Brie Tascione
Director of Strategic Projects at Plume Design, Inc- Claim this Profile
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Bio
Steph S.
Brie is a leader that can make an impact at every level of a growing company. She understands how to connect with people, strategically build and scale teams, motivate across an org to drive goal-oriented results, and realize the shared vision of the executive leadership. During the two years she was my manager at Relay, we worked on multiple meaningful projects that led to actual measurable success. And though that sounds so fundamental, those who have worked in enterprise tech can appreciate the challenge inherent in fast-paced industries; identifying and communicating value to the right audience at the right time, all during periods of exponential growth. In addition to delivering for the business, I trusted her with my professional growth. She was an advocate for myself and many others who recognized her ability to foster talent. Brie brings out the best in everyone. And of all the qualities that make her an exceptional leader, her standout special ability was doing it all with grace. She is a role model of professional leadership. In my own career, I aspire to lead like Brie with integrity, empathy, and gratitude. I know many who have been fortunate to work with her that feel the same way.
Maeve Jones
I was lucky enough to get to work with Brie for close to 5 years at Relay. In those 5 years, I learned a great deal from Brie, not just about Marketing but even more about professionalism, preparedness, gratitude, and advocating for what you believe in. Brie is, simply put, the best at what she does. She is incredibly smart, articulate, and persuasive. At Relay, she was always ahead of market trends — she understood where the market was, but more importantly she knew where it was going and where we as a company needed to be. Brie was (and still is!) a professional role model for me as a true leader. At Relay, she led her team with decisiveness, empathy, and grace. Brie has a knack for being able to understand the strategic direction while also being able to execute, and guide her team on how to execute. If Brie was involved in any brainstorming, project, or deliverable, you could guarantee an impeccable outcome. I truly can’t say enough about Brie - she’s a rarity and would be an asset to any team and organization. I am holding out hope that I get to work with Brie again someday!
Steph S.
Brie is a leader that can make an impact at every level of a growing company. She understands how to connect with people, strategically build and scale teams, motivate across an org to drive goal-oriented results, and realize the shared vision of the executive leadership. During the two years she was my manager at Relay, we worked on multiple meaningful projects that led to actual measurable success. And though that sounds so fundamental, those who have worked in enterprise tech can appreciate the challenge inherent in fast-paced industries; identifying and communicating value to the right audience at the right time, all during periods of exponential growth. In addition to delivering for the business, I trusted her with my professional growth. She was an advocate for myself and many others who recognized her ability to foster talent. Brie brings out the best in everyone. And of all the qualities that make her an exceptional leader, her standout special ability was doing it all with grace. She is a role model of professional leadership. In my own career, I aspire to lead like Brie with integrity, empathy, and gratitude. I know many who have been fortunate to work with her that feel the same way.
Maeve Jones
I was lucky enough to get to work with Brie for close to 5 years at Relay. In those 5 years, I learned a great deal from Brie, not just about Marketing but even more about professionalism, preparedness, gratitude, and advocating for what you believe in. Brie is, simply put, the best at what she does. She is incredibly smart, articulate, and persuasive. At Relay, she was always ahead of market trends — she understood where the market was, but more importantly she knew where it was going and where we as a company needed to be. Brie was (and still is!) a professional role model for me as a true leader. At Relay, she led her team with decisiveness, empathy, and grace. Brie has a knack for being able to understand the strategic direction while also being able to execute, and guide her team on how to execute. If Brie was involved in any brainstorming, project, or deliverable, you could guarantee an impeccable outcome. I truly can’t say enough about Brie - she’s a rarity and would be an asset to any team and organization. I am holding out hope that I get to work with Brie again someday!
Steph S.
Brie is a leader that can make an impact at every level of a growing company. She understands how to connect with people, strategically build and scale teams, motivate across an org to drive goal-oriented results, and realize the shared vision of the executive leadership. During the two years she was my manager at Relay, we worked on multiple meaningful projects that led to actual measurable success. And though that sounds so fundamental, those who have worked in enterprise tech can appreciate the challenge inherent in fast-paced industries; identifying and communicating value to the right audience at the right time, all during periods of exponential growth. In addition to delivering for the business, I trusted her with my professional growth. She was an advocate for myself and many others who recognized her ability to foster talent. Brie brings out the best in everyone. And of all the qualities that make her an exceptional leader, her standout special ability was doing it all with grace. She is a role model of professional leadership. In my own career, I aspire to lead like Brie with integrity, empathy, and gratitude. I know many who have been fortunate to work with her that feel the same way.
Maeve Jones
I was lucky enough to get to work with Brie for close to 5 years at Relay. In those 5 years, I learned a great deal from Brie, not just about Marketing but even more about professionalism, preparedness, gratitude, and advocating for what you believe in. Brie is, simply put, the best at what she does. She is incredibly smart, articulate, and persuasive. At Relay, she was always ahead of market trends — she understood where the market was, but more importantly she knew where it was going and where we as a company needed to be. Brie was (and still is!) a professional role model for me as a true leader. At Relay, she led her team with decisiveness, empathy, and grace. Brie has a knack for being able to understand the strategic direction while also being able to execute, and guide her team on how to execute. If Brie was involved in any brainstorming, project, or deliverable, you could guarantee an impeccable outcome. I truly can’t say enough about Brie - she’s a rarity and would be an asset to any team and organization. I am holding out hope that I get to work with Brie again someday!
Steph S.
Brie is a leader that can make an impact at every level of a growing company. She understands how to connect with people, strategically build and scale teams, motivate across an org to drive goal-oriented results, and realize the shared vision of the executive leadership. During the two years she was my manager at Relay, we worked on multiple meaningful projects that led to actual measurable success. And though that sounds so fundamental, those who have worked in enterprise tech can appreciate the challenge inherent in fast-paced industries; identifying and communicating value to the right audience at the right time, all during periods of exponential growth. In addition to delivering for the business, I trusted her with my professional growth. She was an advocate for myself and many others who recognized her ability to foster talent. Brie brings out the best in everyone. And of all the qualities that make her an exceptional leader, her standout special ability was doing it all with grace. She is a role model of professional leadership. In my own career, I aspire to lead like Brie with integrity, empathy, and gratitude. I know many who have been fortunate to work with her that feel the same way.
Maeve Jones
I was lucky enough to get to work with Brie for close to 5 years at Relay. In those 5 years, I learned a great deal from Brie, not just about Marketing but even more about professionalism, preparedness, gratitude, and advocating for what you believe in. Brie is, simply put, the best at what she does. She is incredibly smart, articulate, and persuasive. At Relay, she was always ahead of market trends — she understood where the market was, but more importantly she knew where it was going and where we as a company needed to be. Brie was (and still is!) a professional role model for me as a true leader. At Relay, she led her team with decisiveness, empathy, and grace. Brie has a knack for being able to understand the strategic direction while also being able to execute, and guide her team on how to execute. If Brie was involved in any brainstorming, project, or deliverable, you could guarantee an impeccable outcome. I truly can’t say enough about Brie - she’s a rarity and would be an asset to any team and organization. I am holding out hope that I get to work with Brie again someday!
Credentials
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Photography
The University of the Arts
Experience
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Plume Design, Inc
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United States
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Consumer Services
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300 - 400 Employee
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Director of Strategic Projects
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Feb 2022 - Present
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Head of B2B Growth
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Dec 2020 - Feb 2022
Cloud and AI-based customer experience management platform for homes and small businesses, partnering with leading internet service providers – including Comcast, Charter Communications and Liberty Global – to enable the delivery of highly-personalized experiences to their subscribers.
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Forbes Communications Council
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Official Member
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Jun 2017 - Present
An invitation-only organization for senior-level communications and public relations executives. An invitation-only organization for senior-level communications and public relations executives.
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Revenue Impact Marketing LLC
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Philadelphia, Pennsylvania, United States
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Principal
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Dec 2020 - Present
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Relay Network
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United States
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Software Development
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1 - 100 Employee
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Chief Marketing Officer, Founding Member
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Dec 2010 - Dec 2020
Founding member of executive leadership team responsible for GTM execution for the leading personalized mobile engagement SaaS company supporting 50M+ end users. Designed business-building marketing programs that accelerated revenue growth to 40% per annum. -Expanded the marketing function to a scalable, value-added growth engine with measurable revenue impact -Designed, executed and optimized a revenue-impact demand gen machine from the ground up that increased qualified leads 196%… Show more Founding member of executive leadership team responsible for GTM execution for the leading personalized mobile engagement SaaS company supporting 50M+ end users. Designed business-building marketing programs that accelerated revenue growth to 40% per annum. -Expanded the marketing function to a scalable, value-added growth engine with measurable revenue impact -Designed, executed and optimized a revenue-impact demand gen machine from the ground up that increased qualified leads 196% YoY, directly contributing 69% of the company’s total ARR -Enacted an intensified focus on weekly sales and marketing activities to prepare company for next stage of growth -Established the analyst relations function, resulting in coverage by Gartner, Ovum, and Celent and being named a Gartner Cool Vendor -"Right hand" to the CEO in driving a secondary investment process, resulting in $30 million in growth capital investment from LLR Partners -Provided strategic oversight of the end-to-end digital customer experience for leading brands including Comcast, Independence Blue Cross, and Citizens Bank. Show less Founding member of executive leadership team responsible for GTM execution for the leading personalized mobile engagement SaaS company supporting 50M+ end users. Designed business-building marketing programs that accelerated revenue growth to 40% per annum. -Expanded the marketing function to a scalable, value-added growth engine with measurable revenue impact -Designed, executed and optimized a revenue-impact demand gen machine from the ground up that increased qualified leads 196%… Show more Founding member of executive leadership team responsible for GTM execution for the leading personalized mobile engagement SaaS company supporting 50M+ end users. Designed business-building marketing programs that accelerated revenue growth to 40% per annum. -Expanded the marketing function to a scalable, value-added growth engine with measurable revenue impact -Designed, executed and optimized a revenue-impact demand gen machine from the ground up that increased qualified leads 196% YoY, directly contributing 69% of the company’s total ARR -Enacted an intensified focus on weekly sales and marketing activities to prepare company for next stage of growth -Established the analyst relations function, resulting in coverage by Gartner, Ovum, and Celent and being named a Gartner Cool Vendor -"Right hand" to the CEO in driving a secondary investment process, resulting in $30 million in growth capital investment from LLR Partners -Provided strategic oversight of the end-to-end digital customer experience for leading brands including Comcast, Independence Blue Cross, and Citizens Bank. Show less
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Citi
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United States
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Financial Services
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700 & Above Employee
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Vice President, Global Marketing
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Jul 2009 - Dec 2010
Directed all global marketing and business development for Citi's fastest growing division, Citi Prepaid Services (formerly Ecount). Led the effort to rebrand the company to Citi Prepaid Services following Ecount's acquisition in 2007. Developed marketing strategies to support the company's 60% YOY growth. Directed all global marketing and business development for Citi's fastest growing division, Citi Prepaid Services (formerly Ecount). Led the effort to rebrand the company to Citi Prepaid Services following Ecount's acquisition in 2007. Developed marketing strategies to support the company's 60% YOY growth.
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Ecount (1997-2007)
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Financial Services
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1 - 100 Employee
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Director Of Marketing
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Jun 2008 - Jun 2009
The recognized leader in the corporate prepaid card industry, Ecount helped shift millions of corporate payments from paper checks to branded, high-impact prepaid cards. Upon its sale to Citi in 2007, Ecount had developed a multi-lingual, multi-currency platform, and was issuing more than 40MM cards and over $4B per year to nearly 2,000 clients across 4 continents. The recognized leader in the corporate prepaid card industry, Ecount helped shift millions of corporate payments from paper checks to branded, high-impact prepaid cards. Upon its sale to Citi in 2007, Ecount had developed a multi-lingual, multi-currency platform, and was issuing more than 40MM cards and over $4B per year to nearly 2,000 clients across 4 continents.
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Arnold Worldwide
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United States
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Advertising Services
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200 - 300 Employee
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Account Supervisor | GSK, VF Brands, New Business Development
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Nov 2005 - Jun 2008
GlaxoSmithKline (alli): • Developed 360 marketing communications plan to increase Brand familiarity and drive trial during product’s launch year, with particular emphasis on peak weight loss seasons • Guided creative process in order to ensure proper execution of Brand objectives • Managed multi-million dollar production and media budgets ➢ 70% brand awareness; strongest unaided awareness of any OTC pill ➢ 2 million+ users ➢ $8MM sales per week; $155MM during first 5 weeks… Show more GlaxoSmithKline (alli): • Developed 360 marketing communications plan to increase Brand familiarity and drive trial during product’s launch year, with particular emphasis on peak weight loss seasons • Guided creative process in order to ensure proper execution of Brand objectives • Managed multi-million dollar production and media budgets ➢ 70% brand awareness; strongest unaided awareness of any OTC pill ➢ 2 million+ users ➢ $8MM sales per week; $155MM during first 5 weeks on shelf ➢ #1 GSK Consumer Healthcare Brand ➢ #7 over the counter product in the US ➢ Ad Age Top 50 Marketer Lee Jeans (VF Brands): • Pitched and won the business in January 2006 • Led marketing strategy to re-ignite Brand with a dated image, in a highly congested category with a single voice • Used key consumer insights and competitive intelligence to influence communications platform; obtaining market share from Levi’s was key to success ➢ Lee Jeans experienced growth for the first time in 5 years ➢ Gained market share at the National Chain level; surpassed Levi’s sales for the first time ➢ 43% increase in unit sales at the market level, exceeding market growth rate of 36.9% ➢ Unit sales increased by 53.4% vs. YAG, outperforming the market Other account work: Hasbro Games, Lumene Cosmetics and new business development
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Account Manager | Volkswagen of America
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Nov 2004 - Nov 2005
Volkswagen of America: • Developed product positioning, Brand advertising objectives, strategies and tactics to be executed nationally, and delivered to Regional Marketing Managers and Dealer Associations for the launch of the 2005 redesigned VW Jetta and the new Touareg models • Managed Brand’s first dedicated LGBT diversity campaign • Identified impactful media vehicles, consumer insights, Brand partnerships and viral components to drive the effectiveness of the VW Brand… Show more Volkswagen of America: • Developed product positioning, Brand advertising objectives, strategies and tactics to be executed nationally, and delivered to Regional Marketing Managers and Dealer Associations for the launch of the 2005 redesigned VW Jetta and the new Touareg models • Managed Brand’s first dedicated LGBT diversity campaign • Identified impactful media vehicles, consumer insights, Brand partnerships and viral components to drive the effectiveness of the VW Brand Communications Platforms and messaging deliveries • Led consumer insights and competitive intelligence initiatives • Managed related event sponsorship, strategic alliance, and branded entertainment activity, including annual Sundance Film Festival ➢ Industry’s #1 recognized tagline “Drivers Wanted” ➢ 11 EFFIEs for effectiveness in advertising ➢ #1 Creative Campaign in the world (Gunn Report) ➢ Purchase consideration +225% ➢ Brand awareness +170% ➢ Brand opinion +73%
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Assistant Account Manager | Volkswagen of America
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Nov 2003 - Nov 2004
National Brand advertising for Volkswagen of America
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Education
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1999 - 2003
University of Richmond
BSBA -
2001 - 2001
Université Paris Dauphine
Community
