UX/UI Designer

• Aug 2022 - Present

UX/UI Designer - Contractor

• Jan 2022 - Present

• Conducting user research, including contextual inquiry, surveys and interviews to understand users' needs and behaviours. • Collecting data insights and developing user archetypes, empathy map and user journey map to guide design decisions. • Facilitating ideation workshops and leading guerrilla tests with low-fi wireframes. • Executing hi-fidelity website redesign and mentoring page design using Figma software. • Conducting user research, including contextual inquiry, surveys and interviews to understand users' needs and behaviours. • Collecting data insights and developing user archetypes, empathy map and user journey map to guide design decisions. • Facilitating ideation workshops and leading guerrilla tests with low-fi wireframes. • Executing hi-fidelity website redesign and mentoring page design using Figma software.

UX/UI Designer

• Nov 2021 - Dec 2021

• Conducting efforts that drove the following enhancements: - Users spent 94% less time understanding the business value proposition. - Reduction in 27% of the homepage content length. - Information architecture concepts applied, increasing website learnability, scanability and content clarity. • Spearheaded sessions to analyse data and evaluate the website to identify problems and determine which areas need improvement. • Carried out user research, from user recruitment to usability tests. • Defined testing parameters facilitated tests and reported results. A chauffeured limousine services company delivering comprehensive end-to-end ground transport solutions Australia-wide Show less

General Assembly UX Design Immersive Student

• Sep 2021 - Dec 2021

• Implementing user research tactics to gain a deeper understanding of what users need and want. • Understandably organising information on a given website or app. • Designing a digital product that behaves intuitively and brings joy and function to users • Ability to communicate ideas through paper sketches, wireframes, prototypes, and presentations. • Utilising visual communication and apply design concepts to create aesthetically pleasant interfaces. • Collaborate with the design team to develop a project from start to finish. Projects included: Vita | A plant-based community • Developing research plan including survey and user interviews, competitive/comparative analysis and market research • Pitching and implementing secondary research on scientific papers to support and supplement design choices • Prioritising features using the Impact–effort matrix • Developing a solution to engage early adopters of the digital platform by creating daily and weekly individual challenges to reach a bigger team’s goal, promoting action repetition and a sense of accountability to build up consistent habits. Vita is a not-for-profit business currently offering face-to-face personalised health and nutrition programs for individuals. Show less

Founder | Operational Manager

• 2020 - 2021

• Conceptualising, researching, and building products to meet customer needs and maximise profits. • Connecting with local suppliers and other stakeholders to guarantee better prices and consistent service. • Developing social media content strategy for the designated target audience, leading to an increase in the customer base of 147% in 8 months. • Monitoring and actively receiving order requests from clients while collecting feedback and testimonials in order to improve and iterate menu items and other aspects of the service. Show less

Operational Supervisor

• 2018 - 2020

• Researching and applying strategies to attract clients according to market and consumer trends. • Encouraging customers' feedback and using feedback to implement positive changes within the business. • Effectively managing conflicts and rapidly solving complex customer, stakeholder, and staff problems. • Anticipating problems by optimising operational processes that directly impact the customer experience. • Researching and applying strategies to attract clients according to market and consumer trends. • Encouraging customers' feedback and using feedback to implement positive changes within the business. • Effectively managing conflicts and rapidly solving complex customer, stakeholder, and staff problems. • Anticipating problems by optimising operational processes that directly impact the customer experience.

Operational Assistant Manager

• 2014 - 2017

• Boosting customer experience by fielding questions, resolving complaints, and applying directed strategies for the target audience. • Interviewing, hiring and training more than 10 staff members, increasing the employee retention rate by 20% over two years. • Providing excellent customer service promptly and courteously by active listening and empathising with customers. • Anticipating problems by optimising operational processes that could directly impact the customer experience. • Boosting customer experience by fielding questions, resolving complaints, and applying directed strategies for the target audience. • Interviewing, hiring and training more than 10 staff members, increasing the employee retention rate by 20% over two years. • Providing excellent customer service promptly and courteously by active listening and empathising with customers. • Anticipating problems by optimising operational processes that could directly impact the customer experience.

B2B Relationship Marketing Assistant

• Jan 2012 - Jan 2014

• Monitored and managed the remote customer channel for loyalty programs B2B • Promoted workshops with users to have the autonomy to make choices and decisions according to their needs and loyalty points. • Regularly reported issues and user complaints to the manager and IT team to improve the user experience and decrease complaints caused by system bugs. • Monitored and managed the remote customer channel for loyalty programs B2B • Promoted workshops with users to have the autonomy to make choices and decisions according to their needs and loyalty points. • Regularly reported issues and user complaints to the manager and IT team to improve the user experience and decrease complaints caused by system bugs.