Experience

Miami Ad School

• United States
• Advertising Services
• 1 - 100 Employee

• Thinking Strategically Professor

  • Jul 2023 - Present

  Discovering different ways to solve problems even when they have the same challenges. Understanding the briefing process and structure that resolves the problem, starting from research that reveals the target audience's emotional connections, until finding the insight that will connect brands to people.

• Social Media Professor

  • Jan 2023 - Present

  Lecture students with the most relevant theory of social media communication and help them to develop skills that a creative professional needs to know in order to create better strategies and tactics of communication between brands and consumers through different digital platforms.

• Portfolio Development Professor

  • Jan 2023 - Present

  Provide students with guidance and critique during the process of creating and improving their professional portfolio, embracing and presenting all their skills and work created and developed during the Strategy Master’s Degree in partnership with Florida International University.

• Strategy Professor for The Pitch

  • Oct 2022 - Present

  Provide students with guidance and critique during The Pitch class in the strategy segment of the course.



FMT Audience Network

• Advertising Services
• 1 - 100 Employee

• Content Director

  • May 2009 - Present

  In charge of developing content strategies for brands across websites and social media platforms, managing a roster of content creators in various verticals to cater to different audiences. Also, managing content campaigns analytics and reports to ultimately deliver cohesive content strategies that aligned both the client's and content's creators objectives.

• Editor for Online Content, Social Media Copywriter & Community Management

  • Aug 2011 - Present

  Online media advisor that provides consulting services to ad agencies, media agencies and companies in the field of online strategic planning, publishing, advertising and optimization.



Miami Ad School Sri Lanka

• Sri Lanka
• Higher Education
• 1 - 100 Employee

• Social Media and Content Strategy Professor

  • May 2023 - Jun 2023

  Social Media Boot Camp Social Media Boot Camp



Soy502

• Guatemala
• Online Audio and Video Media
• 1 - 100 Employee

• Freelance Writer

  • Apr 2014 - Mar 2018

  Freelance writer for the fastest growing news website in Guatemala, covering topics related to family, society, values, motherhood, current events, latest news, etc. Freelance writer for the fastest growing news website in Guatemala, covering topics related to family, society, values, motherhood, current events, latest news, etc.



Universidad del Istmo

• Higher Education
• 200 - 300 Employee

• Digital Marketing course Professor for 9th semester

  • Jan 2012 - Mar 2018

  Teacher in the Digital Direct Marketing course for 9th semester students in Graphic Design, Communication and Advertising. I impart knowledge about: history and development of the digital communication industry in social networks, concepts for the introduction of marketing in social networks, digital planning, analysis and selection of digital media, digital advertising...

• Social Media Coordinator

  • Jun 2013 - Dec 2015

  My responsibility included creating, managing and controlling social media platforms for Universidad del Istmo. Also coordinating and being the project manager of the new website launched in 2015.

• Digital Marketing Masters Professor

  • Jan 2012 - Dec 2014

  Adviser and professor for the Master's specialty in Digital Marketing



el taier DDBº

• Guatemala
• Advertising Services
• 100 - 200 Employee

• Senior Content & Community Manager

  • Mar 2011 - Aug 2011

  Managed and worked on digital strategies and digital content projects trough online platforms for DDB's regional clients such as Kellogg´s Special K® in collaboration with DDB Mexico. Managed and worked on digital strategies and digital content projects trough online platforms for DDB's regional clients such as Kellogg´s Special K® in collaboration with DDB Mexico.



TBWA\Riot Guatemala

• Guatemala
• Advertising Services
• 1 - 100 Employee

• General Accounts Director

  • 2007 - 2009

  Managed and worked on advertising projects and campaigns for TBWA´s regional clients such as Citibank and Henkel; and local brands such as BAM. Managed and worked on advertising projects and campaigns for TBWA´s regional clients such as Citibank and Henkel; and local brands such as BAM.



Publinac

• Account Manager

  • 2004 - 2006

  Managed and worked on advertising projects and campaigns for Publinac´s brands such as Banco Uno / Citibank. Managed and worked on advertising projects and campaigns for Publinac´s brands such as Banco Uno / Citibank.



SHIFT Porter Novelli

• Costa Rica
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive for Tourism with BBDO Guatemala; Consumer and Health products industry

  • 2004 - 2004

  Managed the PR and Public Affairs of Guatemala’s National Tourism Strategy for the US Market for Porter Novelli´s client such as INGUAT (Instituto Guatemalteco de Turismo). Managed the PR and Public Affairs of Guatemala’s National Tourism Strategy for the US Market for Porter Novelli´s client such as INGUAT (Instituto Guatemalteco de Turismo).