Alexander Makarovsky
Operational & Production Director at DALEE Digital Agency- Claim this Profile
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English Professional working proficiency
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Russian Native or bilingual proficiency
Topline Score
Bio
Sergey Zakharov
Great organizer and facilitator in project management processes. The last one we worked together was connected to onboardoing of 1-2-3 party strategy going through several J&J stakeholders over 3+ months!
Ilya Petrov
Alexander is a great person to work with. I'm very demanding with myself, and so with others. It's very hard for me to trust other people professionally. Alexander is earning this trust in a glance. If he and his team is on a job, the job will be done, and in the best possible way. Practical, grounded in the outcome, but also just a positive person and a mature leader.
Sergey Zakharov
Great organizer and facilitator in project management processes. The last one we worked together was connected to onboardoing of 1-2-3 party strategy going through several J&J stakeholders over 3+ months!
Ilya Petrov
Alexander is a great person to work with. I'm very demanding with myself, and so with others. It's very hard for me to trust other people professionally. Alexander is earning this trust in a glance. If he and his team is on a job, the job will be done, and in the best possible way. Practical, grounded in the outcome, but also just a positive person and a mature leader.
Sergey Zakharov
Great organizer and facilitator in project management processes. The last one we worked together was connected to onboardoing of 1-2-3 party strategy going through several J&J stakeholders over 3+ months!
Ilya Petrov
Alexander is a great person to work with. I'm very demanding with myself, and so with others. It's very hard for me to trust other people professionally. Alexander is earning this trust in a glance. If he and his team is on a job, the job will be done, and in the best possible way. Practical, grounded in the outcome, but also just a positive person and a mature leader.
Sergey Zakharov
Great organizer and facilitator in project management processes. The last one we worked together was connected to onboardoing of 1-2-3 party strategy going through several J&J stakeholders over 3+ months!
Ilya Petrov
Alexander is a great person to work with. I'm very demanding with myself, and so with others. It's very hard for me to trust other people professionally. Alexander is earning this trust in a glance. If he and his team is on a job, the job will be done, and in the best possible way. Practical, grounded in the outcome, but also just a positive person and a mature leader.
Credentials
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EFSET English certificate 85/100 (C2 Proficient)
EF Standard English Test (EF SET)Jun, 2022- Nov, 2024
Experience
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DALEE Digital Agency
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Russian Federation
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Technology, Information and Internet
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1 - 100 Employee
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Operational & Production Director
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Apr 2022 - Present
Assigned for - Growing efficiency of short- and long-term resources planning and utilisation (team of 100+, agile frameworks) - Designing and defending product solutions for e-com, loyalty & gamification programs, CRM, big content portals, corporate websites, etc - Interfacing between production and management teams to secure product quality Assigned for - Growing efficiency of short- and long-term resources planning and utilisation (team of 100+, agile frameworks) - Designing and defending product solutions for e-com, loyalty & gamification programs, CRM, big content portals, corporate websites, etc - Interfacing between production and management teams to secure product quality
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GroupM
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United States
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Advertising Services
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700 & Above Employee
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Tech Product Director
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Jun 2021 - Apr 2022
Position role: Delivering product vision for customer activation projects across the group Key responsibilities: • Definition and development of Group’s offer for retail marketing including commercial model development, landscape analytics, industry products assessment • Extension of Group’s capabilities in CRM, including strategic frameworks development (different LTV growing models) and collaboration with key SaaS on the market • Extension of Group’s capabilities in consumer promotions, including ROI-models development and collaboration with key suppliers and platforms on the market • Leading the joint B2B products development stream of Group’s strategic partnership with key Russian Ecosystem - VK Key achievements: • Developed and marketed new industrial (co-branded by VK and GroupM) no-code tool for consumer promotions. Tools provides media, production and management automation and UX optimisation • Won new CRM & retail business by introducing market-first ad agency offer and commercial model for retail marketing in just 6 months. Including building strategic frameworks, ROI models and collaboration with key SaaS on the market Show less
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Mindshare
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United Kingdom
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Advertising Services
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700 & Above Employee
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Client Service Director
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May 2019 - Jun 2021
Position role: Managing Client Leadership for Nestle Purina, delivering Client Service, Revenue Growth and Agency offer strategy (in non-media unit) Key responsibilities: • Growing billings and net sales of $4,5M+ unit by defining Agency’s product offer and profit model corresponding to changing Client’s business goals / management approach • Building sustainable relationship with Client (40+ contacts), measured through semi-annual evaluation. Protecting Agency business by managing key stakeholders (5 contacts) agenda: reducing Non-working media spends, minimising strategy-to-execution times, etc) • Leading Client’s digital agenda by introducing new disciplines, offering portfolio strategies, and implementing cross-functional / cross-brand learnings. • Enabling product quality and delivery, including fulfilment of agreed KPI (incl. performance, brand metrics and products/programs ROI) • Reinforcing Client leadership team (10+) and driving integration in Client’s marketing structure • Achieving financial accuracy driven by internal & external audit requirements • Aligning on RACI-matrix for complex disciplines • Product ownership: writing user stories and interfacing between business and developers for non-advertising Client's digital assets Key achievements: • Achieved 18% Net sales growth in 2020 vs 2019 • Increased Client’s evaluation by 9/100 in first cycle • Successfully marketed new agency product, which contributed to billings growth and further expertise in-house development • Developed and implemented performance related bonus model • Restructured Client leadership team (10+ direct reports) • Accomplished Client leadership team transition to remote caused by COVID • Introduced ROI calculation model for promo-campaigns efficiency evaluation Show less
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Proximity Worldwide
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Group Account Director
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Dec 2013 - May 2019
Position role: Managing non-network Client’s unit, delivering Client Service, Revenue Growth and Operational improvements. Key responsibilities: • Clients’ development: negotiating and delivering the agreed SOW • Controlled the overall financial and operational efficiency of projects with yearly budget of $1M • Defined and lead the vision of integrated communications strategies and creative development • Defined the proper teams and processes for projects execution • Facilitated product co-creation sessions for Visa and biggest Russian banks, including CJM, rapid prototyping & concept-proof research Key achievements: • Increased the unit profitability by 70% in first 2 years • Guided the social media strategy for 2nd national airline during the pitch resulting in introduction and implementation of social media planning and publishing process unique for the market • Acted as product owner for agency-owned SaaS planned to market to Clients worldwide on subscription basis. The product was a social media content scoring online tool working with big data, OCR, computer vision and machine learning • Forced digital technologies into Bacardi trade marketing on constant basis • Established effective system of social media projects execution across Eastern Europe Hub for Bacardi • Introduced brand positioning for one of Bacardi brands while launch on dark market in Russia • Brought to life Silver Effie winner project • Brought to life Gold Cannes Lion, Webby, Clio winner project, featured on Adweek and Wired • Introduced agency-wide projects and resources tracking system together with products’ development frameworks • Successfully contributed to product and service offering of the Agency Show less
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VMLY&R COMMERCE
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United States
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Advertising Services
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700 & Above Employee
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Digital Account Director
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Dec 2012 - Dec 2013
Position role: Managing the Digital unit of the Agency, delivering the operational setup and Client Service for ongoing projects Key responsibilities: • Clients’ development: negotiating SOW and fee, supervising digital projects delivery • Creating digital strategy and guiding its execution for Clients • Hands-on delivery of CX and UX planning • Building the digital team for both creative and digital support projects • Increasing the overall financial and operational efficiency of in-house and outsourced works Key achievements: • Transformed Agency structure and workflow setup for higher product quality and delivery efficiency plus reduced the spending for outsourced works • Sold the strategy which allowed to double the revenue on key digital Client • Developed the digital strategy for Norge in Russia. Show less
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Havas Creative Network
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United States
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Advertising Services
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700 & Above Employee
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Digital Producer
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Mar 2011 - Dec 2012
Position role: Managing digital projects of the Agency, delivering the operational setup and Client Service for ongoing projects Key responsibilities: • Clients’ development: negotiating SOW and fee, supervising digital projects delivery • Hands-on delivery of CX and UX planning • Overall digital projects planning and revenue forecasting • Build the digital team and suppliers’ pool Key achievements: • Increased the Digital revenue by 250% in 2 years • Brought significant growth of classic ATL Agency’s expertise in digital and its consideration for digital projects among existing Client’s • Built the efficient partnership with Media Agency, allowing to acquire Pfizer’s full cycle digital support project • Executed the project which became a worldwide benchmark for digital marketing in Mondelez • Introduced execution procedures for digital products including multi-factor scoring for suppliers’ bidding Show less
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VMLY&R COMMERCE
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United States
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Advertising Services
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700 & Above Employee
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Senior Digital Project Manager
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Dec 2008 - Mar 2011
Position role: Managing the execution of digital projects for BAT Key responsibilities: • Interface with Clients to define the scope of work and deliverables for retainer/project/pitch • Present proposals and evaluations on Client meetings • Create and maintain detailed project plans, proposals and estimates, scope documents, risk assessments, specifications (technical and functional), project schedules, change requests, comments workflow and status reports • Collaborate with suppliers for digital & CRM execution, media and non-standard promotion, including evaluation, briefing and controlling milestones Key achievements: • Played vital management role in multi-branded CRM platform launch for BAT, being the project lead for 2 global and 5 local teams • Implemented the ways of working procedures between the Client, Agency and multiple production suppliers Show less
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Arc Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Interactive project manager
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Jul 2007 - Dec 2008
Position role: Managing the execution of digital projects Key responsibilities: • Manage client’s comments and project workflow to follow the timeline and risk assessments • Hold regular status meetings and prepare contact reports, present proposals and evaluations on Client meetings • Compare final deliverables to scope of project in order to capture, share and archive key learning • Control internal workload and timelines • Collaborate with suppliers for digital & CRM execution, media and non-standard promotion, including evaluation, briefing and controlling milestones Key achievements: • Proposed and implemented the structural changes to global websites’ localization process in Diageo • Defended and executed the idea of fully local digital development for GM • Promotion to Senior level in 1 year Show less
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Education
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2004 - 2009
Moscow State University of Printing Arts (MGUP)
Master's degree, Advertising -
1994 - 2004
Moscow State School 1223 with English language specialisation
English Language
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