Experience

Bravo Results Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Sales Officer, Interim Chief Executive Officer

  • Jul 2023 - Present

  Marketing & Sales Services Designed to Improve Your Occupancy! We are a group of seasoned marketing, sales and advertising experts who provide fundamental and advanced services necessary to improve occupancy rates for businesses in the senior living and multi-family industry. We work directly with your team to implement sales and marketing systems, provide strategic advertising services for increased leads, and improve closing rates. Marketing & Sales Services Designed to Improve Your Occupancy! We are a group of seasoned marketing, sales and advertising experts who provide fundamental and advanced services necessary to improve occupancy rates for businesses in the senior living and multi-family industry. We work directly with your team to implement sales and marketing systems, provide strategic advertising services for increased leads, and improve closing rates.



Frontier Senior Living

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Chief Marketing & Revenue Officer

  • Apr 2022 - Jun 2023

• Vice President of Sales and Marketing

  • Mar 2020 - Mar 2022

  As the Vice President of Sales & Marketing I have the opportunity to provide sales & marketing support to all operators within the Frontier Management portfolio.

• Corporate Sales Director

  • Jul 2019 - Mar 2020

  Based in the beautiful northwest city of Portland, Oregon, Frontier Management was founded in 2000 and is now one of the largest seniors housing operators and members within the profession. Frontier is proud to be a part of the thousands of lives from those whom call us their "Home" or those Ladies and Gentlemen whom serve our wonderful residents. Our simple objective is to support our residents, clients and the teams that we serve beside. Your selecting Frontier Management is greatly cherished and appreciated! Show less



Sagora Senior Living

• United States
• Facilities Services
• 300 - 400 Employee

• Divisional Sales Director

  • Jan 2018 - Jun 2019

  Sales Executive for the company’s sales force with sales leadership for 39 communities with a capacity over 5,000 in four states. Over sight for a 50 plus sales force and Executive Directors. Overseeing all sales training, on boarding and sales initiatives for the company. Sales Executive for the company’s sales force with sales leadership for 39 communities with a capacity over 5,000 in four states. Over sight for a 50 plus sales force and Executive Directors. Overseeing all sales training, on boarding and sales initiatives for the company.



Sunrise Senior Living

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Regional Director of Sales and Marketing

  • 2016 - Jan 2018

  Support community teams to achieve their goals and develop talented sales professionals. Work with community leader to provide sales management at the community level. Creates winning market strategies to increase sales metrics to achieve desired results. Recruit and train sales professionals to reach their highest potential. Support community teams to achieve their goals and develop talented sales professionals. Work with community leader to provide sales management at the community level. Creates winning market strategies to increase sales metrics to achieve desired results. Recruit and train sales professionals to reach their highest potential.



Senior Lifestyle

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Regional Director of Sales and Marketing

  • May 2015 - 2016

  Leading all facets of sales and marketing for 19 Multi level Care Communities that consist of Assisted Living, Memory Care and Independent communities totaling over 2270 units in the state of Texas. Leading all facets of sales and marketing for 19 Multi level Care Communities that consist of Assisted Living, Memory Care and Independent communities totaling over 2270 units in the state of Texas.



Holiday Retirement

• United States
• Hospitality
• 700 & Above Employee

• Regional Director of Sales

  • Oct 2014 - May 2015

  Regional Director of Sales: Managing sales and marketing functions of fourteen (14) communities covering Utah, Montana, South Dakota, Colorado and Idaho with extensive travel schedule. I oversaw 14 communities in the Midwest Region. In the short 18 months I was able to grow the Region’s occupancy by more than 4.5%. This was accomplished by addressing the culture of the community and Sales Leaders within the Region. The goal was to get everyone focused on a common vision for their respective property and highlight how each position fit into the vision. I focused on not just the “what” to do but the “why”. We celebrate the performers and set up training/coaching programs to help provide the resources needed to succeed in a service industry. • Work in collaboration with Regional Director (Operations) to manage / support 14 Sales Leaders and 48 Community Managers.• Responsible for recruitment, selection and retention that enhance employee commitment, performance and financial payoff.• Provide leadership with direct coaching and hands on support, training and development to Sales Leaders and Community Managers.• Assist in maintaining competitive analysis reports, sales forecasting, planning and formation of regional sales goals to ensure alignment with corporate sales plan and strategy.• Spearheaded and launched local partnerships to increase lead generation through referral agencies, Veterans groups, promotional collateral, direct mail, print advertisement and leading senior housing lead generators to boost community exposure.• Maintain and monitor CRM database for daily activities, referral sources, and pipeline growth and lead generation. • Manage Key Performance Indicators (KPIs) to insure growth in sales and customer service.• Impacted region’s occupancy growth by 4% over 10-month period. 66 % of portfolio averaging 90 % occupancy or greater. Four communities averaging 95 % occupancy or greater. Show less

• Regional Sales Manager

  • May 2013 - Sep 2014

  Only at Holiday Retirement can seniors live the carefree, independent retirement lifestyle they’ve imagined for one all-inclusive and affordable monthly rent. And, with over 300 independent living retirement communities across the US and Canada, there is sure to be a community near you!Managing sales and marketing functions of twelve communities across two states - Texas and Oklahoma with extensive travel schedule.



National Corporate Housing

• United States
• Hospitality
• 200 - 300 Employee

• General Manager

  • 2005 - 2013

  (National acquired the Equity Corporate Housing brand May 2011) Founded in 1999, National Corporate Housing provides fully furnished, corporate housing through the Unites States, Asia Pacific, Europe and the Gulf regions. General Manager: Sales, Business Strategy and Operations Management Responsible for leading cross- functional teams toward organizational objectives. Plan and execute business operations strategies. Re-aligned core assets to create new market opportunities, boost inventory and execute greater market-share value. • Led the company’s Customer Service “Key Survey” initiatives for all Customer Service Managers and Representatives’ with creating and guided training objectives that offered immediate increased results of 3% in less than 6 months. • Responsible for revenue production for North Texas Markets and exceeding planned revenue objectives for RevPar, ADR and NOI as well as Gross Profit. Currently exceeding 2012 budgeted plans by 42% with RevPar, 22% on NOI, and more than 122,000 with gross profit. • Currently positioned in the top 5 best markets in the company for highest revenue and NOI. Show less



Equity Residential

• United States
• Real Estate
• 700 & Above Employee

• General Manager

  • 2005 - 2011

  Managed sales, client relations, and new business development, retaining full P&L accountability for company's North Texas Corporate Housing operations. Developed and implemented short- and long-range strategic plans designed to increase cash flow and create stellar levels of customer satisfaction, repeat business, and referrals. Developed and maintained key accounts and handled escalated client issues. Designed and implemented marketing strategies and developed sales and marketing collateral to drive visibility within this competitive market. • Implemented quality assurance processes and standards, which resulted in guest satisfaction growth from 88% to 92% within the annual year. With these results, the North Texas Markets were awarded Best Customer Service for three consecutive years. • Responsible for developing, implementing and monitoring the Sales and Marketing Plan for their specific market; including competitive analysis and positioning. • Hired and trained direct reports for the North Texas Markets. Evaluate and/or review evaluations of performance on all team members in the market. • Developed and implemented national sales standards for all sales activities including bookings, appointments and sales calls. Introduced account action plans to Account Executives and Account Managers with in Texas Region, improving sales results and accountability. • Increased market segments to establish company leadership and sustain business growth. Developed and executed short and long-term business profitable plans. Produced accurate forecasts and market financial objectives. • Developed and managed 3 million P&L for market. • Three time Leadership award winner for best quarterly gross profit and NOI. • Top region for 4 consecutive years for highest customer satisfaction scores. • Managed lowest aging reports in the company with less than 1% outstanding debt for 4 consecutive years. Show less



Oakwood

• Singapore
• Hospitality
• 700 & Above Employee

• Sales Training Manager

  • 2003 - 2005

  Founded in 1960, Oakwood pioneered the temporary housing industry and remains the world's leading provider of furnished and serviced corporate apartments and residences. With over 25,000 locations throughout North America, Latin America, Europe, the Middle East and Africa and the Asia Pacific region. Training Manager: Sales Process, Sales Management and Sales Cycle Management Developed and implemented sales training strategies, plans, and processes to support sales team throughout the organization. • Certified Trainer of Neil Rackham’s SPIN Selling and Value-Creation Strategies. • Introduced and developed the advanced training program of Getting to VITO to the Senior Sales team, resulting in shorter sales cycle, stronger client relationship and increased revenue and market share. • Developed training roadmap and strategies addressing specific needs for each audience. • Coordinate/rationalize existing training programs and develop new training practices including on-demand training content, eLearning initiatives and traditional classroom sessions. • Managed training budget including associated vendor costs and contracts. Plan, manage and coordinate all logistics related to the delivery of training courses. • Identified and recommended programs, tools, and support requirements necessary to advance the selling effectiveness of the Senior Account Executives Advance selling programs. Show less



ExecuStay

• United States
• Hospitality
• 200 - 300 Employee

• Sales Manager

  • 1999 - 2003

  A company of Marriott International, specializing in temporary housing, furnished and serviced apartments nationally and internationally. (Marriott ExecuStay purchased JPI Executive Quarters in 2000) Sales Manager: Sales and Marketing Led sales efforts in North Texas, supporting Regional Director of Sales. Created and coordinated each market’s sales initiatives with the respective General Manager. Adept at restoring profitability and luster to under-performing operations through aggressive sales, marketing, sound financial controls and effective training programs. • Coordinated strategic partnership and total account solutions for large relocation company. As a result of this “total management” solution, ExecuStay was selected as a primary provider partner. Results of this partnership generated over 1.3 million in annual corporate housing revenue. • Awarded largest relocation company account with annual revenue exceeding 1.3 million resulted in being honored with the “Best New Account of the Year” award in 2003. • Awarded 2 year govt. contract account for ExecuStay in 2001 and 2002, producing over 10,000 room nights and generating $825,000 in revenue, which contributed over 70% of occupancy to budgeted results. • Generated the highest volume account and honored with ExecuStay’s prestigious STAR award for Top Producer in 2002 and Account Executive of the Year in 2001. • Increased market share and occupancy growth 36% from 2001-2002. Show less



JPI

• United States
• Real Estate
• 200 - 300 Employee

• Inside Sales Rep & Marketing Manager, Property Manager

  • 1995 - 1999