Experience

MAY

• Russian Federation
• Technology, Information and Internet
• 200 - 300 Employee

• Brand manager

  • Mar 2020 - Present



Campari Group

• Italy
• Beverage Manufacturing
• 700 & Above Employee

• Brand Manager

  • Oct 2018 - 2019

  Brand strategy: • Development and execution of brand-plans (under supervision of SBM) • Participation in development of local campaigns / customization of global materials • Collaboration with Sales, Trade Marketing, Research and other departments in order to insure proper business case and launch execution Brand promotion: • Close cooperation with external marketing agencies in regards to BTL activities, creative/design developments, POSM/digital communication Reporting: • Business reviews, tracking and analyzing brand performance (pricing, distribution, category performance, competitive activities) • Brand budget management & tracking • Reporting and maintaining effective communication with brand owner Show less



BELUGA GROUP

• Russian Federation
• Beverage Manufacturing
• 100 - 200 Employee

• Младший менеджер по развитию бренда

  • Feb 2016 - Oct 2018

  Brand strategy: • Participation in the development of brand positioning on new export markets • Participation in the development and execution of brand-plans • Cooperation with foreign counterparts - activities planning and control • Work with the media, advertising agencies and press • Carrying out tastings in points of sale and other events PoS materials: • Interaction with suppliers and designers - quality and design control (on- and off-trade), compliance with the stated requirements • Customization of existing POSM for export markets • Distribution control NPD: • New SKUs launching • Participation in development of limited editions • Coordination of labels and boxes negotiation (within 5 plants) Reporting and workflow: • Preparation of analytical reports • Creation of product presentations • Coordination of agreements, invoices, internal documents negotiation Show less



GfK - An NIQ Company

• Germany
• IT Services and IT Consulting
• 700 & Above Employee

• Research Assistant

  • Aug 2015 - Feb 2016