Experience

Brickell Travel Management

• United States
• Travel Arrangements
• 1 - 100 Employee

• Global Marketing Manager

  • Sep 2018 - Jan 2023

  Miami/Fort Lauderdale Area • Provide digital marketing strategy direction and support to USA, Colombia, Mexico, Brazil, Argentina, Chile, Peru & UK by tailoring and coordinating marketing plan and initiatives to regional needs • Establish Corporate division marketing objectives while developing & implementing new marketing strategy across MICE & Leisure divisions • Develop, execute and monitor marketing plans accross all digital platforms increasing by 35% leads generation. • Work cross-functionally to… Show more • Provide digital marketing strategy direction and support to USA, Colombia, Mexico, Brazil, Argentina, Chile, Peru & UK by tailoring and coordinating marketing plan and initiatives to regional needs • Establish Corporate division marketing objectives while developing & implementing new marketing strategy across MICE & Leisure divisions • Develop, execute and monitor marketing plans accross all digital platforms increasing by 35% leads generation. • Work cross-functionally to translate complex data into shareable and accessible content for digital audiences • Responsible for workflow, conceptual and creative strategy to ensure successful outcomes across multiple markets • Evaluate marketing proposals and collaborate with division heads across markets to develop new marketing initiatives and maintain brand objectives • Create and successfully execute marketing plans, digital initiatives, events and conferences • Create and develop co-marketing collaborations with High-end, 5 Star and Collection Boutique Hotels around the world. • Conduct competitive research – regarding social activity, websites, mobile initiatives, etc. – for continual growth within the industry

• Digital Marketing Manager

  • Mar 2017 - Sep 2018

  Miami, Florida • Build on existing SEO and anchor text for all content as directed •Build, Monitor and optimize a PPC and social media paid ads campaigns achieving a conversion rate 40% higher than the industry's rate. • Ensure brand standards across all platforms • Identify opportunities to promote growth digitally • Assist in creatively developing and executing social and mobile media marketing concepts, including community-building efforts, and promotions for maximum impact, engagement and… Show more • Build on existing SEO and anchor text for all content as directed •Build, Monitor and optimize a PPC and social media paid ads campaigns achieving a conversion rate 40% higher than the industry's rate. • Ensure brand standards across all platforms • Identify opportunities to promote growth digitally • Assist in creatively developing and executing social and mobile media marketing concepts, including community-building efforts, and promotions for maximum impact, engagement and results • Develop and maintain blog including content and management of editorial calendar • Assist in establishing new and maintaining existing social and mobile media relationships by proactively engaging in discussions surrounding content, services and brand • Collaborate to update and maintain website content and images across all platforms with consistency and creativity • Present ideas, build consensus and gain support for new initiatives to achieve marketing and strategic goals. • Represent brand at sales and marketing events, establish relationships with influencers and media contacts



NETGEAR

• United States
• Computer Networking Products
• 700 & Above Employee

• Business Development Representative

  • Aug 2016 - Feb 2017

  Miami, Florida Forecast new industry Trends to develop the company’s short, mid and long term strategies Design and implement Marketing strategies to meet the company’s goals Digital Marketing Management :SEO, Google Adwords, SMO... Represent the company in conferences, meetings, and industry events Generate new business and long-term account opportunities Manage Social Media (Create and Post Content, 70% Increase in Engagement) Present new products and services and improve… Show more Forecast new industry Trends to develop the company’s short, mid and long term strategies Design and implement Marketing strategies to meet the company’s goals Digital Marketing Management :SEO, Google Adwords, SMO... Represent the company in conferences, meetings, and industry events Generate new business and long-term account opportunities Manage Social Media (Create and Post Content, 70% Increase in Engagement) Present new products and services and improve relationships with existing clients Work with technical staff and other internal colleagues to meet customer needs Show less



MVP SHANGHAI

• China
• Events Services
• 1 - 100 Employee

• Business Developer

  • Sep 2015 - Dec 2015

  Shanghai City, China Bring in new business opportunities Prospect partnerships with new clubs and hospitality organizations (cold emails , cold calls…) Manage client relationships (CRM software: Oracle Marketing cloud) Develop, schedule and post content for multiple social media channels (Facebook, Istgrm and Twitter) Work with the events and sales teams on day to day business activities Assist the creation of flyers and other promotional materials



SO Events

• United States
• Events Services
• 1 - 100 Employee

• Sales Executive

  • May 2015 - Aug 2015

  Monaco Prospect, network and create a chain of connections to gain knowledge of potential clients Promote the services provided by the company Manage and assist the sales process from the prospection to the deal closing Streamline the sales process through the company’s CRM pipeline Salescloud ( salesforce.com) Develop business with clients Provide administrative support at the organization of the Monaco F1 Grand Prix



MAISON BLANCHE GROUP ( Real Estate Development )

• Business Developer

  • Apr 2015 - May 2015

  Région de Nice, France Implement new business strategies to the group’s Hotel ( MAISON BLANCHE RESIDENCE HOTEL) Enhance the Hotel occupancy rate by 50% from April to December 2015 Develop the Customers portfolio (Cold calls, cold emails, and email blast) Manage the Group’s CRM software PODIO (Citrix) Provide Logistic and strategic support to luxury real estate projects on the French Riviera Launch of an advertising campaign at the national level (brochures, press releases) Work with the projects… Show more Implement new business strategies to the group’s Hotel ( MAISON BLANCHE RESIDENCE HOTEL) Enhance the Hotel occupancy rate by 50% from April to December 2015 Develop the Customers portfolio (Cold calls, cold emails, and email blast) Manage the Group’s CRM software PODIO (Citrix) Provide Logistic and strategic support to luxury real estate projects on the French Riviera Launch of an advertising campaign at the national level (brochures, press releases) Work with the projects management team on the opening of a group’s subsidiary in Lisbon, Portugal Develop the group presence on social medias (Facebook, twitter, foursquare) Represent the group at different Events/Real estate/Tourism fairs in the French Riviera Show less



Marsa Maroc

• Morocco
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Business Development Intern

  • Jul 2014 - Aug 2014

  Casablanca,Maroc Develop the company’s business ( Implement a new logistic platform ) Analyze market information ( benchmark , KPIs…) Manage and develop relationship with clients ( MAERSK,SAN JOSE LOPEZ...) Prospect and bring in new business opportunities for the company



The Ritz-Carlton Hotel Company, L.L.C.

• United States
• Hospitality
• 700 & Above Employee

• Sales and Events Department

  • May 2013 - Jun 2013

  Santiago, Chili Identify and manage clients requests Promote the different events and conferences ( social media and specialized press ) Assist the banquets organization of Conferences and events Provide administrative support to the « Meeting and Special Events »department(Rapport, procedures…) Promote the hotel’s services and capabilities among potential customers



Sofitel

• France
• Hospitality
• 700 & Above Employee

• Assistant purchasing manager

  • Jan 2012 - Mar 2012

  Rabat Identify all the hotel’s departments’ daily needs Establish a direct contact with suppliers (Orders and negotiation) Realize inventories Compare Suppliers costs and efficiency analysis