Experience

Cygnet West

• Australia
• Real Estate
• 100 - 200 Employee

• Retail Portfolio Marketing Manager

  • Nov 2022 - Present

  Working to drive measurable growth and improvement across a portfolio of retail centres managed by Cygnet West. Working to drive measurable growth and improvement across a portfolio of retail centres managed by Cygnet West.



Lease Equity

• Australia
• Real Estate
• 1 - 100 Employee

• Marketing Manager, Waterford Plaza

  • Jul 2021 - Nov 2022

  I work to drive foot traffic and sales through the implementation of retail marketing campaigns and activities. I am also responsible for community engagement, retailer relationships and budget management. KEY ACHIEVEMENTS - Developed Waterford Plaza’s first a social media plan - Managed the delivery of an interim style guide for Waterford Plaza - Implemented a media strategy to build brand awareness for Waterford Plaza - Project-managed the completion of an indigenous mural as a community art piece - Conceptualised five initiatives to improve centre ambience, presentation and offer to increase regular visitation, and generate additional revenue Show less



Vicinity Centres

• Australia
• Real Estate
• 700 & Above Employee

• Casual Mall Leasing Executive

  • Mar 2018 - Jun 2021

  Managing sales performance and business development for the casual mall leasing unit across five Western Australian shopping centres.KEY ACHIEVEMENTS• I proactively took the initiative and improved the customer experience by creating a web page that allowed customers to easily obtain photos and information about casual mall leasing sites offered in our centres. • Achieved growth on all centres in my portfolio in the first year. • Signed four new long-term commercial contracts.• Achieved income growth within the first two years of the stabilisation period at DFO Perth. Show less

• Casual Mall Leasing Sales Coordinator

  • Mar 2017 - Jun 2018

  In this role I worked to support a team of Casual Leasing Executives and the Regional Manager to maximise revenue and manage presentation and casual mall experiences across the Vicinity Centres Western Australian portfolio.KEY ACHIEVEMENTS - In 2020, I secured a new long-term business deal with a value of $100k on behalf of the sales team whilst providing administrative support to nine Sales Executives and the Regional Sales Manager- Working alongside the Regional Sales Manager in 2018, I contributed to the successful achievement of annual sales targets for four shopping centres which resulted in being offered a secondment to a Sales Executive position- Recognised as team player of the year 2018 Show less



Vicinity Centres

• Australia
• Real Estate
• 700 & Above Employee

• Assistant Marketing Manager - Midland Gate

  • Sep 2016 - Jan 2017

  Provided support to the Marketing Manager for the implementation of the centre’s marketing strategy, contributed to the development of all facets of the marketing programs and completed customised marketing programs. Collected and analysed data from marketing programs and research to cultivate innovative and new concepts for future improvements KEY ACHIEVEMENTS Managed the concept development and campaign management of a marketing promotion focused on Spring Fashion, which resulted in a 13% increase in sales for the fashion category during the campaign period Show less



CBRE Asia Pacific

• Singapore
• Real Estate
• 700 & Above Employee

• Marketing Manager

  • Jun 2016 - Sep 2016

  Focused on increasing retailer and community engagement, I was responsible for driving foot traffic and sales for two centres through the implementation of low budget, innovative marketing concepts and activities. KEY ACHIEVEMENTS - Commenced redevelopment of two websites and improved centre presentation with visual merchandising and creative hoarding installations. - Developed a wayfinding solution to improve customer experience and support retailers. Focused on increasing retailer and community engagement, I was responsible for driving foot traffic and sales for two centres through the implementation of low budget, innovative marketing concepts and activities. KEY ACHIEVEMENTS - Commenced redevelopment of two websites and improved centre presentation with visual merchandising and creative hoarding installations. - Developed a wayfinding solution to improve customer experience and support retailers.



Lendlease

• Australia
• Real Estate
• 700 & Above Employee

• Sales Executive - Pop Up Retail

  • Mar 2015 - Apr 2016

  Managing sales performance and business development for the casual mall leasing unit across four Western Australian shopping centres, and separately, a large Queensland centre, Caneland Central. KEY ACHIEVEMENTS - Grew Caneland Central’s casual mall client base by 7% in a three-month period - Exceeded budget expectations for FY16 by 2.8% - Achieved 75% occupancy on Caneland Central in a three-month period Managing sales performance and business development for the casual mall leasing unit across four Western Australian shopping centres, and separately, a large Queensland centre, Caneland Central. KEY ACHIEVEMENTS - Grew Caneland Central’s casual mall client base by 7% in a three-month period - Exceeded budget expectations for FY16 by 2.8% - Achieved 75% occupancy on Caneland Central in a three-month period



City of Stirling (Western Australia)

• Australia
• Government Administration
• 400 - 500 Employee

• Marketing Officer

  • Dec 2014 - May 2015

  - Supporting the development and implementation of marketing campaigns. - Working to align all branding, marketing and communications activity with defined branding strategies and plans for the City of Stirling - Coordinating advertising management processes and procedures in support of media buying; marketing material production and distribution, including online content; and general promotions - Supporting the development and implementation of marketing campaigns. - Working to align all branding, marketing and communications activity with defined branding strategies and plans for the City of Stirling - Coordinating advertising management processes and procedures in support of media buying; marketing material production and distribution, including online content; and general promotions



Destination NSW

• Government Administration
• 200 - 300 Employee

• Operations Team Leader

  • 2010 - 2013

  Commencing with Destination NSW as a Tourism Board Coordinator, I provided executive-level support and advice to the organisation’s Board of Directors. Achieving success in the role, in 2012, I was promoted to Team Leader of Operations, responsible for leading change management processes, policy and procedure development and corporate service operations. KEY ACHIEVEMENT - Delivered a successful VIP Program for Destination NSW key stakeholders during the 2011 Australian Tourism Exchange, resulting in subsequent increased participation in agency programs by industry product sellers and stronger partnerships with industry leaders Show less



Industry, Innovation, Hospitality and the Arts division, NSW Trade & Investment

• Australia
• Government Administration
• 1 - 100 Employee

• Executive Assistant / Group Assistant

  • 2007 - 2010

  I was offered a role with the NSW Government’s economic development agency, which had a broad remit across industries including tourism and international trade. I was subsequently promoted to a Group Assistant role, responsible for providing executive support to the agency’s Strategic Business and Knowledge Management Division. I was offered a role with the NSW Government’s economic development agency, which had a broad remit across industries including tourism and international trade. I was subsequently promoted to a Group Assistant role, responsible for providing executive support to the agency’s Strategic Business and Knowledge Management Division.