Experience

Hyundai Card•Hyundai Capital•Hyundai Commercial

• Senior Manager / Digita Marketing

  • Dec 2017 - Present

  In charge of Hyundai Card’s digital product (app/web) marketing.- Plan, execute and optimize digital marketing campaigns (SNS, performance marketing, communications) and deliver significant, measurable growth (user acquisition, activation, engagement and retention)- Responsible for developing annual marketing strategy, project based initiatives and target KPIs- Lead consumer acquisiton, increase cross-channel traffics and user engagement (web-to-app /… In charge of Hyundai Card’s digital product (app/web) marketing.- Plan, execute and optimize digital marketing campaigns (SNS, performance marketing, communications) and deliver significant, measurable growth (user acquisition, activation, engagement and retention)- Responsible for developing annual marketing strategy, project based initiatives and target KPIs- Lead consumer acquisiton, increase cross-channel traffics and user engagement (web-to-app / app-to-app)- Lead user behavior data analysis to identify primary target audience and execute engagement strategy Show more Show less



Zikto

• Chief Marketing Officer (CMO)

  • Jun 2016 - Oct 2017

  CMO of an innovative and leading healthcare IT start-up, making a cutting-edge wearable device and a mobile platform that help bring more balance and excitement in users' "Walking" lifestyle.Core Products- Wearable device: ZIKTOWalk (Walking posture & activity coach, launched in Oct 2015)- Mobile App: 더챌린지(A gamified walking challenge platform, launched in Jun 2017) Core Marketing Areas- PR, Digital, BTL, ATL, MediaResponsible for ZIKTO's successful branding… CMO of an innovative and leading healthcare IT start-up, making a cutting-edge wearable device and a mobile platform that help bring more balance and excitement in users' "Walking" lifestyle.Core Products- Wearable device: ZIKTOWalk (Walking posture & activity coach, launched in Oct 2015)- Mobile App: 더챌린지(A gamified walking challenge platform, launched in Jun 2017) Core Marketing Areas- PR, Digital, BTL, ATL, MediaResponsible for ZIKTO's successful branding and digital marketing activities that lead to product sales.- brand strategy, online advertising, PR, digital channel (.COM / e-Commerce) growth & operation, and promotions Show more Show less



Cheil Worldwide

• Digital/Social Media Director - Samsung Electronics

  • Dec 2013 - Jun 2016

• Sr. Digital/Social Media Manager - Samsung Electronics

  • Jan 2013 - Dec 2013

• Sr. Social Media Analyst - Samsung Electronics

  • Oct 2012 - Apr 2013



Deloitte Consulting

• Senior Consultant

  • Jan 2008 - Oct 2012

  Responsible for providing IT consulting services for enterprise scale U.S. Federal government projects.- Deputy Project Manager / functional & technical team leads- New business / client relationship building - Business requirements gathering- Web Content Management system development- Business Intelligence Report development- Data analytics



IBM

• Consultant

  • Jan 2006 - Jan 2008

  Responsible for leading and managing a technical team for Federal Oracle Financials project.- Implementation of Oracle Financial Suite batch automation process- Data collection, mining, migration, conversion- Business intelligence report developmentOracle Financials, CA Autosys



Network Solutions

• Software Engineer - Intern

  • Aug 2003 - Aug 2004

  Responsible for developing automated test scripts and scheduling timer jobs to perform stress/load testings for Web Domain/Hosting projects.