Elena Nae
Marketing Coordinator & Social Media Designer at Bookiply- Claim this Profile
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Español Native or bilingual proficiency
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Inglés Full professional proficiency
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Alemán Limited working proficiency
Topline Score
Bio
Credentials
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Introduction to Interior Design
DomestikaOct, 2020- Oct, 2024 -
Introduction to Unreal Engine 4 for Architectural Rendering
DomestikaOct, 2020- Oct, 2024 -
First Certificate Exam (Cambridge)
Cambridge University PressAug, 2014- Oct, 2024
Experience
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Bookiply (part of the Holidu Group)
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Germany
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Internet Publishing
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200 - 300 Employee
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Marketing Coordinator & Social Media Designer
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Jul 2021 - Present
Graphic design - Design of creative assets for social networks. - Design of creative assets for the performance team: Facebook and Display ads, newsletters and lead magnets in order to attract and retain potential customers. - Coordinate communication with external agencies for the production of audiovisual content. - Create and maintain landing pages. - Design of promotional materials for sales: merchandise, magazines, flyers, brochures. SOCIAL MEDIA - Manage all Bookiply's organic social media channels (Instagram, Facebook, LinkedIn, YouTube). - Monthly content planning, design and performance optimization. Show less
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Universidad Europea
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Spain
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Education Management
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700 & Above Employee
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Product Manager
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Jun 2020 - Jun 2021
Responsible for SEM and Paid Social campaigns: - Daily report, budget control and campaigns performance optimization. - Hold effective communication between internal departments and external stakeholders. - Monitor performance and analyze results in order to achieve KPIs. - Stay on top of the industry trends ensuring a lower CPL by automatizing the campaigns following Google advice. - A/ B testing for bidding and location targeting, creatives and copies. Responsible for SEM and Paid Social campaigns: - Daily report, budget control and campaigns performance optimization. - Hold effective communication between internal departments and external stakeholders. - Monitor performance and analyze results in order to achieve KPIs. - Stay on top of the industry trends ensuring a lower CPL by automatizing the campaigns following Google advice. - A/ B testing for bidding and location targeting, creatives and copies.
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Andaz Amsterdam Prinsengracht
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Netherlands
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Hospitality
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1 - 100 Employee
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Cluster Marketing Executive
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Feb 2020 - Apr 2020
SOCIAL MEDIA - Support management of social media channels for hotels & outlets, including social listening in order to boost online reputation and engagement. - Vet influencer requests received by the hotel & work together with the marketing team to bring together unique experiences for press/influencers. - Monthly social media calendar plan including what topics to cover, content and design. - Monthly social media reports. DESIGN - Design of promotional materials for sales, promotions and events. - Design hotel collateral in line with brand standards & support team in the creation of unique hotel giveaways, such as magazines, brochures and product packaging. DIGITAL MARKETING - Regular website updates for Hyatt.com & outlets. - Managing 3rd party platform management. - Staying on top of the latest trends in the industry and social media. - Copywriting for monthly outlet newsletter, internal communications & paid social campaigns. PR & EVENTS - Attendance at hotel events for social coverage & relationship building. - Offering creative ideas & input to bring new & existing hotel events to life. - Taking the lead role in coordinating F&B photo shoots. Show less
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trivago
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Germany
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Technology, Information and Internet
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500 - 600 Employee
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Junior Online Marketing Manager
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Jan 2018 - Oct 2019
- Set up, developing and optimizing our Search Engine Marketing (SEM) campaigns for the following markets: India, Malaysia, South Africa, Indonesia and the Philippines. - Conducting daily performance checks and specific performance analysis in order to take needed actions. - Regular alignment with stakeholders in order to discuss further market development opportunities. - Identifying issues and opportunities in the markets and planning markets' next actions accordingly. - Training newcomers and supporting the team by sharing learnings, documenting key tests and contributing to team projects. - Driving various A/B tests within the department such as Responsive Search Ads. - Broad match reduction across all markets in order to bid on qualitative traffic going forward. This included a deep analysis in order to pause campaigns, ad groups and keywords as well as working on the categorization of the existing ones. - DSA account audit and optimization. - Ads and site links re-work due to legal issues as well as personalizing them in order to improve our CTR (click-through-rate). Show less
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Arena Media
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France
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Advertising Services
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400 - 500 Employee
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Junior Account Executive
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Feb 2017 - Aug 2017
- Meeting clients to discuss their advertising needs - Presenting campaign ideas and costing - Planning and execution of social media campaigns - Negotiating with clients, solving any problems and making sure deadlines are met - Checking and reporting on the campaign’s progress - Meeting clients to discuss their advertising needs - Presenting campaign ideas and costing - Planning and execution of social media campaigns - Negotiating with clients, solving any problems and making sure deadlines are met - Checking and reporting on the campaign’s progress
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Education
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2013 - 2017
Universidad Rey Juan Carlos
Marketing, Communications and PR, Ciencias sociales -
2016 - 2016
UniON Campus
Curso de Adobe Photoshop -
2015 - 2015
Zeppelin Universität, Friedrichshafen
Communication, Culture and Management -
2013 - 2013
ISDE
Curso de realización de spot publicitario y diseño gráfico -
2012 - 2013
Euroinnova Business School
Técnico Superior en Relaciones Públicas
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