Kerstin Fischer
Head of Communications at Recogizer- Claim this Profile
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English Native or bilingual proficiency
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French Elementary proficiency
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Russian Elementary proficiency
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Bio
Kristel Gibson
I’ve loved working with Kerstin. She’s smart, fast, and efficient. Plus, she gets things done – quickly and right. Reliable and trustworthy, Kerstin has been one of my favorite people to work with ever. Experienced in global social media strategies and tactics, she provides insights and ideas that are approachable and effective. She brings a global mindset to everything she does; plus, she’s a fantastic team player.
Thomas Reichwein
I’ve worked alongside Kerstin for six years at SMART Technologies. Not only has she been a key player in several teams we joined together at this time, but she’s also become a close personal friend. Kerstin's skills qualities would make her an invaluable addition to every resource development, marketing, or social media team. While Kerstin has found success at SMART, helping increase the companies reach and web traffic significantly by building up a social media community as well as creating valuable lesson activities and exciting video tutorials which perfectly met the needs of the channel and the end customers, she’s looking to maximize her skills. She’s an excellent composer/editor of video content with a facility for translating technical information and product features into engaging content. She has used her knowledge of the education world to popularize SMART Exchange, a platform for educational content, including video tutorials. She has her finger on the pulse of technological trends and provides content that’s both useful and captivating to the channel and the end users. Kerstin marries her skills with a working knowledge of digital and inbound marketing. She works across social media, e-mail campaigns, and other public relations outreach to effect viral engagement and helped bring in many unique visitors. In addition to her professional qualifications, Kerstin has personal qualities that make her well-suited to team leadership. She’s naturally fallen into the role of
Kristel Gibson
I’ve loved working with Kerstin. She’s smart, fast, and efficient. Plus, she gets things done – quickly and right. Reliable and trustworthy, Kerstin has been one of my favorite people to work with ever. Experienced in global social media strategies and tactics, she provides insights and ideas that are approachable and effective. She brings a global mindset to everything she does; plus, she’s a fantastic team player.
Thomas Reichwein
I’ve worked alongside Kerstin for six years at SMART Technologies. Not only has she been a key player in several teams we joined together at this time, but she’s also become a close personal friend. Kerstin's skills qualities would make her an invaluable addition to every resource development, marketing, or social media team. While Kerstin has found success at SMART, helping increase the companies reach and web traffic significantly by building up a social media community as well as creating valuable lesson activities and exciting video tutorials which perfectly met the needs of the channel and the end customers, she’s looking to maximize her skills. She’s an excellent composer/editor of video content with a facility for translating technical information and product features into engaging content. She has used her knowledge of the education world to popularize SMART Exchange, a platform for educational content, including video tutorials. She has her finger on the pulse of technological trends and provides content that’s both useful and captivating to the channel and the end users. Kerstin marries her skills with a working knowledge of digital and inbound marketing. She works across social media, e-mail campaigns, and other public relations outreach to effect viral engagement and helped bring in many unique visitors. In addition to her professional qualifications, Kerstin has personal qualities that make her well-suited to team leadership. She’s naturally fallen into the role of
Kristel Gibson
I’ve loved working with Kerstin. She’s smart, fast, and efficient. Plus, she gets things done – quickly and right. Reliable and trustworthy, Kerstin has been one of my favorite people to work with ever. Experienced in global social media strategies and tactics, she provides insights and ideas that are approachable and effective. She brings a global mindset to everything she does; plus, she’s a fantastic team player.
Thomas Reichwein
I’ve worked alongside Kerstin for six years at SMART Technologies. Not only has she been a key player in several teams we joined together at this time, but she’s also become a close personal friend. Kerstin's skills qualities would make her an invaluable addition to every resource development, marketing, or social media team. While Kerstin has found success at SMART, helping increase the companies reach and web traffic significantly by building up a social media community as well as creating valuable lesson activities and exciting video tutorials which perfectly met the needs of the channel and the end customers, she’s looking to maximize her skills. She’s an excellent composer/editor of video content with a facility for translating technical information and product features into engaging content. She has used her knowledge of the education world to popularize SMART Exchange, a platform for educational content, including video tutorials. She has her finger on the pulse of technological trends and provides content that’s both useful and captivating to the channel and the end users. Kerstin marries her skills with a working knowledge of digital and inbound marketing. She works across social media, e-mail campaigns, and other public relations outreach to effect viral engagement and helped bring in many unique visitors. In addition to her professional qualifications, Kerstin has personal qualities that make her well-suited to team leadership. She’s naturally fallen into the role of
Kristel Gibson
I’ve loved working with Kerstin. She’s smart, fast, and efficient. Plus, she gets things done – quickly and right. Reliable and trustworthy, Kerstin has been one of my favorite people to work with ever. Experienced in global social media strategies and tactics, she provides insights and ideas that are approachable and effective. She brings a global mindset to everything she does; plus, she’s a fantastic team player.
Thomas Reichwein
I’ve worked alongside Kerstin for six years at SMART Technologies. Not only has she been a key player in several teams we joined together at this time, but she’s also become a close personal friend. Kerstin's skills qualities would make her an invaluable addition to every resource development, marketing, or social media team. While Kerstin has found success at SMART, helping increase the companies reach and web traffic significantly by building up a social media community as well as creating valuable lesson activities and exciting video tutorials which perfectly met the needs of the channel and the end customers, she’s looking to maximize her skills. She’s an excellent composer/editor of video content with a facility for translating technical information and product features into engaging content. She has used her knowledge of the education world to popularize SMART Exchange, a platform for educational content, including video tutorials. She has her finger on the pulse of technological trends and provides content that’s both useful and captivating to the channel and the end users. Kerstin marries her skills with a working knowledge of digital and inbound marketing. She works across social media, e-mail campaigns, and other public relations outreach to effect viral engagement and helped bring in many unique visitors. In addition to her professional qualifications, Kerstin has personal qualities that make her well-suited to team leadership. She’s naturally fallen into the role of
Experience
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Recogizer
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Germany
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IT Services and IT Consulting
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1 - 100 Employee
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Head of Communications
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May 2021 - Present
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Senior Marketing Manager
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Jan 2017 - Apr 2021
Recogizer is a GreenTech company saving energy and cutting CO2 emissions in commercial real estate. We think acting climate-friendly doesn’t mean extra effort - in fact, AI does the work for you! That’s why we developed a self-learning HVAC control, that reduces operational costs as well as benefits the climate. For a smarter, cleaner and greener future.
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Sabbatical
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Apr 2016 - Dec 2016
- Work and Travel: Israel, South-East Asia, Europe - Professional Training as a Online Marketing Manager - Personal Development in Art - Work and Travel: Israel, South-East Asia, Europe - Professional Training as a Online Marketing Manager - Personal Development in Art
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SMART Technologies
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IT Services and IT Consulting
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700 & Above Employee
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Social Media Manager
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Apr 2013 - Mar 2016
- Social Media Strategy and Campaigns - Community Management for SMART's Global Facebook, Twitter, LinkedIN, G+ Communities- Corporate Blogging- Influencer Relationships- Leader of a Successful SEO program for www.smartkapp.com- Communication Strategies - Guidance of Community Managers- Social Advertising- Editorial Planning- Working with External Agencies- Webanalytics to Measure Success and Regular Reporting- Provide Internal Social Media Training and Consulting Show less
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Marketing Specialist
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May 2011 - Mar 2013
- International Social Media Strategy and Implementation for Europe/Middle East/Africa (EMEA)- Community Management - Guidance of Community Managers- Development of Training Tutorials and Product Trailers
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Instructional Resource Developer
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Jan 2009 - Apr 2011
- Initiated and Implemented a Video Training Program for SMART- Built a Podcast on iTunes and YouTube- Production of professional Videotutorials and Clips including Screenplay, Storyboard, Text, Audio, Video, Editing- Creating of Video Case Studies- Developing Interactive Content for SMART Board and Distribution on a Teacher Platform
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Education
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Hochschule Anhalt
Dipl. oec. troph (FH), Nutrition Sciences -
OfG / Online-Schule für Gestaltung
Graphic Designer (OfG), Graphic Design -
Social Media Akademie / webculture GmbH
Online Marketing Manager