Experience

Atomic Fashion Marketing

• Australia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Digital Marketing Manager

  • Oct 2022 - Present

• Social Media Manager

  • Jun 2022 - Oct 2022



SurfStitch

• Australia
• Retail
• 1 - 100 Employee

• PR & Social Manager

  • Sep 2021 - Jun 2022

  • Responsible for the strategic direction, execution and optimisation of the SurfStitch social channels across both organic and paid initiatives. • Manage the SurfStitch influencer and PR strategy to enhance the overall digital strategy of the SurfStitch brand.

• Direct Marketing Manager

  • Feb 2021 - Nov 2021

  • Management of full price go to market planning and campaign execution.• Multichannel campaign execution across EDM, SMS and organic social, with a focus on customer life cycle and loyalty. • Manage a team of 2 Direct Marketing Coordinators.

• Campaign Manager

  • Oct 2019 - Feb 2021

  • Implement strategy and management of all full price and promotional campaign execution including but not limited to shoot production, creative execution, database management, influencer and PR management and outcome reporting. • Manage a team of 4 including: Direct Marketing Coordinator, Email Graphic Designer and two Campaign Coordinators.

• Email Marketing Manager

  • Feb 2019 - Oct 2019

  • Responsible for the strategy, implementation and management of all Email and SMS marketing campaigns, plus additional direct marketing channels.• Responsible for managing a team of two; Email Marketing Coordinator and Email Graphic Designer.

• Email Marketing Coordinator

  • Oct 2017 - Feb 2019

  • Responsible for the strategy, implementation and management of daily EDM and SMS marketing campaigns from daily sales campaigns to program emails with a focus on delivering a personalised customer experience online.



RedBalloon

• Australia
• Travel Arrangements
• 1 - 100 Employee

• Email Marketing Executive

  • Jul 2014 - May 2016

  Responsible for the strategy, implementation and management of all email marketing campaigns from consumer newsletters to transactional emails with a focus on delivering a personalised customer experience. Simultaneously responsible for a variety of online marketing activities including:- Developing and building HTML email marketing campaigns- Developing and managing social media paid advertising campaigns- Managing brand partnerships and affiliate and distributor relationships

• Online Marketing Coordinator

  • Oct 2012 - Jul 2014

  Responsible for a variety of online marketing activities including:- Developing and building weekly email marketing campaigns- Developing and maintaining Google Adwords campaigns for consumer and corporate markets- Developing and managing Facebook paid advertising campaigns- Managing Affiliate and Distributor relationships



FUJIFILM Business Innovation Australia

• Australia
• IT Services and IT Consulting
• 700 & Above Employee

• Customer Engagement Consultant

  • Sep 2011 - Sep 2012



ARN

• Australia
• Entertainment Providers
• 700 & Above Employee

• Account Manager

  • Feb 2010 - Aug 2011