VP, Media Services

• Apr 2020 - Present

- Oversee the Media Services division at Brand Networks, focusing on paid social media and emerging platforms.- Lead a global team of directors, managers and media buyers across multiple accounts and offices.- Promote Brand Networks’ technology and other product offerings, seeking ways to expand our media clients into other touchpoints and bring forward new solutions to fulfill client business objectives.- Lead partnership relations with BN's dedicated partnership reps across social channels.- Responsible for departmental revenue forecasting, budgeting and expense tracking.- Own development of media client SOWs and rate negotiations.- Experience working with travel, entertainment, beauty, e-commerce, telco and finserv brands. Show less

Director, Media Services

• Apr 2017 - Apr 2020

- Oversee the success of and foster revenue growth across a book of business, along with developing client relationships.- Experience building and leading a team of managers and media buyers.- Develop measurable paid social and digital media strategy recommendations and POVs for brands and agency partners across social media networks, Amazon, and YouTube, ranging from brand awareness to direct response.- Build quarterly business reviews to measure account performance, present learnings, and develop future media strategy.- Track budgets for internal forecasting, external trends, and client growth opportunities.- Work with internal legal team and external clients to develop SOWs and negotiate ratesfor yearly contracts.- Identify and implement solutions to streamline internal and external processes based on account needs and goals.- Collaborate with Media Director colleagues and ranging departments to facilitateknowledge transfer and share expertise across the broader organization.- Operate as the escalation point for clients, partners and internal teams.- Experience buying and/or planning for Facebook/Instagram, Pinterest, Snapchat,Twitter, LinkedIn, Amazon, and YouTube. Show less

Associate Director, Media Development

• Jun 2015 - Mar 2017

- Provide account service and manage client relationships across multiple accounts simultaneously.- Account experience includes companies within telco, travel, insurance and e-comm verticals.- Develop paid social media strategy recommendations and POVs for branding and DR clients across Facebook, Instagram, Twitter, Pinterest and LinkedIn.- Facilitate weekly status meetings and accompanying reports to ensure all team members and clients are aligned on campaign deliverables and timing.- Oversee account-based media buyers to ensure campaigns are executed successfully.- Identify and implement solutions to streamline process based on account needs and goals.- Manage campaign workflows in project management software such as Asana, Jira, and Wrike.- Interface regularly with various internal teams and social platform reps. Show less

Senior Media Manager

• Sep 2014 - Jun 2015

Account Manager

• Nov 2012 - Sep 2014

• Providing campaign strategy guidance and Ad Engine support services for platform clients. • Managing e-commerce, direct response and mobile Facebook advertising campaigns using Nanigans Ad Engine Platform. • Proactively analyzing and optimizing campaigns to drive ROI and meet client objectives and KPI goals. • Developing appropriate campaign strategy and structure for success. • Compiling weekly reports for clients and determining next steps for campaigns based on client goals. • Communicate effectively with external clients, as well as internal sales, account management, product, and engineering teams. Show less

Product & Media Manager

• Dec 2011 - May 2012

• Provided account service and BLiNQ Ad Management platform product training for licensing partners. • Worked with new licensing partners to plan, execute and manage initial Facebook advertising campaigns. • Monitored licensee accounts and provided recommendations to meet campaign objectives. • Provided daily support for product questions, technical needs, and Facebook advertising best practices and strategy. • Developed and maintained training materials, including the development of two social media/social advertising how-to guides. • Provided day-to-day media management for managed services clients. • Worked with account manager to understand client’s goals and develop appropriate campaign strategy and structure for campaign launch. • Ongoing management and optimization of Facebook advertising campaigns to meet client KPIs and objectives. • Compiled weekly Facebook advertising reports and final wrap up reports for clients. • Stayed up to date on trends in Facebook advertising and other digital advertising channels. Show less

Social Media Consultant

• Aug 2011 - Oct 2011

• Provided ongoing social media insight and guidance for the ad agency Brand Content and agency clients. • Provided ongoing social media insight and guidance for the ad agency Brand Content and agency clients.

Social Media Strategy Director

• Mar 2010 - Jul 2011

• Performed account service for 4-6 clients at any given time ranging from small businesses to large, well known brands. • Developed, planned, managed and executed innovative social media strategies for multiple clients (small businesses and big brands) across a variety of industries. • Monitored progress and evaluated results of social media initiatives to ensure client’s goals were met and in-line with the overall mission and vision of the brand. • Developed and executed blogger initiatives, consumer promotions, consumer sweepstakes and contests on Facebook and Twitter, and foursquare initiatives. • Created and oversaw daily content creation on behalf of clients for Facebook and Twitter. • Created and executed Facebook ads and Twitter Promoted Product ads, including writing copy and ad optimization. • Oversaw the work of a team consisting of one full-time Community Manager and 5-14 interns. • Managed relationships with a variety of outside vendors. Show less

Account Coordinator

• Nov 2009 - Mar 2010

• Provided account service for and directly interacted with 2-4 clients at any given time. • Wrote pitches, media alerts, press releases and speaking/award submissions. • Actively pitched story topics and interview opportunities to media and bloggers. • Created and updated editorial calendars, media and analyst lists, and speaking and awards databases. • Reviewed print and online media outlets for client coverage and compiled monthly coverage reports. • Provided account service for and directly interacted with 2-4 clients at any given time. • Wrote pitches, media alerts, press releases and speaking/award submissions. • Actively pitched story topics and interview opportunities to media and bloggers. • Created and updated editorial calendars, media and analyst lists, and speaking and awards databases. • Reviewed print and online media outlets for client coverage and compiled monthly coverage reports.

Marketing Coordinator

• Jul 2008 - Nov 2009

• Oversaw Twitter social media initiative, managed Museum’s account, and created content.• Created content for Museum’s Facebook Fan Page and performed page management and monitoring.• Managed relationship and regularly interacted with external advertising agency to provide data and resources to develop advertising campaigns; monitored budget with specific focus on $2 million+ advertising media placement and production lines.• Developed creative briefs for upcoming exhibits and Omni films.• Coordinated and executed marketing and radio promotions, events, coupons, and targeted projects.• Managed relationships with a variety of outside reps and vendors.• Wrote, edited, and laid out e-marketing newsletter and conducted follow-up e-marketing tracking reports.• Planned and executed marketing special events including the 12th and 13th annual College Night events attended by over 3,000 Boston area college students.• Wrote copy for local radio promotion Museum of Science Moment, and other radio promotions.• Wrote and edited press releases, pitches, and radio spots.• Assisted with press events, photo, and video shoots. Show less

Marketing and Media Relations Intern

• Feb 2008 - Jul 2008

• Wrote and edited press releases, pitches, and media alerts.• Pitched stories to the media.• Assisted with press events, photo, and video shoots.• Regularly maintained and updated media contacts database.• Tracked print and online media coverage and compiled reports.• Developed creative briefs for upcoming exhibits and Omni films.• Fulfilled requests for and distributed marketing materials.• Assisted with the creation of radio promotions.• Compiled e-mail marketing tracking reports for monthly e-newletter.• Planned the 12th annual College Night event. Show less

Public Relations Intern

• Jun 2007 - Dec 2007

• Regularly created and updated editorial calendars, media and analyst lists, and speaking and awards databases. • Wrote and edited media alerts for clients. • Tracked print and online media outlets for client coverage and compiled daily news monitors and monthly coverage reports for clients. • Participated in weekly client status calls. • Performed research for new business pitches. • Regularly created and updated editorial calendars, media and analyst lists, and speaking and awards databases. • Wrote and edited media alerts for clients. • Tracked print and online media outlets for client coverage and compiled daily news monitors and monthly coverage reports for clients. • Participated in weekly client status calls. • Performed research for new business pitches.

Public Relations Intern

• Jun 2006 - Aug 2006

• Wrote and edited product pitch letters for clients and distributed to local news outlets. • Created and maintained client clip book of national media coverage. • Researched the reporting structure of corporate communication professionals in the food service industry for client. • Attended client meetings, press interviews, and video shoots. • Wrote articles for the agency newsletter. • Wrote and edited product pitch letters for clients and distributed to local news outlets. • Created and maintained client clip book of national media coverage. • Researched the reporting structure of corporate communication professionals in the food service industry for client. • Attended client meetings, press interviews, and video shoots. • Wrote articles for the agency newsletter.

Human Resources Intern

• Jun 2004 - Aug 2004