital/social campaigns) - Working with global and market teams to develop message maps or media responses

• Account Coordinator

  • Jul 2015 - Mar 2018

  - Developing and executing strategic reputation campaigns for Fortune 100 companies across industries, including consumer, manufacturing, finance and non-profit - Creating and executing corporate crisis communication plans (war rooms, media monitoring, message development) - Conducting in-depth research to inform strategy: desk research, immersion workshops with client teams, qualitative and quantitative research - Leading multi-channel content production - Organizing cross-agency… Show more - Developing and executing strategic reputation campaigns for Fortune 100 companies across industries, including consumer, manufacturing, finance and non-profit - Creating and executing corporate crisis communication plans (war rooms, media monitoring, message development) - Conducting in-depth research to inform strategy: desk research, immersion workshops with client teams, qualitative and quantitative research - Leading multi-channel content production - Organizing cross-agency creative executions - Managing media buys to optimize content - Compiling and presenting campaign results - Writing creative briefs and message maps



Trone

• United States
• Advertising Services
• 1 - 100 Employee

• Account Management Intern

  • Dec 2014 - May 2015

  - Wrote and edited corporate social/blog posts - Developed social media calendars and media kits - Facilitated social media communities - Acted as intermediary between clients the creative team - Wrote and edited corporate social/blog posts - Developed social media calendars and media kits - Facilitated social media communities - Acted as intermediary between clients the creative team



Edelman DXI

• United States
• Research
• 300 - 400 Employee

• Intern

  • Jun 2014 - Aug 2014

  Assist in landscape analysis, development of questionnaires, in-field/out-of-field analysis, monitoring Dashboard and creating decks/proposals Assist in landscape analysis, development of questionnaires, in-field/out-of-field analysis, monitoring Dashboard and creating decks/proposals



North Hills Country Club | Wisconsin

• United States
• Spectator Sports
• 1 - 100 Employee

• Event Coordinator Assistant

  • May 2013 - Sep 2013

  Set up/break down events, manage wait-staff, control timing of events, assist clients and guests with any specific needs during the event (weddings, sweet 16s, bridal/baby showers, golf outings, fundraisers, graduation parties, communions, baptisms, etc.) Set up/break down events, manage wait-staff, control timing of events, assist clients and guests with any specific needs during the event (weddings, sweet 16s, bridal/baby showers, golf outings, fundraisers, graduation parties, communions, baptisms, etc.)