Experience

Botanic Gardens of Sydney

• Australia
• Zoos and Botanical Gardens
• 1 - 100 Employee

• News and Content Manager

  • Aug 2022 - Present

  I lead and inspire the News and Content team in developing and delivering engaging digital content, media and communications strategies across a suite of owned and earned channels to positively engage audiences with the Science, Horticulture, Education and Activation work of Australia’s oldest botanic garden and scientific institution. This includes hosting and producing the award-winning Branch Out podcast and the What the Flora!? video series.

• Senior Media and Content Producer (Science)

  • Mar 2018 - Aug 2022

  I led the development and delivery of creative communication strategies across digital and traditional media to positively engage and inform a global audience with the Garden’s science and horticulture initiatives. My strategic planning and implementation abilities have seen the successful launch and continual growth of the award-winning Branch Out podcast and What the Flora!? series on YouTube which I host, produce and promote.



NSW Department of Planning and Environment

• Australia
• Government Administration
• 700 & Above Employee

• Public Affairs Officer

  • May 2016 - Mar 2018

  Developed and executed reactive and proactive communication strategies via traditional and new media for a high-profile state government agency and NSW Minister. Delivered effective media outcomes for the agency’s programs and initiatives across policy, science, national parks and sustainability. Worked collaboratively with internal and external stakeholders to engage the NSW community to protect the state’s environment. Conducted regular media monitoring, produced media reports and delivered timely and accurate responses to reactive media enquiries. Show less



Transport for NSW

• Australia
• Truck Transportation
• 700 & Above Employee

• Social Media Lead

  • Aug 2015 - May 2016

  Developed and executed a successful social media strategy for a high-profile and contentious Light Rail infrastructure project. Operated within the fast-paced environment at the 24/7 Transport Management Centre to deliver timely, accurate and targeted information to the public via social media. Utilised social media monitoring tools to develop proactive responses, manage potential issues and contribute to executive reporting. Developed and executed a successful social media strategy for a high-profile and contentious Light Rail infrastructure project. Operated within the fast-paced environment at the 24/7 Transport Management Centre to deliver timely, accurate and targeted information to the public via social media. Utilised social media monitoring tools to develop proactive responses, manage potential issues and contribute to executive reporting.



Bus Fox Pty Ltd

• Mackay Area, Australia

• Business Development Manager

  • Jan 2015 - Aug 2015

  Assisted directors with managing staff and ensured a smooth delivery of services for a prominent Queensland bus company. Managed promotion of company profile across marketing materials, website, social media and traditional media. Maintained and established successful relationships with internal staff and external stakeholders to secure contracts with clients in the community, government and corporate sector. Assisted directors with managing staff and ensured a smooth delivery of services for a prominent Queensland bus company. Managed promotion of company profile across marketing materials, website, social media and traditional media. Maintained and established successful relationships with internal staff and external stakeholders to secure contracts with clients in the community, government and corporate sector.



Backbone Youth Arts

• Australia
• Performing Arts
• 1 - 100 Employee

• Marketing Manager

  • Jul 2014 - Jan 2015

  Developed and executed a successful marketing strategy and managed a team of marketing coordinators for an iconic multi-arts festival in Brisbane. Wrote and distributed engaging media releases and developed relationships with state-wide media across print, online and radio. Developed targeted and engaging social media content and managed copy for the pozible campaign page, event program, website and email communications. Developed and executed a successful marketing strategy and managed a team of marketing coordinators for an iconic multi-arts festival in Brisbane. Wrote and distributed engaging media releases and developed relationships with state-wide media across print, online and radio. Developed targeted and engaging social media content and managed copy for the pozible campaign page, event program, website and email communications.



YWCA Queensland (QLD)

• Marketing and Events Coordinator

  • Aug 2013 - Jul 2014

  Developed and executed state-wide marketing and communications plan for a 125th anniversary milestone and managed two premier events for this high-profile women’s leadership organisation. Developed and maintained networks with state-wide media, external printers, PR companies, and high-profile members of the community, business and government. Developed, edited and coordinated the production and design of internal and external communications materials. Produced engaging content for external publications, Facebook, Twitter, LinkedIn and website. Show less



Children's Hospital Foundation

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• Marketing and Fundraising Coordinator

  • Jan 2011 - Jan 2012

  Successful applicant for inaugural Marketing and Fundraising graduate program at the Royal Children's Hospital Foundation. Executed fundraising campaigns for both existing and new accounts. Assisted with developing and implementing strategic plans for growth and renewal and cultivated long term relationships with donors through direct marketing strategies and events. Successful applicant for inaugural Marketing and Fundraising graduate program at the Royal Children's Hospital Foundation. Executed fundraising campaigns for both existing and new accounts. Assisted with developing and implementing strategic plans for growth and renewal and cultivated long term relationships with donors through direct marketing strategies and events.