Casey Dennehy
SVP, Brand Partnerships at Music Audience Exchange - MAX- Claim this Profile
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Bio
Experience
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MAX.Live
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United States
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Advertising Services
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1 - 100 Employee
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SVP, Brand Partnerships
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Oct 2016 - Present
Music Audience Exchange (MAX) is a technology company that helps consumer brands and music artists form mutually beneficial partnerships to drive measurable results. Whether you're looking to reach a broad or niche audience, with nationally recognized or up-and-coming artists, we've got you covered. Our platform uses extensive data to build brand-artist partnerships of all shapes and sizes that drive measurable results and make your job less complicated. Music Audience Exchange (MAX) is a technology company that helps consumer brands and music artists form mutually beneficial partnerships to drive measurable results. Whether you're looking to reach a broad or niche audience, with nationally recognized or up-and-coming artists, we've got you covered. Our platform uses extensive data to build brand-artist partnerships of all shapes and sizes that drive measurable results and make your job less complicated.
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theAmplify, Now Part of Collectively
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United States
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Advertising Services
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Director of Client Partnerships
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Nov 2015 - Oct 2016
theAmplify is a a data-driven advertising technology company that develops scalable visual storytelling experiences for the world’s most innovative brands using social media's biggest influencers on Instagram, Snapchat, Twitter, Facebook and Periscope.Our expertise is data centric and ROI focused. We provide clients custom solutions centered around humanizing the advertising experience to reach consumers intimately.Through our proprietary platform, we provide systems of control and give brands the opportunity to work with influencers at scale, without the fear of misrepresentation. Our advanced demographic and psychographic targeting solution, SharedRank™, offers transparency into audience data. It ensures the best influencers are selected to produce the most efficient campaign. These influencers will not only reach, but have a stronger impact on your specific audience.By creating massive scale campaigns called “Brand Stories,” we inspire audiences to engage with captivating imagery developed by the world’s leading content creators.
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Access Media
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United States
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Advertising Services
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1 - 100 Employee
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Director, West Coast Partnerships
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2012 - Oct 2015
Director of partnerships for WhoSay WhoSay brings the tweets, Instagrams, and FB posts of over 1,600 A-list and emerging celebrities all together, and frames their first-person story-telling with original, premium editorial. Aimed at the "superfan," WhoSay has built an O&O audience of 8 million, and a Fan Graph of 90 million, captured from the 1.2 billion social followers of the talent. All of these consumers have actively engaged with their favorite celebrities on WhoSay, which results in CTR's of up to 10% for targeted campaigns. After building the talent network (who use WhoSay as their main social syndication tool) for the last three years, WhoSay is now creating native ad opportunities and celebrity-driven promotions for brands. Celebs who work directly with WhoSay to connect with their best fans include Tom Hanks, Gwenyth Paltrow, Sofia Vergara, Eva Longoria and Kevin Spacey.
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Verve Group
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United States
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Advertising Services
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200 - 300 Employee
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Regional Director, Western Sales
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Mar 2012 - Sep 2012
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Mobile Solutions Manager
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2010 - Mar 2012
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Billboard
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United States
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Book and Periodical Publishing
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200 - 300 Employee
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Western Sales Director
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Apr 2009 - Nov 2010
Digital Sales for the west coast. Digital Sales for the west coast.
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Access Media
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United States
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Advertising Services
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1 - 100 Employee
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Sales Representative
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Jun 2007 - Apr 2009
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Omnicom Media Group UK
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United Kingdom
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Advertising Services
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700 & Above Employee
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Senior Strategist
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2004 - 2007
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Education
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Loyola Marymount University