Experience

Capital Laser & Skin Care

• United States
• Medical Practices
• 1 - 100 Employee

• Marketing Coordinator, Patient Engagement

  • Oct 2021 - Present

  Capital Laser & Skin Care is home to board certified dermatologists, Dr. Elizabeth Tanzi, Dr. Geeta Shah and Dr. Tania Peters. They are a full service, state-of-the-art center for dermatologic laser surgery and aesthetic dermatology. Located just blocks away from busy Washington D.C., they understand how difficult it can be to find time for yourself. As a Marketing Coordinator I focused my efforts on patient engagement. I collaborate with cross-functional marketing teams to help oversee and execute marketing activities including logistics, planning, scheduling, and more. While serving as a marketing professional, my role allows me to serve as a project management thought leader. These efforts allow me to prioritize and proactively manage scheduling for all marketing projects in the request pipeline, coordinating the workflow of campaign deliverables, including go-to-market dates while keeping stakeholders informed. Outside of these duties, I ensure that marketing and patient communication projects are delivered with on-time deployment, including setting schedules and deadlines, coordinating resources, and monitoring and reporting project status. To better streamline patient service and communications I establish and optimize processes, workflows, technology, and other operating requirements for the team from inception to finalization. Accomplishments Include: - Led keeping patients informed on new clinic product launches, special promotions, and store offerings; oversees in-clinic, digital, and social marketing efforts including, email strategy, ongoing social optimizations, and testing of creative/design across campaigns. - Directed the brand’s social media positioning across 4+ media channels from end to end, including content creation, digital engagement, and visual content; promoted to own and manage the content creation lifecycle across the brand’s Instagram to reach 2.9K+ followers.



Savor PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern, Marketing & Organic Engagement

  • Sep 2021 - Dec 2021

  Specializing in food, hospitality, restaurants and lifestyle brands, Savor PR is a full-service, woman-owned and operated public relations agency based in Washington, D.C. Combining local industry knowledge with deep national relationships, Savor has experience working with both national brands and local businesses. In this role, I coordinated logistics for marketing events and other marketing efforts that would help generate leads and increase brand awareness. A portion of this role required me to adhere to established event timelines, track event budgets, and clearly communicate event plans. Efforts that were possible as I developed new workflows to streamline the initiation and implementation of advertising campaigns. On the project management and research side of my operations, I developed a deep understanding of the brands customers and their pain points to better strengthen marketing, event planning, and communication efforts. It could be best said that throughout my tenure I owned the public relations lifecycle as a seasonal marketing associate to help oversee event coordination, press material, and manage vendor lists to strengthen brand communications. Moreover, I helped develop the brand’s communication outline and used Q3/Q4 Y’2021. Accomplishments Include: - Researched digital marketing best practices to translate them into the brand’s marketing outline; designed and implemented the usage of a monthly newsletter concept to inform 10+ diverse media outlets of specials, deals, and events that drove brand visibility by +30%. - Identified communication needs and gaps to establish new marketing frameworks that would enhance public relations across digital mediums; directed to lead marketing efforts for 8+ briefs for diamond clients that were to give interviews on the brand’s podcast.



Massage Envy

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Guest Communications Associate, In-Store Marketing

  • Aug 2021 - Oct 2021

  Massage Envy is a nationwide wellness franchise providing massage, stretch, and skin care services. The brand is built upon the belief that regular massage, stretch, and facials are integral components of whole-body wellness and keep your body working. As a Guest Communications Associate I oversaw guest service operations to ensure optimal workings in owning daily community management. To make these matters come to fruition, I helped manage content calendars, content publication and asset management. On the creative side, I ideated new ways to support social moments and campaigns in addition to always on content that fills the content calendar. Outside of the guest operational efforts, I operated as a lead marketing manager overseeing project communications from inception to finalization, including, but not restricted to scheduling, coordinating vendor relations, managing service needs, and translating communication discrepancies to management. On the cross-functional marketing side of my role, I partnered with marketing team to oversee development and execution of collaborations and marketing opportunities for the brand as they relate to the guest service outcomes. These marketing efforts allowed me closely monitor and share competitive trends, share new ideas and test opportunities with marketing associates to spearhead our guest service and communication efforts. Accomplishments Include: - Appointed to serve as the primary client relationship manager for internal partners and client needs; managed client communication expectations for 40+ clients, created project estimates, and analyze project status and results to key stakeholders across the enterprise. - Examined existing marketing, event, and communication strategies to serve as a blueprint for new digital strategies that would enhance the client satisfaction lifecycle; suggested the pushing out of guest service satisfaction surveys, an effort that drove satisfaction by +9%.


Smoothie King (SKFI)
• United States
• Restaurants
• 700 & Above Employee
• Operations Lead, Project Operations

  • Sep 2018 - Jun 2020