Digital Performance Executive

• Mar 2022 - Present

- Performance Max.. and Facebook ads: conversions, categories, CPAS, onsite ads on eCommerce platforms: Shope, Lazada, and Tiki. - Online media planning - Implement tracking activities to measure and evaluate the effectiveness of each channel - Monitor reports and build Google Data Studio for follow-up campaigns, evaluate results of campaigns and perform online ad optimization - Coordinate with other departments: Design, Content, Brand. . . jointly implement communication and advertising plan. - Review campaign performance and provide recommendations to optimize overall spending and performance (ROAS, ACOS, CR, CPC, CPU). - Manage the end-to-end process of campaign creation, including the setting up of ad sets, audience targeting, creative review, and bid adjustments - Prepare weekly / monthly/quarterly reports to analyze and measure advertising performance. - Able to manipulate the CDP platform and SMS application, including building, testing, and implementing automation flow for email marketing and SMS. Show less