Carly Ashen
Influencer & Talent Manager at JOLYN- Claim this Profile
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Bio
Experience
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JOLYN
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Influencer & Talent Manager
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Jul 2022 - Present
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JustFab
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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PR & Brand Partnerships Manager
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Mar 2021 - Jul 2022
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Marketing Project Manager
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Jun 2019 - Mar 2021
Handled planning, scope, execution, and launch of multiple concurrent cross-channel projects; ensured clear goals and efficient, thorough delivery with the seasonal marketing and creative directive at the forefrontContributed to overall business goals and KPIs by ensuring high-visibility and revenue-driving projects had clear goals, were executed efficiently, and delivered in a timely, comprehensive mannerManaged the day-to-day pipeline of the creative team by scoping and assigning projects in JIRA using load-balancing techniques based on historical project data; maintained workflows and ticket requirement templatesIdentified risks and anticipated roadblocks by coming up with alternate plans and implementing when necessary, escalating when neededCreated, enforced, and documented all processes for the brand creative and marketing teams; evaluated regularly and shifted as team needs and priorities changedLed weekly stand-up meetings to discuss project statuses, identify blockers, and re-prioritize tasksLiaised and fostered relationships with external vendors to execute print projects; worked with accounting team to generate purchase orders and deliver on invoices Show less
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Marketing Project Coordinator
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Jul 2017 - Jun 2019
Managed the Creative team project pipeline using JIRA and ConfluenceWorked with internal and external stakeholders to arrange creative requestsCoordinated with Product and Development teams to ensure marketing initiatives and promotions were executed on the JustFab website in a correct and timely mannerOperated content management tools to upload assets to the JustFab websiteRoutinely QAed the JustFab website and troubleshot issues through content management tools and communication with Product and Development teams Show less
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J2 Innovations - a Siemens Company
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United States
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Software Development
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1 - 100 Employee
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Marketing Assistant
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Oct 2015 - Jun 2017
Composed all copy and marketing communications including blogs and email newsletters. Managed marketing projects from execution to completion using Streak to ensure success of each project. Created LinkedIn company page, administrated company Facebook and Twitter pages. Analyzed KPIs of projects and social media; applied findings to future campaigns. Contributed proactively to annual B2B strategic marketing plan and implemented it into daily activities. Created and coordinated marketing materials such as training certificates, t-shirts, and surveys. Collaborated with graphic design team to create marketing materials. Show less
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East Los Angeles College
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Higher Education
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400 - 500 Employee
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Women's Water Polo and Swim Coach
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Jul 2016 - May 2017
Provided sport-specific technical skill instruction to develop student-athletes at practices. Developed and executed practice plans that prepare the team for competition both physically and mentally. Ensured student-athletes meet CCCAA and ELAC grade point average eligibility requirements by monitoring their academic progress. Motivated student-athletes to compete at their highest level and obtain a transfer degree. Formulated dry-land strength and conditioning workouts that complement in-water skills. Recorded and compiled statistics from game play to add to the historical database. Assisted in the recruiting process by evaluating talent that would enhance the team competitively and academically. Ensured team's compliance and adherence to all necessary CCCAA policies. Show less
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Education
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University of La Verne
Bachelor of Science (B.S.), Business Administration -
University of Oregon