Ralf Steinmetz
Leiter Marketing & Kommunikation, Mitglied der Geschäftsleitung at Schweizerisches Rotes Kreuz (SRK) Kanton Zürich- Claim this Profile
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German Native or bilingual proficiency
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English Full professional proficiency
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French Limited working proficiency
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Bio
Michèle Roethlisberger
Ralf was my direct boss for over 8 years while he was Marketing Director for Estée Lauder and Tom Ford Beauty. It was a pleasure to work with him. With his deep knowledge in all parts of Marketing and Strategy he shared a lot of his knowledge with me and I learned a lot. I am lucky to have worked with Ralf, a manager who is not only interested in the company’s bottom line, but also in his employees professional growth. I am sure he will be an asset to every organization he joins.
Florence Maraval
I had the opportunity to work with Ralf Steinmetz during two years. Together we could drive Estee Lauder, N°1 Brand in Cosmetics in Switzerland. Ralf demonstrates a very strong experience in Brand Management, Marketing Strategy and Marketing Operational Planning. He was responsible for this Brand during several years and no doubt that his competence and vision brought essential elements to keep its N1 position while ensuring it's profitability. On Tom Ford, which was a niche Brand, Ralf set up the whole Business Development Plan, making critical choices to guarantee it's brand Identity. Ralf was a wonderfuln and inspiring colleague.
Michèle Roethlisberger
Ralf was my direct boss for over 8 years while he was Marketing Director for Estée Lauder and Tom Ford Beauty. It was a pleasure to work with him. With his deep knowledge in all parts of Marketing and Strategy he shared a lot of his knowledge with me and I learned a lot. I am lucky to have worked with Ralf, a manager who is not only interested in the company’s bottom line, but also in his employees professional growth. I am sure he will be an asset to every organization he joins.
Florence Maraval
I had the opportunity to work with Ralf Steinmetz during two years. Together we could drive Estee Lauder, N°1 Brand in Cosmetics in Switzerland. Ralf demonstrates a very strong experience in Brand Management, Marketing Strategy and Marketing Operational Planning. He was responsible for this Brand during several years and no doubt that his competence and vision brought essential elements to keep its N1 position while ensuring it's profitability. On Tom Ford, which was a niche Brand, Ralf set up the whole Business Development Plan, making critical choices to guarantee it's brand Identity. Ralf was a wonderfuln and inspiring colleague.
Michèle Roethlisberger
Ralf was my direct boss for over 8 years while he was Marketing Director for Estée Lauder and Tom Ford Beauty. It was a pleasure to work with him. With his deep knowledge in all parts of Marketing and Strategy he shared a lot of his knowledge with me and I learned a lot. I am lucky to have worked with Ralf, a manager who is not only interested in the company’s bottom line, but also in his employees professional growth. I am sure he will be an asset to every organization he joins.
Florence Maraval
I had the opportunity to work with Ralf Steinmetz during two years. Together we could drive Estee Lauder, N°1 Brand in Cosmetics in Switzerland. Ralf demonstrates a very strong experience in Brand Management, Marketing Strategy and Marketing Operational Planning. He was responsible for this Brand during several years and no doubt that his competence and vision brought essential elements to keep its N1 position while ensuring it's profitability. On Tom Ford, which was a niche Brand, Ralf set up the whole Business Development Plan, making critical choices to guarantee it's brand Identity. Ralf was a wonderfuln and inspiring colleague.
Michèle Roethlisberger
Ralf was my direct boss for over 8 years while he was Marketing Director for Estée Lauder and Tom Ford Beauty. It was a pleasure to work with him. With his deep knowledge in all parts of Marketing and Strategy he shared a lot of his knowledge with me and I learned a lot. I am lucky to have worked with Ralf, a manager who is not only interested in the company’s bottom line, but also in his employees professional growth. I am sure he will be an asset to every organization he joins.
Florence Maraval
I had the opportunity to work with Ralf Steinmetz during two years. Together we could drive Estee Lauder, N°1 Brand in Cosmetics in Switzerland. Ralf demonstrates a very strong experience in Brand Management, Marketing Strategy and Marketing Operational Planning. He was responsible for this Brand during several years and no doubt that his competence and vision brought essential elements to keep its N1 position while ensuring it's profitability. On Tom Ford, which was a niche Brand, Ralf set up the whole Business Development Plan, making critical choices to guarantee it's brand Identity. Ralf was a wonderfuln and inspiring colleague.
Experience
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Schweizerisches Rotes Kreuz Kanton Zürich
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Switzerland
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Individual and Family Services
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1 - 100 Employee
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Leiter Marketing & Kommunikation, Mitglied der Geschäftsleitung
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2018 - Present
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The Estée Lauder Companies Inc.
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United States
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Personal Care Product Manufacturing
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700 & Above Employee
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Marketing Director Estée Lauder & Tom Ford
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2008 - 2017
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SC Johnson
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United States
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Manufacturing
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700 & Above Employee
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Marketing Director
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2005 - 2008
Member of the executive board Member of the executive board
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The Estée Lauder Companies Inc.
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United States
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Personal Care Product Manufacturing
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700 & Above Employee
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Marketing Director
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1994 - 2004
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SC Johnson
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United States
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Manufacturing
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700 & Above Employee
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Marketing Manager
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1989 - 1994
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Education
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1983 - 1988
University of St.Gallen
Master Degree (lic.oec.HSG), Marketing
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