Experience

Psicografici

• Italy
• Advertising Services
• 1 - 100 Employee

• Web Marketing Consultant

  • Jan 2019 - Present

  • Creation of Search Advertising (Google Ads) e Social Advertising (Facebook, Instagram, LinkedIn) campaigns for the agency's customers. • Creation of marketing plans for the agency's customers. • Creation of Search Advertising (Google Ads) e Social Advertising (Facebook, Instagram, LinkedIn) campaigns for the agency's customers. • Creation of marketing plans for the agency's customers.



Dino Training

• Italy
• Professional Training and Coaching

• Web Marketing Teacher

  • Jan 2019 - Present

  Teacher at a professional training institute, for the web marketing subjects. Training courses: • Social Media Marketing • Social Advertising • Search Advertising Teacher at a professional training institute, for the web marketing subjects. Training courses: • Social Media Marketing • Social Advertising • Search Advertising



LUSINI Group

• Germany
• Hospitality
• 1 - 100 Employee

• Online Marketing Manager

  • May 2018 - Oct 2018

  Creation of a marketing plan, in order to improve the performances of the online channels. The strategy included: new SEA and Facebook Ads campaigns; improvement of existing SEA campaigns (Google AdWords); conception of an automatic emails plan; creation of a content plan for the company website. Creation of a marketing plan, in order to improve the performances of the online channels. The strategy included: new SEA and Facebook Ads campaigns; improvement of existing SEA campaigns (Google AdWords); conception of an automatic emails plan; creation of a content plan for the company website.



FLYERALARM

• Germany
• Marketing Services
• 300 - 400 Employee

• Marketing Manager Italy

  • May 2017 - Apr 2018

  • Creation of marketing plans for the Italian branch of the company, according to the yearly budget. • Conception of the marketing campaigns for the online channels (SEO, SEA, Social Media, Email) and the offline channels (radio, out-of-home, mass mailing, trade shows and events). • Management of the SEO, Content Marketing and Social Media in-house teams; management of the relationships with the external agencies for the SEA campaigns (AdWords and DoubleClick) and for the marketing surveys. • Management of the relationship with the Key Account Manager and the Sales Office, in order to elaborate common strategies. Show less



LUSINI Group

• Germany
• Hospitality
• 1 - 100 Employee

• Online Marketing Manager and Internet Services Manager

  • Jan 2012 - Apr 2017

  Italian branch of a German corporation selling equipment for hotels, restaurants and bars. • Web marketing campaigns management. • SEO operations and linkbuilding campaigns for VEGA Italia website. • Creation and management of tens of SEA campaigns on Google AdWords. • Management of VEGA Italia social media marketing: • Creation and content management of Facebook and YouTube profiles. • Creation and management of Facebook Ads campaigns. • Management of VEGA Italia e-commerce contents. • Newsletter service management. • Editing of catalogues for direct marketing circulation. • Creation and management of an intranet website for VEGA Italia, aimed to promote company values and improve office’s internal processes. Show less



MediaLine

• Egna (BZ) - Italy

• Web Master

  • Oct 2011 - Jan 2012

  Web agency specialized in web marketing for tourism sector and website realization. • Realization of some websites, through the use of CMS as Joomla! and WordPress. • Management of the agency’s main portal (www.vacanza-alto-adige.it), specialized in tourism promotion in Südtirol. • Management and improvement of agency customers’ websites. Web agency specialized in web marketing for tourism sector and website realization. • Realization of some websites, through the use of CMS as Joomla! and WordPress. • Management of the agency’s main portal (www.vacanza-alto-adige.it), specialized in tourism promotion in Südtirol. • Management and improvement of agency customers’ websites.



Psicografici

• Italy
• Advertising Services
• 1 - 100 Employee

• Web Marketing Consultant and Web Master

  • Sep 2009 - Aug 2011

  Web agency specialized in website realization, photography, graphic, marketing and web marketing. • Search Engine Optimization of several websites of small and medium companies. • Management of several Google AdWords campaigns for small and medium clients. • Realization of tens of websites, through the use of CMS as Joomla! and WordPress. • Management of the agency's Linux server. • Creation of many sponsorship plans to recruit partners for clients' business. • Creation of marketing communication plans and marketing consulting for many customers, websites, projects and events. • Creation of the project Romeverywhere, the official website of commercial activities and services of Rome city center, in association with local political institutions. Show less



VEGA srl

• Bolzano Area, Italy

• Marketing office employee

  • Jun 2007 - Aug 2008

  Italian branch of a German corporation selling equipments for hotels, restaurants and bars • Creation of catalogues for Direct Marketing circulation. • Creation of advertising campaigns for magazines and newspapers. • Web Marketing campaign management, using Google AdWords tools. • Newsletter service editing and web site content/structure editing. • Creation and implementation of a MySQL database, used to optimise the office’s internal processes and to manage the communication between the different offices and branches of the company. • Customer care duties, using the IBM AS/400 system. Show less



Agenzia OIM

• Sales Agent

  • Mar 2007 - May 2007

  Local agency selling contracts of internet and phone providers • Sale of contracts to business customers. • Type of contracts: phone (Vodafone) and internet (Fastweb). • Sales took place during meetings on appointment at the local companies interested in the purchase. Local agency selling contracts of internet and phone providers • Sale of contracts to business customers. • Type of contracts: phone (Vodafone) and internet (Fastweb). • Sales took place during meetings on appointment at the local companies interested in the purchase.



Binario Loco

• Vice editor in chief

  • Mar 2005 - Feb 2007

  Cinema website's vice editor in chief. • Editors and website management. • Relationships with press offices. • Attending movie previews, festivals and press conferences. • Writing articles and reviews. • More than 600 articles written during the 2 years of work. Cinema website's vice editor in chief. • Editors and website management. • Relationships with press offices. • Attending movie previews, festivals and press conferences. • Writing articles and reviews. • More than 600 articles written during the 2 years of work.