Experience

Haley Marketing
• Canada
• Advertising Services
• Marketing Consultant

  • Aug 2020 - Present


SmashFly Technologies

• United States
• Software Development
• 1 - 100 Employee

• Customer Success Manager

  • Mar 2020 - May 2020

  At SmashFly, we believe in the power of purpose and the potential that's unleashed when people and organizations connect through it. Our Recruitment Marketing Platform empowers you to master the art and science of attracting and hiring the right people by marketing your employer brand and jobs through every recruiting channel, creating and nurturing relationships earlier so you’re always ready to hire, and measuring every touchpoint in the candidate journey so you can better invest your resources. Candidates have choices. Our recruiting software and services help ensure they choose your organization by dramatically improving the front-end of your recruiting process, so you build relationships ahead of your competition and hire the right people that will fuel your business growth. Show less



CareerArc

• United States
• Software Development
• 1 - 100 Employee

• Enterprise Sales and Business Development Manager

  • Apr 2017 - Nov 2019

  CareerArc is the leading HR technology company helping business leaders recruit and transition the modern workforce. Our social recruiting and modern outplacement solutions help thousands of organizations, including many of the Fortune 500, maximize their return on employer branding. CareerArc is the leading HR technology company helping business leaders recruit and transition the modern workforce. Our social recruiting and modern outplacement solutions help thousands of organizations, including many of the Fortune 500, maximize their return on employer branding.



ZipRecruiter

• Software Development
• 700 & Above Employee

• Account Executive, Agency

  • Jan 2016 - Apr 2017

  ZipRecruiter.com is an online job distribution and job board service. The web-based platform aggregates applications from job boards and provides tools for applicant tracking and screening. It is a subscription-based SaaS for employers, recruiting firms, and staffing agencies. The job board search and application process are free for job seekers. ZipRecruiter.com is an online job distribution and job board service. The web-based platform aggregates applications from job boards and provides tools for applicant tracking and screening. It is a subscription-based SaaS for employers, recruiting firms, and staffing agencies. The job board search and application process are free for job seekers.



Gannett Design and Innovation

• Innovation Team Specialist / Co-Founder ELPH

  • Apr 2013 - May 2015

  • Co-Founder of ELPH (Easy Lookup to Phone Home), winner of the first Gannett Innovation Grant Program. • Develop product design along with a team from conception to launch. • Manage, create, coordinate and execute all marketing strategies and implement tactical plans. • Analyze and evaluate marketing activities and strategies. • Develop unique value propositions, business partnerships, as well as call to action orientated advertising targeted toward key customer segments that increases brand awareness. • Manage and produce Direct Marketing, Public Relations, Website Design, Advertising, Search Engine and Online Marketing, Email Marketing, Event Marketing, Creative Services and Social Media. • Develop and prepare brand messaging, presentation material, collateral material. • Merchandising, Product Development and Sales to create recognition for ELPH. • Cultivate cross-promotion marketing relationships with businesses that have similar markets, such as, Autism Speaks, Care.com and National PTA. • Exhibit and participate in local and national tradeshows, professional organizations and community functions. • Spokesperson for interviews and media appearances. • Managed team of six sales consultants remotely. Show less



Gannett Healthcare Group

• Book and Periodical Publishing
• 1 - 100 Employee

• Regional Sales Manager

  • Jul 2004 - May 2014

  • Responsible for selling a full line of products and services to Chief Nursing Officers, Human Resource Recruiters, Public Relations Directors and Deans of Education in the NJ and Hudson Valley, NY region. • Managed account relationships and acquired new business to meet sales budget goals of over $1.5MM in personal sales in print and digital. • Negotiated annual contracts and created strategic marketing plans for clients including print media, direct mail, online advertising, email marketing, television, and custom publishing. • Prepared and presented customized proposals and agreements to prospective clients, including detailed demonstrations of website and products. • Worked with Senior Management on the development of new products including custom magazines and events in new territories. • Responsible for coordinating and selling exhibitor booth spaces and sponsorships for Regional Nursing Career Fairs which have generated over $50k in revenue. • Sold sponsorships for the annual Nursing Excellence Gala which have generated over $100k in revenue. • Represented Gannet Healthcare Group at local and national trade shows and conventions. • Conducted sales training for new hires and served as mentor. • Developed and maintained client’s association website and collateral material. Show less



The Marathon Group, Mt. Laurel

• United States
• Advertising Services

• Senior Account Executive

  • Apr 2000 - Jul 2004

  • Managed account base of 20+ health care clients, providing front-line client services and maintaining relationships. • Developed and implemented multimedia campaigns and recruitment strategies. • Produced creative design and wrote copy in the creative process on advertising branding campaigns. • Participated in client meetings including new business sales presentations. • Executed ROI analysis and rate negotiations with vendors. • Managed account base of 20+ health care clients, providing front-line client services and maintaining relationships. • Developed and implemented multimedia campaigns and recruitment strategies. • Produced creative design and wrote copy in the creative process on advertising branding campaigns. • Participated in client meetings including new business sales presentations. • Executed ROI analysis and rate negotiations with vendors.


Starcom MediaVest Group
• Spain
• Advertising Services
• 1 - 100 Employee
• Market Testing Coordinator

  • Jan 1999 - May 2000