Experience

Definitive Healthcare

• United States
• Information Services
• 700 & Above Employee

• Vice President, Corporate Marketing

  • Jan 2021 - Present

  Framingham, Massachusetts, United States I currently serve as the VP corporate marketing for Definitive Healthcare (Nasdaq: DH), a leading provider of healthcare commercial intelligence. In this role, I lead a team of professionals responsible for branding, thought leadership, marketing communications, graphic design, content development, multimedia production, public relations, website management, and internal communications. Notable accomplishments include: - Leading a brand evolution in anticipation of Definitive… Show more I currently serve as the VP corporate marketing for Definitive Healthcare (Nasdaq: DH), a leading provider of healthcare commercial intelligence. In this role, I lead a team of professionals responsible for branding, thought leadership, marketing communications, graphic design, content development, multimedia production, public relations, website management, and internal communications. Notable accomplishments include: - Leading a brand evolution in anticipation of Definitive Healthcare's IPO on the Nasdaq in September 2021. This included creating a new brand identity, new corporate positioning, and new corporate website. Additionally, I led marketing-related activities for the IPO event, including investor materials, media coverage, advertising, and corporate communications. - Launching corporate podcast, Definitively Speaking and serving as executive producer for over two years, fielding guests and planning thought leadership topics. Show less



PJA Marketing + Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Executive Vice President, Client Services

  • Aug 2003 - Jan 2021

  As head of PJA's client services team, I owned responsibility for maintaining positive and productive client partnerships and collaborated on effective marketing strategies to drive meaningful outcomes for our clients' businesses. As part of the executive management team, I also helped lead agency operations, including business growth and profitability, strategic planning, and new business initiatives.



Donovan Group

• Account Director

  • 1999 - 2001

  Led account services team in the management of businesses for Autoria Software, Loomis Sayles, Tucker Anthony Sutro, Danskin.



Hill Holliday

• United States
• Advertising Services
• 200 - 300 Employee

• Account Supervisor

  • Jun 1997 - Jun 1999

  Managed client relationships for Gillette, BankBoston, Fleet, AutoNation



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Executive

  • Sep 1994 - May 1996

  Worked in the Kid Connection on General Mills Fruit Snacks: Fruit by the Foot, Fruit Roll-ups, String Thing, Dunkaroos.



Waring & LaRosa

• Account Executive

  • Nov 1992 - Sep 1994

  Managed clients Fisher-Price, Sunshine Cookies, Perrier.