Experience

IBC - International Broadcasting Convention

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Marketing Consultant

  • Sep 2021 - Present



Easyfairs IBC Showlite

• London

• Event & Exhibition Marketing Consultant

  • Sep 2016 - Oct 2021

  Supporting B2B events and media companies with delivery of strategic and tactical marketing. Services include: • Marketing & Brand Strategy • Campaign Planning & Delivery • Digital & Content Marketing • Data & Analysis • Budget Management • Creative Design & Copywriting • Stakeholder Partnerships • Content Programmes for Roundtables, Briefings and Conferences • Pricing Strategies Current projects: Head of Marketing at Showlite Developing and implementing marketing and digital strategy for Showlite Marketing Manager at Easyfairs Managing and implementing marketing campaign for Packaging Innovations 2018 Marketing Consultant at Accredit Solutions Marketing, PR, digital and content strategies for the leading accreditation platform Previous clients: UK Security Expo and Nineteen Events - Developed series of spin off events for the market leading event security event including cyber security conference NEDonBoard, Freeman XP, Freeman



Integrated Systems Europe (ISE)

• Spain
• Technology, Information and Media
• 1 - 100 Employee

• Senior Director of Marketing

  • Aug 2020 - Jul 2021



Easyfairs

• Belgium
• Events Services
• 200 - 300 Employee

• Head Of Marketing

  • Oct 2018 - Aug 2020

  Working on market leading brands Futurebuild, StocExpo and AntwerpXL Working on market leading brands Futurebuild, StocExpo and AntwerpXL



Clarion Events

• United Kingdom
• Events Services
• 400 - 500 Employee

• Marketing Director, Gaming Portfolio

  • Sep 2013 - Aug 2016

  Reporting to the Managing Director, Gaming Portfolio, responsibility for delivering and implementing marketing & PR strategy for the portfolio including ICE Totally Gaming • Successfully delivery of all KPIs - increasing visitor numbers on ICE 12% YOY, improving customer satisfaction and NPS scores, improving quality of audience leading to revenue growth • Winner of AEO Marketing Campaign of the Year for ICE Totally Gaming 2015 and Highly Commended at Exhibition News Awards. Shortlisted for AEO Event of the Year for ICE Totally Gaming 2016 • Successful launch of the London Casino Club for ICE in conjunction with Hippodrome and other London based casino groups • Delivered the marketing strategy for Juegos Miami - launch event for the Latin American region hitting all KPIs including data building, and new customer account management programme • Devising and implementing multi-channel marketing campaigns across the portfolio to deliver audience of visitors and exhibitors to events • Strong data skills including data acquisition, customer analysis, reporting, universe mapping. • Development and delivery of customer insight programme across portfolio • Management of key stakeholder partnerships - clients, industry bodies, suppliers and internal teams • Delivery of digital strategy including redesigned websites, content marketing programme, social media including innovative new product Cinebop - winner of AEO Award for Event Technology • Briefing and negotiating with external agencies and suppliers - design, PR, print, mailing, web, registration and managing ongoing relationship



UBM EMEA Built Environment

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Director, Ecobuild Portfolio

  • Mar 2012 - Aug 2013

  Reporting to the Deputy CEO of UBM Built Environment, responsibility for directing and delivering the marketing and PR strategy during first year of ownership by UBM. Position on the UBM Built Environment Advisory Board • Recruitment of Ecobuild marketing & PR team - development, training, leadership • Working closely with internal UBM teams to successfully integrate Ecobuild into UBM systems and processes • Management of key stakeholder partnerships with clients, industry bodies, suppliers and internal teams • Successful delivery of over 45,000 attendees to Ecobuild, increasing visitor quality, visitor density and conversion and increasing NPS score from +14 to +27 • Delivered new digital and social media strategy across all platforms including mobile site, app, live blog - Shortlisted for the 2013 AEO Social Media Award • Developed successful partnerships with local UBM teams leading to geo adapts in China, India and Malaysia



UBM plc

• United Kingdom
• Events Services
• 200 - 300 Employee

• Head of Marketing

  • Sep 2007 - Mar 2012

  Reporting to the Group Director, responsibility for direction of the marketing & PR strategy across the portfolio in line with business objectives. Responsible for a wide portfolio of exhibitions, digital products, print publications and awards including market leading IFSEC. Position on the UBM Live management team. • Managed and led the marketing team through a series of restructures as the UBM business realigned and was ultimately responsible for the strategic direction of a team of 15 managing over 20 products • Led the marketing strategy for the growing internationalisation of the portfolio including events in South Africa, Nigeria, India and Saudi Arabia • Worked in partnership with Group and Event Directors on strategic projects, acquisitions and international projects • Focal point for the industry fostering key relationships with stakeholders including position of VP Marketing for leading events organisation ISES • Responsible for delivering UBM wide initiatives including event research benchmarking, registration, database and website projects  UBM Talented Women's Initiative 2012/13  UBM Leadership Programme 2008  UBM Mentoring Programme 2010/2013  UBM GEM Conference 2010/2012  UBM Marketing Conference 2011/2012



ILEA Europe

• United Kingdom
• Events Services
• 1 - 100 Employee

• VP Marketing

  • 2010 - 2012



UBM EMEA Built Environment

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Manager

  • Mar 2004 - Jun 2007

  Reporting to the Managing Director, responsible for developing and implementing marketing and PR campaigns for UK and International exhibitions in the security and environment sectors • Advise, guide and plan marketing strategy and manage the budget • Plan and implement campaigns, write and produce marketing materials, organise media & PR, produce detailed campaign analysis, brief and manage suppliers Reporting to the Managing Director, responsible for developing and implementing marketing and PR campaigns for UK and International exhibitions in the security and environment sectors • Advise, guide and plan marketing strategy and manage the budget • Plan and implement campaigns, write and produce marketing materials, organise media & PR, produce detailed campaign analysis, brief and manage suppliers



EuroFinance

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Head of Global Marketing

  • Aug 1999 - Jun 2001

  Reporting to the Managing Director, responsible for developing, driving and implementing the marketing strategy of a global event company supported by international banks and leading multinational companies. Conferences, exhibitions and training courses took place throughout Europe, Asia, US, Latin America and Middle East. Left to go on maternity leave • Managing and motivating a team of marketing managers, research and telemarketing to hit targets • Developing relationships with key clients from international banks and multinational corporations worldwide • Forging partnerships and alliances with organisations, publications and industry bodies • Developing marketing campaigns across the portfolio utilising all channels • Producing detailed post show tracking and analysis • Developing and implementing media and PR strategy and organising press events • Developing and managing the corporate branding for the company