Marketing and Communication Coordinator

• Nov 2022 - Present

Floor Supervisor

• Apr 2017 - Present

• Lead team members to ensure professional and consistent service is provided while demonstrating problem-solving skills with empathy, patience and conflict resolution. • Offer excellent customer service while building ongoing relationships with customers through strong interpersonal skills and passion for connection. • Lead team members to ensure professional and consistent service is provided while demonstrating problem-solving skills with empathy, patience and conflict resolution. • Offer excellent customer service while building ongoing relationships with customers through strong interpersonal skills and passion for connection.

Event Manager

• Apr 2022 - Jun 2022

• Short term contract role • Planned and initiated all branding, marketing, and strategic communications to gain sponsors and participants. Sponsors included ENMAX, Parkland & Skyfire Energy. • Managed all team meetings, deliverable updates, and day-of organization and communication. • Coordinated with the City of Calgary and Alberta Health Services to gain permits requiring in-depth planning and approval priority coordination. • Short term contract role • Planned and initiated all branding, marketing, and strategic communications to gain sponsors and participants. Sponsors included ENMAX, Parkland & Skyfire Energy. • Managed all team meetings, deliverable updates, and day-of organization and communication. • Coordinated with the City of Calgary and Alberta Health Services to gain permits requiring in-depth planning and approval priority coordination.

Communications & Marketing Specialist

• Oct 2017 - May 2022

• Designed and produced cross-channel marketing materials motivated by specific marketing goals and seasonal promotions, working closely with marketing team members. • Fostered retailer relationships through the curation of an editorial calendar. Focused on consistent and clear communications with retailers through storytelling and community member highlights. • Traveled as a sales representative at the CFA Now Tradeshow in Vancouver, developing in-person connections. • Designed and produced cross-channel marketing materials motivated by specific marketing goals and seasonal promotions, working closely with marketing team members. • Fostered retailer relationships through the curation of an editorial calendar. Focused on consistent and clear communications with retailers through storytelling and community member highlights. • Traveled as a sales representative at the CFA Now Tradeshow in Vancouver, developing in-person connections.

Digital Designer & Photographer

• Jul 2019 - Nov 2021

• Strengthened brand guidelines by standardizing print and digital marketing materials, promoting consistent brand representation through all communication pieces. • Spearheaded all graphic design and photography, including lifestyle and product photoshoots. Prepared and designed various communication materials; print and online advertising, website assets, newsletters, social media content and seasonal products. • Strengthened brand guidelines by standardizing print and digital marketing materials, promoting consistent brand representation through all communication pieces. • Spearheaded all graphic design and photography, including lifestyle and product photoshoots. Prepared and designed various communication materials; print and online advertising, website assets, newsletters, social media content and seasonal products.

Independent Communications & Media Consultant

• Jan 2018 - Jun 2021

• Led annual lifestyle and performance photography sessions for Springbank Dancer's competitive team, showcasing individual personality and skill for various marketing materials. • Kick-started Keep Moving Stevie's brand by developing brand guidelines, and a social media content booklet. Initiated company website and managed the services offered. • Led annual lifestyle and performance photography sessions for Springbank Dancer's competitive team, showcasing individual personality and skill for various marketing materials. • Kick-started Keep Moving Stevie's brand by developing brand guidelines, and a social media content booklet. Initiated company website and managed the services offered.

Digital Design and Production

• Mar 2019 - Apr 2019

Supported digital marketing campaigns through the creation of landing pages, digital ads, merchandise design, social media content and lifestyle photography for a variety of clients using the Adobe Suite and WordPress. Supported digital marketing campaigns through the creation of landing pages, digital ads, merchandise design, social media content and lifestyle photography for a variety of clients using the Adobe Suite and WordPress.

Social Media Coordinator

• Oct 2018 - Dec 2018

Strategically created social media content such as photography, videography and copy to optimize communication between potential leads within Alberta. Strategically created social media content such as photography, videography and copy to optimize communication between potential leads within Alberta.

Instructor and Choreographer

• Sep 2014 - Jun 2018

Mentored and instructed children in movement, poise and technique from ages 4 to 8. Choreographed solo and group competition routines for high-performance dancers. Mentored and instructed children in movement, poise and technique from ages 4 to 8. Choreographed solo and group competition routines for high-performance dancers.

Sales And Marketing Intern

• Nov 2016 - Jan 2017

I developed creative content for Wean Green's social media platforms, print campaigns and brand guidelines. Constructed sales reports, tracked budgets and communicated with potential leads. I developed creative content for Wean Green's social media platforms, print campaigns and brand guidelines. Constructed sales reports, tracked budgets and communicated with potential leads.