Product Owner

• Feb 2023 - Present

Product Owner

• Dec 2021 - Jun 2022

Define present and future of Muncher's technological and digital products, taking into account the needs of business and users and injecting innovation processes. • Create the Strategic Roadmap. • Maximize the delivered value of each product. • Participate in the definition of the products. • Know the business and have the ability to decide the priority of each product. • Lead the Planning and Review of each product. • Define the sprint Goal. • Create, plan, prioritize and follow up the product backlog. Show less

Brand & Communications Professional

• Apr 2020 - Aug 2021

• Ensure compliance with corporate brand, communications and public relations guidelines • Lead the brand, communications and PR strategy • Manage the different communication campaigns and supervise the work developed by the different creativity, digital and PR agencies. • Analyze the target market and trends in the sector and define new communication strategies. Relevant projects: Lead the development of the company's digital strategy and branding campaign • Ensure compliance with corporate brand, communications and public relations guidelines • Lead the brand, communications and PR strategy • Manage the different communication campaigns and supervise the work developed by the different creativity, digital and PR agencies. • Analyze the target market and trends in the sector and define new communication strategies. Relevant projects: Lead the development of the company's digital strategy and branding campaign

Senior Account Executive

• May 2017 - Apr 2020

• Manage communication and relations with clients and support the brand strategies and guidelines established by them. • Lead the management and production of advertising campaigns, equipment and resources assigned for the different communication strategies. • Strategic analysis of the market and trends in the sector to give added value to the client Relevant projects: - Manage campaigns at a regional level (South America) directly with regional clients (Peru, Ecuador, Argentina, Uruguay). - Be the principal executive of a telecommunications industry leader with the largest budget in the entire agency. Show less

Publicist

• Feb 2016 - Jul 2016

Investigate, analyze and develop strategic approaches according to the objectives of each of the clients / brands. Investigate, analyze and develop strategic approaches according to the objectives of each of the clients / brands.

Marketing and Advertising Coordinator

• Jan 2015 - Oct 2015

• Manage, coordinate and supervise all the advertising and marketing processes of the holding (Holiday Inn Express, Courtyard by Marriot, The Artisan, among others) • Present monthly results and management reports to senior management Relevant projects: Lead the development of the communication strategy of the hotel operator and the hotels in the group. • Manage, coordinate and supervise all the advertising and marketing processes of the holding (Holiday Inn Express, Courtyard by Marriot, The Artisan, among others) • Present monthly results and management reports to senior management Relevant projects: Lead the development of the communication strategy of the hotel operator and the hotels in the group.

Publicista ejecutiva de cuentas Senior

• 2014 - 2014

Desarrollar investigaciones, diagnósticos y planteamientos estratégicos; así como administrar las cuentas, coordinar y regular los procesos de las diferentes áreas de la agencia. Clientes: - El Espectador - Campaña BIBO - Shock - Premios Shock Tigo - Fundación Colombiana de Leucemia y Linfoma - Agencia de viajes Turen Travels - Temporada del Arte - Universidad Central - Foncentral Desarrollar investigaciones, diagnósticos y planteamientos estratégicos; así como administrar las cuentas, coordinar y regular los procesos de las diferentes áreas de la agencia. Clientes: - El Espectador - Campaña BIBO - Shock - Premios Shock Tigo - Fundación Colombiana de Leucemia y Linfoma - Agencia de viajes Turen Travels - Temporada del Arte - Universidad Central - Foncentral