Audience Development and Growth Marketing Manager

• Jan 2023 - Present

Senior Associate of Multimedia Audience Growth (Podcast/Video/Creators)

• Dec 2021 - Nov 2022

Manage and coordinate audience growth efforts for new podcast and YouTube show launches for Morning Brew Consult on podcast content from an audience growth lens, helping to decide if content needs to be adjusted to help reach new audience, as well as consulting on podcast episode titles, descriptions and potential guests Write newsletter copy to promote multimedia properties that goes out daily to 4 million subscribers of the Morning Brew daily newsletter Report out and collect analytics weekly for various multimedia properties to multiple stakeholders Organize and schedule video requests for various Morning Brew creators Manage relationships with external podcast and video partners - including podcast platforms such as Apple Podcasts, Spotify, Amazon Music and Stitcher Report out important numbers on sold properties to Morning Brew's sales team Coordinate social media giveaways with a CTA for entrants to rate and review our podcasts to try to raise the show's profile

Marketing Coordinator of Audience Growth at PRX & Radiotopia

• Jun 2021 - Dec 2021

Maintains and executes year round, promotion strategy for assigned select shows Creates Radiotopia social and email newsletter strategy and goals, with the support of creative content marketing team Maintains a database of shows and networks outside of the PRX network to develop, pitch and execute cross promotion campaigns Coordinates podcast platform promotion outreach for show launches, new seasons, special episodes and, where possible, playlists and other features Manages talent requests, coordination and partnership for events and promotions as necessary Identifies, ideates, executes and reports on emerging platform experimentation as related to show download goals Collaborates with the Director of Audience Growth & Marketing on show and network marketing strategies Collaborates with the marketing team to develops and implement exceptional online and offline marketing campaigns for shows and the network, as assigned Manages strategy, budget and reports out on all paid promotional activities, as assigned Collaborates with Director of Audience Growth & Marketing and Audience Insights Analyst on bi-annual show reviews and other reporting Manages data collection for all assigned show digital platforms and partners with Audience Insights Analyst on identifying trends, opportunities and weaknesses Maintains and manages positive and productive relationships by handling questions and concerns of assigned show podcasters and producers with speed, professionalism, and enthusiasm. Creates and maintains streamlined process to collect digital assets from producers and partners in a timely fashion for promotion

Marketing Coordinator

• Jun 2019 - Jun 2021

Coordinate and craft the Radiotopia social media strategy across platforms Write and edit blog posts and newsletters Organize and implement promotion efforts for the Radiotopia network, including audio cross promotion ads, Google Ads, and asset creation for campaigns Coordinate and craft the Radiotopia social media strategy across platforms Write and edit blog posts and newsletters Organize and implement promotion efforts for the Radiotopia network, including audio cross promotion ads, Google Ads, and asset creation for campaigns

Associate Podcast Producer

• Dec 2018 - Jun 2019

Storyboarded, coordinated and produced a new podcast series Researched and wrote questions for episode guest and interviews Wrote episode scripts Finalized audio and edited episodes with audio engineering Storyboarded, coordinated and produced a new podcast series Researched and wrote questions for episode guest and interviews Wrote episode scripts Finalized audio and edited episodes with audio engineering

Marketing Intern

• Sep 2018 - Dec 2018

Managed and curated PRX and Radiotopia's social media Pitched and wrote blog posts about podcasts and audio projects Organized and oversaw creative newsletter content Managed and curated PRX and Radiotopia's social media Pitched and wrote blog posts about podcasts and audio projects Organized and oversaw creative newsletter content

Associate Editor

• May 2018 - Nov 2018

Transcribed, pulled audio cuts and edited interviews Wrote audio introductions and online print pieces Coordinated and scheduled social media and Wordpress posts Transcribed, pulled audio cuts and edited interviews Wrote audio introductions and online print pieces Coordinated and scheduled social media and Wordpress posts

Staff Writer

• Dec 2017 - Aug 2018

Wrote three articles per week about news, current events and pop culture Edited, fact-checked and coded articles for online publication Pitched weekly ideas for future editorial topics Wrote three articles per week about news, current events and pop culture Edited, fact-checked and coded articles for online publication Pitched weekly ideas for future editorial topics

News Intern

• Jan 2018 - May 2018

Research and fact-check information for news stories Write copy for news segments Conduct interviews Research and fact-check information for news stories Write copy for news segments Conduct interviews

Radio DJ

• Sep 2014 - May 2018

DJ on Shrug Emoji, which premieres every Sunday from 10 pm to 12 amCurate playlists and work the audio boothRun social media

Promotions Director

• Dec 2015 - Dec 2016

Coordinated between between music venues, artists, record labels and WTBU for reviews and showsEdited reviews for the WTBU websitePlanned events and concerts for the stationCoordinated a student promotions teamOrdered and designed merchandise for the station

Student Assistant in International Admissions

• Sep 2014 - Dec 2017

Answer phone calls and emails with prospective student questionsOrganize spreadsheets of student information

First Year Student Outreach Project Coordinator

• Mar 2016 - Sep 2016

Coordinated BU's First-Year Student Outreach Project, which welcomes first year students to Boston University a week early to partake in a week of community service.Ran all related social media, such as Twitter, Instagram, Facebook and Snapchat.Edited promotional and educational videos for the incoming students.Planned educational activities and presentations about social justice and activism.

Alternative Spring Break Coordinator

• Sep 2015 - Mar 2016

Coordinated spring break service trip for BU students to Natchez, MississippiRecruited volunteers at eventsContacted community partners

Innovation Hub Intern

• Jun 2017 - Aug 2017

Research and write blog posts about the show's weekly segments Pitch segment ideas Create prep documents for future interviews with questions and ledes Edit audio for future segments Research and write blog posts about the show's weekly segments Pitch segment ideas Create prep documents for future interviews with questions and ledes Edit audio for future segments

Intern

• Feb 2017 - Apr 2017

Produce and organize shows for Arts & Culture programming Manage and update social media for Zone 1 Radio Compile analytics of listeners and local community stations’ advertising Produce and organize shows for Arts & Culture programming Manage and update social media for Zone 1 Radio Compile analytics of listeners and local community stations’ advertising

Media and Communications Intern

• May 2015 - Aug 2015

Media and Communications Intern for New York Democratic Assemblyman David Buchwald Edited and wrote press releases, award statements, and replies to constituents Conducted research projects Media and Communications Intern for New York Democratic Assemblyman David Buchwald Edited and wrote press releases, award statements, and replies to constituents Conducted research projects

Intern

• Apr 2014 - Jun 2014

Fact-checked articles Made phone calls to various members of Westchester County, such as businesses, political party members, and residents Wrote reviews for the magazine Wrote online news stories Attended events and photo shoots Had news stories published online and a review published in the July 2014 issue Fact-checked articles Made phone calls to various members of Westchester County, such as businesses, political party members, and residents Wrote reviews for the magazine Wrote online news stories Attended events and photo shoots Had news stories published online and a review published in the July 2014 issue