Experience

ГК "Фармаимпекс"

• Russian Federation
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• E-commerce director

  • Nov 2019 - Present



L’OCCITANE Group

• Personal Care Product Manufacturing
• 700 & Above Employee

• e-commerce director

  • Jul 2018 - Feb 2019



VF Corporation

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• E-commerce manager

  • Aug 2014 - Jul 2018

  Developed strategy to deliver financial plans to HQ (sales, margin, contribution, inventory turns).Frame and map opportunities based on benchmark & current trends to maximize sales.Analysed sales and productivity of items and categories to communicate results and to create action plans.Translating the merchandise process and marketing calendar to the e-shops.Utilizing analytical tools to track user behaviour on websites and web stores, and to track online marketing initiatives with an eye toward revenue impact and cost-effectiveness.Collaborated with other departments on the integration of marketing, online, sales and advertising to develop multi-channel strategies and increase brand/product awareness.Developed and implement activities to drive qualified traffic to VF product pages in on-line stores through search engine affiliate program management, shopping portals and other online programs.Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.Daily/weekly collaboration with international team in HQ (Europe/US) to maintenance of the projects.



OOO eSolutions

• Russian Federation
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Senior Project Manager @ eTraction (a member of the Otto Group)

  • Oct 2012 - Jul 2014

  Group head, project management, e-commerce division of the Otto Group (eTraction, www.etraction.ru)Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions.Team management.IT-integration between e-shops and ERP systems;Developed b2b relationships.Ensure SEM, SEO strategies, email marketing & affiliate activation are inline with brand guidelines.Launched 1 internal project.Launched 6 external projects.



Sanoma Independent Media

• Project manager

  • Apr 2011 - Jun 2012

  Dedicated project on the website www.vedomosti.ru built-in online-shop with digital products (tailor made researches and business plans).Strategic consulting, including business plan & sales strategy development of the project.Utilize analytical tools to track user behaviour on website and project.Provided SEM, SEO strategies & email marketing are inline with guidelines of newspaper. Supported item verification process as it relates to the product on site – correct imagery, technologies, copy, etc. Managed third party agencies to maximize sales.Tracked eCommerce P&L and drives responsible back-office functions for better efficiency.



Media Syndicate

• Media Production
• 1 - 100 Employee

• Marketing Analyst

  • Oct 2009 - Apr 2011

  Created technical specifications and control the process of website development.Launched corporate websites. Local and national markets research.Recommendations and develop activities to increase sales.Made reports and presentations with analysis of advertising markets to achieve sales goals.



Russian Media Group

• marketing manager

  • Feb 2005 - Oct 2009

  Created technical specification and control the process of website development.Launched corporate website. Local and national markets research.Created recommendations and develop activities to increase sales.Made reports and presentations with analysis of advertising markets to achieve sales goals. Analyze of competitor's marketing and PR activities.Made sales trainings for sales department in regions of Russia.Support and consulting of regional offices – broadcasters.