Michelle Theall
Editor and Photographer at Morris Communications- Claim this Profile
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Bio
Experience
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Morris Communications
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United States
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Book and Periodical Publishing
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100 - 200 Employee
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Editor and Photographer
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Sep 2013 - Present
I have the privilege of sharing Alaska with the world through articles and images.
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Editor in Chief / Brand Leader
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Sep 2013 - Jun 2016
I ran the editorial and creative side of Alaska magazine and its brand extensions from Colorado until they could get an Alaskan on as editor-in-chief. The interim position lasted almost 3 years before I transitioned to a permanent spot as senior editor.
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Backpacker Magazine
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Book and Periodical Publishing
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1 - 100 Employee
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Marketing Director for Outdoor Group
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Sep 2012 - Sep 2013
Ran the marketing department developing strategies and new products for the sales teams for several different magazines on multiple platforms. Titles included: Backpacker, Climbing, National Parks Trips, Outdoor Retailer Daily and SNEWS. Ran the marketing department developing strategies and new products for the sales teams for several different magazines on multiple platforms. Titles included: Backpacker, Climbing, National Parks Trips, Outdoor Retailer Daily and SNEWS.
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Big Earth Publishing
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Boulder
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Vice President of Magazine Division
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Jan 2008 - Jul 2010
After selling my own magazine (Women's Adventure) to Big Earth, I continued to run the title and acquire others for Big Earth, including Telluride Magazine. While there, I extended the Women's Adventure brand with an online store and expo. After selling my own magazine (Women's Adventure) to Big Earth, I continued to run the title and acquire others for Big Earth, including Telluride Magazine. While there, I extended the Women's Adventure brand with an online store and expo.
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Women's Adventure Magazine
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Boulder
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CEO and Founder
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Jul 2002 - May 2010
Created Women's Adventure magazine as the only publication serving the 74-million women participating in outdoor sports and adventure travel. Developed the magazine from concept to printed and digital products, created strategic partnerships with major outdoor brands, and successfully sold the profitable company in 2008 to Big Earth Publishing. Created Women's Adventure magazine as the only publication serving the 74-million women participating in outdoor sports and adventure travel. Developed the magazine from concept to printed and digital products, created strategic partnerships with major outdoor brands, and successfully sold the profitable company in 2008 to Big Earth Publishing.
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Education
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Texas Tech University
BA Mass Communications / Summa Cum Laude, Communication, Journalism, and Related Programs