Experience

Eargo

• United States
• Medical Equipment Manufacturing
• 100 - 200 Employee

• Chief Revenue Officer (CRO)

  • Jul 2023 - Present

  San Jose, California, United States Responsible for Sales, Brand & Marketing

• VP Digital & Growth

  • Jan 2020 - Jul 2023

  San Francisco Bay Area Led marketing & growth strategies through Eargo's IPO

• Head of Digital

  • May 2014 - Jan 2020

  San Francisco Bay Area "I want a hearing aid". Said no one. Ever. Eargo is on a mission to change people's attitudes about hearing aids. From our leading-edge design of invisible, rechargeable, in-ear devices, to our direct-to-consumer model. Among the first 10 employees. Responsible for all things growth and digital, including website, ecommerce, digital marketing, CRM.



Figure 1

• Canada
• Hospitals and Health Care
• 1 - 100 Employee

• Advisor

  • Mar 2014 - Apr 2018

  Toronto, Canada Area Figure 1 is a network for healthcare professionals to share and discuss medical images. Currently available on iOS and Android platforms, in addition to Web. My role as advisor focused on guiding strategies to fuel new user growth.



Rakuten Kobo Inc.

• Canada
• Consumer Electronics
• 300 - 400 Employee

• Senior Director, Online Marketing

  • Mar 2014 - May 2014

  Toronto

• Director, Online Acquisition

  • Sep 2011 - Feb 2014

  Toronto, Canada Area Kobo is a global eBook retailer that is grounded in the belief that consumers should be able to read any book, anytime, anywhere, and on the device of their choice. Kobo was founded in Toronto in 2009; in 2012 it was acquired by one of the world's leading eCommerce companies, Rakuten. Own global target for new eBook customers via Kobo’s mobile and tablet apps. Responsible for all activities related to digital media & 1st purchase conversion, including: SEM, SEO, CSE, affiliate, display… Show more Kobo is a global eBook retailer that is grounded in the belief that consumers should be able to read any book, anytime, anywhere, and on the device of their choice. Kobo was founded in Toronto in 2009; in 2012 it was acquired by one of the world's leading eCommerce companies, Rakuten. Own global target for new eBook customers via Kobo’s mobile and tablet apps. Responsible for all activities related to digital media & 1st purchase conversion, including: SEM, SEO, CSE, affiliate, display and mobile marketing. Highlights: - Built a global, multi-network mobile marketing engine that drove massive YoY increases in new customers via Kobo eReading Apps (Android/iOS). - Led efforts to optimize Kobo's cross-platform integration with Facebook Open Graph. Initiative sought to allow readers to easily share their experience while providing Kobo a potent growth engine. - Conceived and developed a first of its kind transmedia campaign to support the launch of Dan Brown’s Inferno. “The Descent” cost < $15K but generated over 54M media impressions in 20+ media stories by offering a complex puzzle embedded into an eBook and extending beyond it online. - Grew & managed team of skilled digital marketers focused on driving eBook sales & new users.



Wunderman

• Advertising Services
• 700 & Above Employee

• Account Director & Strategist

  • Feb 2010 - Oct 2011

  Agency lead on Xbox, Microsoft Advertising and the Microsoft/Yahoo Search Alliance. These accounts offered direct access to customer & transactional data, which allowed our team to evolve and become a valued strategic partner. Managed a team of 4 across account service and data analytics. Highlights: Xbox (B2C) - Developed a lead harnessing strategy for the launch of Kinect for Xbox 360 in Canada. - Launched a web-based pre-sale campaign for Halo: Reach; this effort marked the… Show more Agency lead on Xbox, Microsoft Advertising and the Microsoft/Yahoo Search Alliance. These accounts offered direct access to customer & transactional data, which allowed our team to evolve and become a valued strategic partner. Managed a team of 4 across account service and data analytics. Highlights: Xbox (B2C) - Developed a lead harnessing strategy for the launch of Kinect for Xbox 360 in Canada. - Launched a web-based pre-sale campaign for Halo: Reach; this effort marked the first time a sales backfeed was secured from a retailer (Best Buy), allowing for a new level of insight. Initiative was awarded a Bronze CMA award in 2011. Microsoft/Yahoo! Search Alliance (B2B - SMB) - Created a strategy to evolve and automate a global customer marketing program aimed at helping SMB advertisers optimize their budget settings. - Worked with New York and Seattle subs to build out a new approach for valuating SMB prospects to inform acquisition efforts. Microsoft Advertising (B2B) -Developed a highly targeted brand campaign aimed at Canadian media buyers. Campaign featured unique media placements to target media buyers on their way to work/at work/at play.

• Account Supervisor

  • Jun 2008 - Jan 2010

  Retained to work on Microsoft adCenter (PPC service). Responsible for the planning and development of acquisition and customer marketing strategies for Canada. Additionally assumed responsibilities for Microsoft Advertising and Xbox clients. Highlights: Microsoft Advertising (B2B) - Led pitch to acquire lead role for Demand Gen initiatives, following the launch of the brand in Canada - Developed a campaign targeting the local media-buying community featuring data-driven… Show more Retained to work on Microsoft adCenter (PPC service). Responsible for the planning and development of acquisition and customer marketing strategies for Canada. Additionally assumed responsibilities for Microsoft Advertising and Xbox clients. Highlights: Microsoft Advertising (B2B) - Led pitch to acquire lead role for Demand Gen initiatives, following the launch of the brand in Canada - Developed a campaign targeting the local media-buying community featuring data-driven, dynamic “personalized media portals”. - Strategy lead on an award-winning, spy-themed “scavenger hunt” promoting Windows Live to media buyers. Xbox (B2C) - Pioneered the use of Xbox game play data in local campaigns to improve relevancy of outreach. - Leveraged global network to efficiently develop a bi-monthly newsletter program for the Canadian Xbox LIVE base. - Created a unique “refer-a-friend” strategy to incent purchase of Elite consoles. This web-based campaign was the first to include a verification process using console serial codes. Microsoft adCenter (B2B - SMB) - Led the development and implementation of automated, customer-centric programs targeting SMB customers who opened a search advertising account to advertise on Bing. These included integrated on-boarding and reactivation programs.

• Senior Account Manager

  • Jan 2007 - Jun 2008

  Hired as part of a small team dedicated to projects for MSN Canada. Responsible for managing the development of online and integrated campaigns targeting consumer and trade audiences. Highlights: - Grew to manage SEM campaigns promoting Microsoft adCenter across Google & MSN search engines. Proactively learned Omniture web analytics tool to further track SEM traffic through to conversion. - Agency lead on a multi-award-winning integrated campaign promoting Online Video Advertising… Show more Hired as part of a small team dedicated to projects for MSN Canada. Responsible for managing the development of online and integrated campaigns targeting consumer and trade audiences. Highlights: - Grew to manage SEM campaigns promoting Microsoft adCenter across Google & MSN search engines. Proactively learned Omniture web analytics tool to further track SEM traffic through to conversion. - Agency lead on a multi-award-winning integrated campaign promoting Online Video Advertising to media buyers. Campaign was one of only three Canadian direct marketing campaigns awarded as Finalist in the 2008 Cannes Lions Direct awards.



Cossette

• Canada
• Advertising Services
• 700 & Above Employee

• Intern, Account Coordinator, Account Executive, Senior Account Exec.

  • Oct 2003 - Jan 2007

  Worked in Blitz Direct Data & Promotions. Planned and developed a variety of campaigns supporting Bell & Sympatico Acquisition, Up-Sell and Retention efforts. Highlights: - Managed the transition of creative elements over to the Bell “Beaver” creative platform. - Created the communications plan to launch Bell’s “portable” Internet service (High Speed Unplugged) to existing Bell customers. - Selected as part of convergent “swat team” responsible for implementing an automated… Show more Worked in Blitz Direct Data & Promotions. Planned and developed a variety of campaigns supporting Bell & Sympatico Acquisition, Up-Sell and Retention efforts. Highlights: - Managed the transition of creative elements over to the Bell “Beaver” creative platform. - Created the communications plan to launch Bell’s “portable” Internet service (High Speed Unplugged) to existing Bell customers. - Selected as part of convergent “swat team” responsible for implementing an automated customer engagement- based communication curriculum for service up-selling. - Planned and integrated a data-driven, variable print solution for weekly DM mailings (Print on Demand). Show less