Experience

Simplr | Business, made simple

• Spain
• Technology, Information and Internet
• 1 - 100 Employee

• Product Lead

  • Mar 2021 - Present

  Barcelona, Catalonia, Spain Simplr.io is the world’s first Life-as-a-Service marketplace for all your subscriptions and on-demand needs. In Simplr we help people and organizations transition to a new, more accessible, and less wasteful economy. An economy based on experience, not ownership.



The Product Monster

• Spain
• Technology, Information and Internet

• CoFounder&Teacher

  • Nov 2019 - Present

  The Product Monster, is a Product Management school founded by a group of passionate practitioners. As one of the core members I teach there, but I am also involved in making decisions around the strategy for growing and promoting the school, defining our programs and workshops and supporting our students.



BAU, Centre Universitari d'Arts i Disseny

• Spain
• Higher Education
• 1 - 100 Employee

• Lecturer at the Postgraduate Degree in Innovation and Design Thinking

  • Feb 2013 - Jun 2022

  Barcelona Area, Spain Service Design Teacher and Mentoring students projects. I enjoy every year the challenge of introducing my students to the creation of new service ecosystems. As I tell them: It's not rocket science, but you have to learn to respect the journey. The Postgraduate Degree in Innovation and Design Thinking is part of the a Master in Innovation and Design Management.



Domestika

• United States
• Technology, Information and Internet
• 400 - 500 Employee

• Senior Product Manager

  • Aug 2020 - Jan 2021

  Barcelona, Catalonia, Spain Domestika is one of the largest growing communities within the creative industry, producing online courses for people who want to learn and improve professionally with unique teachers. As the responsible for the Community I was in charge of building the experience of learning from our teachers but also from each other for more than 1,5 million people across desktop and mobile.



eDreams ODIGEO

• Spain
• Technology, Information and Internet
• 700 & Above Employee

• Senior Product Manager - eDreams Prime Subscription Program

  • Jan 2018 - Jul 2020

  Barcelona Area, Spain Building the first travel subscription model of the industry: eDreams Prime. Prime subscription program is present in France, Italy, Germany and Spain and has achieved more than 400.000 clients since the launch late 2017. Being Prime something completely disruptive in the company, I've taken a wide range of responsibilities; this are the ones I feel most grateful of: - building a proud-to-be-Prime product team that achieved Extra Mile Award of the company - create more than 103… Show more Building the first travel subscription model of the industry: eDreams Prime. Prime subscription program is present in France, Italy, Germany and Spain and has achieved more than 400.000 clients since the launch late 2017. Being Prime something completely disruptive in the company, I've taken a wide range of responsibilities; this are the ones I feel most grateful of: - building a proud-to-be-Prime product team that achieved Extra Mile Award of the company - create more than 103 ABs to learn about the best way to subscribe our customers - launching 3 markets & implementing the Renewal strategy of the product

• Product Manager - Ancillary products

  • Apr 2014 - Jan 2018

  Barcelona Area, Spain I was in charge of the retail experience for the services customers might be interested to add to their flight booking: seats, bags, insurance and additional support. My main responsibilities were addressed to: - increase the attachment rate of those services while minimizing the friction on the flight purchase - increase the revenue margin coming from each of the services - support the addition of new services, adopting low-development but quick learning strategies to scale as soon as… Show more I was in charge of the retail experience for the services customers might be interested to add to their flight booking: seats, bags, insurance and additional support. My main responsibilities were addressed to: - increase the attachment rate of those services while minimizing the friction on the flight purchase - increase the revenue margin coming from each of the services - support the addition of new services, adopting low-development but quick learning strategies to scale as soon as possible

• Program Manager

  • Nov 2012 - Apr 2014

  Barcelona Area, Spain Making things happen!



Agència Catalana de Turisme / Catalan Tourist Board

• Spain
• Travel Arrangements
• 1 - 100 Employee

• Online Promotion Manager

  • Sep 2011 - Nov 2012

  - Contribute to the development of new products & services addressed to the traveler (B2C) and to the tourism industry (B2C) - Define and develop the online social media strategy of the Catalan Tourist Board: Catalunya Experience (Facebook, Twitter, Instagram, Pinterest, YouTube, Flicker) - Budget compliance management & provider management

• New Projects Manager

  • Jun 2007 - Sep 2011

  Create new services and new models of relationship with the user in order to promote innovation in the tourist sector.



La Salle BCN

• Spain
• Higher Education
• 400 - 500 Employee

• Teacher (Grade)

  • Sep 2005 - Sep 2008

  Teacher of Usability in Interactive Systems at the Technical Engineering Grade

• Teacher (Master)

  • Oct 2006 - Jun 2007

  Teacher of Usability at the Creation, Design and Multimedia Engineering Master



User Lab: Communication and User Experience Laboratory (LaSalle)

• Director at User Lab

  • Jun 2005 - Jun 2007

  Barcelona Area, Spain In 2003 User Lab was the first Usability Laboratory in Spain. It was part of a set of professional services provided by the LaSalle University for the public and private sector. We developed consultancy activities for organisations applying user-centered design methodologies, such as User testing, Emotional Usability or Focus Groups.

• Consultant at User Lab

  • Apr 2004 - Jun 2005

  Junior and then Senior Consultant