Katya Sheviakova

Marketing Communications Manager at International Center for Language Studies
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Languages
  • Russian Native or bilingual proficiency
  • English Full professional proficiency
  • French Elementary proficiency
  • German Elementary proficiency
  • Portuguese Elementary proficiency

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Bio

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Credentials

  • ChatGPT for Marketers
    Udemy
    May, 2023
    - Nov, 2024
  • Intermediate R
    DataCamp
    Aug, 2021
    - Nov, 2024
  • Introduction to R
    DataCamp
    Jul, 2021
    - Nov, 2024
  • Statistical Learning course accomplishment
    Stanford University
    Oct, 2019
    - Nov, 2024
  • Inbound
    HubSpot
    Jan, 2023
    - Nov, 2024
  • Inbound Marketing
    HubSpot
    Feb, 2023
    - Nov, 2024

Experience

  • International Center for Language Studies
    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Marketing Communications Manager
      • Jun 2022 - Present

      • Built a 3-people marketing department that outperforms the results brought by the marketing agency after just half a year of its existence. • Took ownership of 3 different programs the company promotes and designed an omnichannel strategy, uniting organic & paid social, SEO, SEM, and email marketing. • Successfully multitasked between different programs and achieved record enrollments for two of them in the Winter cycle. • Incorporated automation for lead capture and demo classes, resulting in 15 hours of manual work saved daily during the session launch period. • Spearheaded a number of improvements, from installing the texting solution and chatbots to offering demo classes, that boosted conversions for the Winter session by 32% and 42%, depending on the program. • Decreased qualified lead cost 4-6 times. Show less

  • UniOn
    • CEO & Founder
      • Jan 2020 - Present

      • Launched a fast-growing educational consulting agency, which supervised 200+ international students in obtaining admission into US universities. • Created a marketing strategy to deliver my personal brand that helped turn social media accounts into a business venture that drives positive impact for an audience of 11k+ people. • Managed 14 creative product launches on social platforms, generating an average ROI of 619%. • Devised paid social campaigns for attracting new audience, achieving 20-35% conversion to subscription, $0.4-$0.65 per subscriber. • Conducted semantic data analysis of customer responses in R and SQL to align the products and services my agency offers with customers’ needs, resulting in 90% LTV. • Scaled the agency to the international level by building an agile team of 18 experts. Show less

  • Air France
    • France
    • Airlines and Aviation
    • 700 & Above Employee
    • Sales Intern
      • Jul 2019 - Aug 2019

      • Utilized key market analysis strategies and big data analytics to introduce a client-facing approach to promote upgrades to Business Class, which increased product sales by 29% in a month. • Generated campaign profit of > €18,000, ROI of 2100%, improving department’s efficiency by 6%. • Utilized key market analysis strategies and big data analytics to introduce a client-facing approach to promote upgrades to Business Class, which increased product sales by 29% in a month. • Generated campaign profit of > €18,000, ROI of 2100%, improving department’s efficiency by 6%.

  • Art Heroes
    • St Petersburg, St Petersburg City, Russia
    • Assistant Marketing & Operations Manager
      • May 2019 - Jul 2019

      • Offered data-driven consulting for innovative company development with an emphasis on digital advertising and digital communication, achieving 190% customer growth in 2 months. • Developed 4 strategies for email & web engagement and ran content creation for digital media channels. • Offered data-driven consulting for innovative company development with an emphasis on digital advertising and digital communication, achieving 190% customer growth in 2 months. • Developed 4 strategies for email & web engagement and ran content creation for digital media channels.

Education

  • Duke University - The Fuqua School of Business
    Master's degree, Management
    2021 - 2022
  • Higher School of Economics
    Bachelor's degree, Political Science and World Politics
    2017 - 2021
  • UCL
    Business/Managerial Economics
    2020 - 2020

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