Experience

MGMA

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Manager, Marketing Intelligence and Analytics

  • Jul 2021 - Present

  In this role, building impactful reports and dashboards have proven to drive business success across the enterprise, while managing and harmonizing market data from diverse sources into effective strategies. Empowering the diverse 11 business lines within MGMA to meet their complex business objectives via data-driven insights, leading to a 15.5% revenue increase from FY22 to FY23. Consistently preparing and communicating analytical findings, from competitive intelligence reports to guided focus… Show more In this role, building impactful reports and dashboards have proven to drive business success across the enterprise, while managing and harmonizing market data from diverse sources into effective strategies. Empowering the diverse 11 business lines within MGMA to meet their complex business objectives via data-driven insights, leading to a 15.5% revenue increase from FY22 to FY23. Consistently preparing and communicating analytical findings, from competitive intelligence reports to guided focus groups, provided assurance that business unit leaders had a solid understanding and current picture of the marketplace. Extensive reporting tools designed to help manage sales funnel activity through end-to-end reporting visibility, and identify cross selling and upselling opportunities.

• Marketing Manager

  • Sep 2016 - Jul 2021

  Denver, Colorado - Manage marketing efforts for Data Solutions, MGMA’s most valuable product line - Produce collateral and messaging for entire marketing mix - Collaborate with product team to identify product benefits, audience segmentation - Create, execute and analyze end-to-end marketing campaigns - Perform competitive analyses to isolate differentiators and marketplace tactics - Assist sales team with messaging strategies - Host weekly meetings with stakeholders… Show more - Manage marketing efforts for Data Solutions, MGMA’s most valuable product line - Produce collateral and messaging for entire marketing mix - Collaborate with product team to identify product benefits, audience segmentation - Create, execute and analyze end-to-end marketing campaigns - Perform competitive analyses to isolate differentiators and marketplace tactics - Assist sales team with messaging strategies - Host weekly meetings with stakeholders and outside agencies - Execute regular launch campaigns - Advise on customer perspectives to product development - Build annual marketing plans and budgets for review and approval - Maintain brand identity and voice consistency in all marketing communications and platforms



Camden Property Trust

• United States
• Real Estate
• 700 & Above Employee

• Regional Marketing Director

  • Oct 2015 - Aug 2016

  Greater Denver Area, Dallas, Austin, Las Vegas - Lead overall marketing efforts for 30 multi-million dollar assets in product portfolio - Organize each asset’s positioning within dynamic and competitive markets - Provide competitive analysis and direction - Lead each asset’s team on best practices, marketing tactics, and brand use - Evaluate team’s effectiveness and identify opportunities for strategy refinement - Advise on best media and digital platforms to push brand and asset awareness - Manage… Show more - Lead overall marketing efforts for 30 multi-million dollar assets in product portfolio - Organize each asset’s positioning within dynamic and competitive markets - Provide competitive analysis and direction - Lead each asset’s team on best practices, marketing tactics, and brand use - Evaluate team’s effectiveness and identify opportunities for strategy refinement - Advise on best media and digital platforms to push brand and asset awareness - Manage annual marketing budget for three regions - Develop and execute new concepts to extend marketing reach - Develop all print and digital collateral for each asset - Oversee each asset’s website for overall customer appeal and effectiveness - Research competitive advantages and value propositions to promote asset market differentiators - Write, edit and update sites in Content Management System for changing market conditions - Manage Content Specialists to ensure timely delivery of adjustments - Analyze website traffic volume and sources for optimized campaigns Show less



Cochlear

• Australia
• Medical Equipment Manufacturing
• 700 & Above Employee

• Associate Marketing Manager

  • Dec 2011 - Oct 2015

  Market Engagement - Oversee multi-million dollar revenue stream - Deliver monthly direct-to-consumer marketing campaigns via digital and print platforms - Project Lead for national engagement campaign - Create promotional campaigns for field events - Engage personally with recipients to collect feedback on their experiences, expectations - Editor-in-Chief of consumer blog (thewire.cochlearamericas.com Content and Strategic Marketing - Create consumer… Show more Market Engagement - Oversee multi-million dollar revenue stream - Deliver monthly direct-to-consumer marketing campaigns via digital and print platforms - Project Lead for national engagement campaign - Create promotional campaigns for field events - Engage personally with recipients to collect feedback on their experiences, expectations - Editor-in-Chief of consumer blog (thewire.cochlearamericas.com Content and Strategic Marketing - Create consumer engagement campaigns through social media - Increased Facebook and Twitter engagement by 62%/32% within three months - Analyze all social media platforms and recommend strategies based on findings - Analyze market data and trends to form targeted communication strategies - Present ideas to all levels of leadership through effective communication - Execute strategies end to end Campaign Management - Manage cross-functional teams to execute projects by deadline and within budget - Provide superior leadership to internal business units and outside vendors - Most recent campaign was secured 47% under original budget - Subject Matter Expert for global brand guidelines Campaign and Data Analysis - Research products and vendors, build relationships and negotiate pricing - Formalize findings with monthly dashboards and present to executive leadership

• Marketing Coordinator

  • Aug 2010 - Dec 2011

  - Project management - collaborate with Product Managers and Creative team to design new customer brochures, videos, information kits, website design, and other creative concepts - Regular ROI audits for consumer engagement efforts - Designed Standard of Practice for marketing department's logistic process - In-house contact point for entire field staff and customer service for appropriate communication direction

• Marketing Intern

  • Dec 2008 - Jul 2010

  - Assist the Marketing Department in MarCom efforts - Co-coordinated planning, logistics and analysis of events/tradeshows - Main point of contact for all Media; maintained media lists, media kits, and RFP’s - Wrote and edited copy for multiple projects