Experience

American Public Power Association (APPA)

• United States
• Utilities
• 1 - 100 Employee

• Senior Director, Membership, Media, and Data Analysis

  • Aug 2022 - Present

• Director, Digital Content and Data Analysis

  • Jul 2021 - Aug 2022

• Senior Manager, Integrated Media and Communications

  • Jan 2017 - Jun 2021

  Leads APPA’s digital and print media strategy to strengthen legislative, regulatory, training, programmatic, and research and development (R&D) goals in support of municipal electric utilities across the United States. Provides strategic guidance to executive leadership and other departments on ways to increase engagement with key stakeholders such as member electric utilities, members of Congress, federal departments and agencies, and state and local governments and associations. Leverages engagement data and business intelligence from various platforms — web, social, and email — to develop communications strategies based on current trends, technologies, best practices, and benchmarks; analyzes big data to prepare actionable recommendations for association initiatives to improve engagement with members and policymakers. Manages APPA’s digital content management systems to attain an effective workflow for internal site authors, meet cybersecurity and accessibility standards, and integrate with third-party platforms and systems for streamlined business procedures. Advances major website developments and upgrades with an eye toward evolving policy priorities, stakeholder interests, and expanding audiences; executes regular conversion rate optimization (CRO) and search engine optimization (SEO) audits to increase and direct website user activity. Show less

• Manager, Integrated Media and Communication

  • Aug 2012 - Dec 2016

  Led the redesign of the organization’s website, which included development of a responsive design for browser, tablet, and mobile views, implementation of best practices for SEO, and the reorganization of site content, directly leading to the doubling of unique visitors to the site within two months of launch. Managed the association’s rebranding effort, including brand evaluation, development, and implementation, for print and digital media in coordination with various audience segments. Redesigned APPA’s R&D program database to ensure that member electric utilities could easily access and review current and previous projects. Developed diverse multimedia content to provide legislative, regulatory, and technical updates to utilities, regulators, legislators, industry vendors, and the general public. Developed articles and edited speeches for executive leadership to highlight issues facing municipal electric utilities and the broader energy sector. Managed integrated media editor and multiple contractors. Show less

• Editor, Online and Magazine

  • Jul 2010 - Jul 2012

  Managed story development, layout, and distribution of the association’s bimonthly print and digital magazine. Produced and edited articles for a daily newsletter and magazine, including case studies of individual member utilities, new technologies, and federal policy updates. Developed and edited speeches, articles, and testimony on behalf of senior leadership. Managed APPA’s Twitter, Facebook, and LinkedIn presence and developed an interdepartmental team to enhance member and public engagement through social media. Show less

• Production Editor

  • Sep 2008 - Jun 2010

  Produced and edited articles for a daily newsletter and magazine on legislation, regulations, and emerging technologies on a range of topics, including renewable energy, energy efficiency, cybersecurity, bonds and financing, and electricity markets. Identified and deployed new web and email technologies to improve visibility and deliverability of the association’s programs and services through the association website and email platforms.



International Affairs Review

• United States
• International Affairs
• 1 - 100 Employee

• Senior Editor

  • Sep 2006 - Dec 2008

  Served on the senior editorial staff to determine articles for the foreign affairs academic journal for George Washington University’s Elliott School of International Affairs. Managed a team of assistant editors through the journal’s production process to highlight stories related to cybersecurity, war and diplomacy, and European Union enlargement. Served on the senior editorial staff to determine articles for the foreign affairs academic journal for George Washington University’s Elliott School of International Affairs. Managed a team of assistant editors through the journal’s production process to highlight stories related to cybersecurity, war and diplomacy, and European Union enlargement.



University of Tennessee

• Higher Education
• 700 & Above Employee

• Web Consultant

  • Dec 2005 - Aug 2006

  Rebuilt departmental websites from static HTML pages to a new content management system. Developed a world religions information database from the work of professors and students. Rebuilt departmental websites from static HTML pages to a new content management system. Developed a world religions information database from the work of professors and students.



Center for Business and Economic Research

• Knoxville, Tennessee Area

• Research Assistant

  • Sep 2005 - Aug 2006

  Researched cases for the Tennessee Department of Human Services to determine reforms to the state’s TennCare program. Researched cases for the Tennessee Department of Human Services to determine reforms to the state’s TennCare program.



Village Voice

• Book and Periodical Publishing
• 1 - 100 Employee

• Film Critic/Editorial Assistant

  • May 2004 - Dec 2005

  Developed, wrote, and edited articles for the film section, book section, and supplemental issues, with over 300 articles developed for the weekly publication. Provided consultation to the web department on handling film section content during a website redesign to ensure that the content was fully archived and easily accessible for readers. Developed, wrote, and edited articles for the film section, book section, and supplemental issues, with over 300 articles developed for the weekly publication. Provided consultation to the web department on handling film section content during a website redesign to ensure that the content was fully archived and easily accessible for readers.



TVC Campus Channel

• Knoxville, Tennessee Area

• News Director

  • Aug 2001 - Jan 2004

  Edited and wrote campus, local, state, national, and international news copy for a weekly program; expanded the news show to additional broadcasts. Oversaw a 15-plus person crew while running the control room during tapings and live broadcasts. Edited and wrote campus, local, state, national, and international news copy for a weekly program; expanded the news show to additional broadcasts. Oversaw a 15-plus person crew while running the control room during tapings and live broadcasts.