Sydney Pugh
Senior Digital Marketing Manager at Natural Retreats- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Proficient Spanish -
Topline Score
Bio
Libby Ellis
Sydney is the whole package when it comes to digital marketing. She is incredibly kind and hard-working and constantly looking for ways to improve and innovate in her areas of expertise. Over the 2 years that I've worked with her, she's always been meticulous and detailed, and the content she produces is always top-notch. She always takes the time to do thorough analysis and market research and makes sure to keep herself up to date on all the latest trends. Whenever there has been a gap that needs filling in our team she always volunteers to jump in and help and if a correct process or program doesn't exist, she'll create it. She's an absolute dream to work with and I can't recommend her enough.
Jackie Algas-Sasaki
I worked alongside Sydney as managers and I always greatly appreciated her collaboration and insight. As a social media expert who keeps up to date with the constantly changing trends, I can rely on her for assistance in troubleshooting and bringing fresh ideas to the table. She is timely, inquisitive, and analytical. In addition to her professional assets, Sydney is a pleasure to work with and a strong team player for any team.
Libby Ellis
Sydney is the whole package when it comes to digital marketing. She is incredibly kind and hard-working and constantly looking for ways to improve and innovate in her areas of expertise. Over the 2 years that I've worked with her, she's always been meticulous and detailed, and the content she produces is always top-notch. She always takes the time to do thorough analysis and market research and makes sure to keep herself up to date on all the latest trends. Whenever there has been a gap that needs filling in our team she always volunteers to jump in and help and if a correct process or program doesn't exist, she'll create it. She's an absolute dream to work with and I can't recommend her enough.
Jackie Algas-Sasaki
I worked alongside Sydney as managers and I always greatly appreciated her collaboration and insight. As a social media expert who keeps up to date with the constantly changing trends, I can rely on her for assistance in troubleshooting and bringing fresh ideas to the table. She is timely, inquisitive, and analytical. In addition to her professional assets, Sydney is a pleasure to work with and a strong team player for any team.
Libby Ellis
Sydney is the whole package when it comes to digital marketing. She is incredibly kind and hard-working and constantly looking for ways to improve and innovate in her areas of expertise. Over the 2 years that I've worked with her, she's always been meticulous and detailed, and the content she produces is always top-notch. She always takes the time to do thorough analysis and market research and makes sure to keep herself up to date on all the latest trends. Whenever there has been a gap that needs filling in our team she always volunteers to jump in and help and if a correct process or program doesn't exist, she'll create it. She's an absolute dream to work with and I can't recommend her enough.
Jackie Algas-Sasaki
I worked alongside Sydney as managers and I always greatly appreciated her collaboration and insight. As a social media expert who keeps up to date with the constantly changing trends, I can rely on her for assistance in troubleshooting and bringing fresh ideas to the table. She is timely, inquisitive, and analytical. In addition to her professional assets, Sydney is a pleasure to work with and a strong team player for any team.
Libby Ellis
Sydney is the whole package when it comes to digital marketing. She is incredibly kind and hard-working and constantly looking for ways to improve and innovate in her areas of expertise. Over the 2 years that I've worked with her, she's always been meticulous and detailed, and the content she produces is always top-notch. She always takes the time to do thorough analysis and market research and makes sure to keep herself up to date on all the latest trends. Whenever there has been a gap that needs filling in our team she always volunteers to jump in and help and if a correct process or program doesn't exist, she'll create it. She's an absolute dream to work with and I can't recommend her enough.
Jackie Algas-Sasaki
I worked alongside Sydney as managers and I always greatly appreciated her collaboration and insight. As a social media expert who keeps up to date with the constantly changing trends, I can rely on her for assistance in troubleshooting and bringing fresh ideas to the table. She is timely, inquisitive, and analytical. In addition to her professional assets, Sydney is a pleasure to work with and a strong team player for any team.
Credentials
-
Moz Academy SEO Bootcamp
MozMay, 2020- Nov, 2024 -
HTML Fundamentals
SoloLearnDec, 2016- Nov, 2024 -
Facebook Certified Digital Marketing Associate
FacebookFeb, 2021- Nov, 2024 -
Google Analytics
GoogleAug, 2019- Nov, 2024 -
Google Ads Display
GoogleNov, 2020- Nov, 2024 -
Social Media Marketing Certified
HubSpotApr, 2019- Nov, 2024 -
E-mail Marketing Certification
HubSpotOct, 2017- Nov, 2024
Experience
-
Natural Retreats
-
United States
-
Travel Arrangements
-
100 - 200 Employee
-
Senior Digital Marketing Manager
-
Apr 2022 - Present
• Lead the digital team as the direct report for the social media managers• Work with SVP and VP to establish effective growth campaigns for email and social marketing • Implement paid social media strategy from ad conception to metric analysis• Assist in the creation of marcom campaigns from conception to execution• Manage all aspects of Natural Retreats’ email efforts from automations, maintaining and improving list health and audience growth, to consumer-facing email, to ad hoc campaigns• Oversee all billing and coding for social accounts• Partner with Content Specialist to manage the Editorial Committee team Show less
-
-
Digital Marketing Manager
-
Nov 2020 - Sep 2022
• Implement paid social media strategy from ad conception to metric analysis• Spearheadeded the Editorial Committee to enhance copywriting efforts• Work with the regional managers to develop strategies and create ads to supplement business goals
-
-
-
Self-Employed
-
Los Angeles, CA
-
Freelance Digital Content & Social Media Manager
-
May 2016 - Present
• Create SEO-driven content • Manage influencer collaborations and opportunities • Write for a variety of verticals including travel, beauty, fashion, lifestyle, and tech • Articles have been published on The Everygirl, AwesomenessTV, The LA Girl, Blue Biscuit Digital, and Ezra Productions • Created and designed travel blog Home and A Broad to encourage anyone to travel regardless of martial status, salary, or experience • Write travel pieces based on my experiences • Work with contributors to expand our global reach • Partner with travel and adventure brands • Clients include: Cricut, CorneaCare, PavestonePlus, Social Unity Media Agency Show less
-
-
-
Social Unity Media
-
Spain
-
Online Media
-
1 - 100 Employee
-
Social Media Specialist
-
Jul 2019 - Feb 2021
• Orchestrated social media campaigns to drive increases in engagement, sales, and website traffic • Created personalized social media strategies • Utilized tools such as Wordpress, Hootsuite, Buffer, Canva, and Photoshop to design content • Orchestrated social media campaigns to drive increases in engagement, sales, and website traffic • Created personalized social media strategies • Utilized tools such as Wordpress, Hootsuite, Buffer, Canva, and Photoshop to design content
-
-
-
sbe Lifestyle Hospitality
-
United States
-
Hospitality
-
400 - 500 Employee
-
Digital Content Manager
-
Jan 2018 - Nov 2020
• Managed social media presence for Mondrian LA hotel and Skybar • Coordinated influencer and blogger opportunities • Worked with the revenue team to create and post impactful packages to drive room sales • Wrote blog posts and copy as needed • Monitored and update Mondrian LA's website • Created, sent, and analyzed e-mail marketing efforts • Designed creative pieces for marketing campaigns • Managed social media presence for Mondrian LA hotel and Skybar • Coordinated influencer and blogger opportunities • Worked with the revenue team to create and post impactful packages to drive room sales • Wrote blog posts and copy as needed • Monitored and update Mondrian LA's website • Created, sent, and analyzed e-mail marketing efforts • Designed creative pieces for marketing campaigns
-
-
-
-
Content Manager
-
Sep 2018 - Mar 2019
• Planned and scheduled all social posts for Instagram, Facebook, and Twitter• Curated content and wrote e-mails for The LA Girl Society and Spark Society• Wrote blog posts for thelagirl.com and thesparksociety.org• Created monthly editorial and captions calendar for program members
-
-
Senior Writer
-
Jan 2018 - Sep 2018
• Managed the editorial calendar• Covered local events
-
-
Writer
-
Jul 2017 - Jan 2018
• Pitched content ideas weekly• Wrote serialized content, listicles, and long-form articles
-
-
-
GOBankingRates
-
United States
-
Technology, Information and Internet
-
100 - 200 Employee
-
Editorial Associate
-
Feb 2017 - Aug 2017
• Published day-of news and events articles to GoBankingRates.com • Provided editorial support to Content team • Audited and maintained the editorial calendar • Managed the GOBanking Rates' homepage carousel • Published day-of news and events articles to GoBankingRates.com • Provided editorial support to Content team • Audited and maintained the editorial calendar • Managed the GOBanking Rates' homepage carousel
-
-
-
Glitter Crafting
-
Retail Art Supplies
-
Editorial Marketing Manager
-
May 2015 - Jan 2017
• Launched and maintain all social media accounts • Developed initial social media plan • Designed all marketing materials for Glitter Crafting brand • Interacted with potential clients through social media and email • Studied social media trends to improve website traffic and interaction. • Launched and maintain all social media accounts • Developed initial social media plan • Designed all marketing materials for Glitter Crafting brand • Interacted with potential clients through social media and email • Studied social media trends to improve website traffic and interaction.
-
-
-
Travel with the Magic Inc
-
Travel Arrangements
-
1 - 100 Employee
-
Destination Specialist
-
May 2014 - May 2015
• Created personalized travel itineraries for clients • Cultivated and managed a social media following • Provided discount monitoring to ensure clients are receiving the best possible value • Graduated from the Disney College of Knowledge • Created personalized travel itineraries for clients • Cultivated and managed a social media following • Provided discount monitoring to ensure clients are receiving the best possible value • Graduated from the Disney College of Knowledge
-
-
Education
-
2009 - 2013
James Madison University
Bachelor's degree, Media Arts and Design; Theatre
Community
