Experience

TV Guide Magazine

• Book and Periodical Publishing
• 1 - 100 Employee

• Director of Marketing at TV Guide Magazine & TV Insider

  • Dec 2020 - Present

  Creative, experienced marketing professional with experience developinggo-to-market programs and strategies for sales teams specializing in entertainment media.Developed our company's 'Content Studio' strategy, a 360-degree approach that includes video interviews, content development, and integrated syndication of our video content through our partnership with SHE Media.

• Marketing Director

  • Feb 2017 - Dec 2020

  Attracted new Fortune 500 clients, increased revenue, and drove brand awarenessby producing persuasive custom marketing solutions for top-tier advertising partners across a range of advertising categories, including Entertainment and OTT Streaming. Developed TV Guide’s advertising sales strategy, with responsibility for the product and brand image in the marketplace. • Lead client-specific strategies and guide RFP responses.• Created a compelling, modern blended media strategy that resonates with advertisers.• Oversee advertising sales marketing, research, and event marketing at TV Guide. • Developed TV Guide’s general sales presentation and unique selling proposition.



Various including TV Guide

• Greater New York City Area

• Marketing Consultant

  • Mar 2016 - Feb 2017



National CineMedia (NCM)

• United States
• Advertising Services
• 300 - 400 Employee

• Senior Marketing Manager

  • Nov 2013 - Mar 2016

  As the Senior Ad Sales Marketing Manager in NCM’s NY office, I managed a team of dedicated ad sales marketers, developed strategic solutions for top-tiered national advertisers, and created compelling promotional opportunities that enabled our Ad Sales team to close nearly $80 MM in on-screen, on-site and online advertising. Agency and brand work for high-profile organizations such as Omnicom, Turner, A&E, Google, NBC Universal, Vizio and Planet Fitness. NCM is the largest cinema advertising network (and the #1 weekend video network) in America, reaching moviegoers on-screen, on-site, online and on mobile devices. We offer captivating entertainment content, national reach and unparalleled audience engagement across its digital in-theater network of over 20,000 screens in over 1,500 theaters in 183 Designated Market Areas (49 of the top 50). During 2013, over 710 million moviegoers attended theaters that exclusively present NCM’s FirstLook pre-show program, including the three largest movie theater chains (Regal, AMC and Cinemark) and 40 other leading regional theater circuit affiliates.



Screenvision Media

• United States
• Advertising Services
• 200 - 300 Employee

• Marketing Manager, Alternative Entertainment Programming

  • Sep 2010 - Oct 2013

  • Conceived and developed the integrated marketing strategy for the release of “Stephen Sondheim’s Company,” Screenvision’s highest performing alternative content event to date. • Forged a $500k promotional alliance with Entertainment Weekly and opened the door to new sponsored content opportunities. • Executed an innovative socially-focused campaign with Screenvision’s exhibitor partners, which led to $1.6mm in ticket sales. • Conceived and developed the integrated marketing strategy for the release of “Stephen Sondheim’s Company,” Screenvision’s highest performing alternative content event to date. • Forged a $500k promotional alliance with Entertainment Weekly and opened the door to new sponsored content opportunities. • Executed an innovative socially-focused campaign with Screenvision’s exhibitor partners, which led to $1.6mm in ticket sales.



Various

• Marketing Consultant

  • 2008 - Sep 2010

  Create marketing programs around films and other entertainment content for media ad sales teams. Develop ad sales and consumer marketing products for clients in the online/digital entertainment space. Currently working with clients such as Entertainment Weekly Magazine and Disney. Create marketing programs around films and other entertainment content for media ad sales teams. Develop ad sales and consumer marketing products for clients in the online/digital entertainment space. Currently working with clients such as Entertainment Weekly Magazine and Disney.



Reader's Digest Association

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Director of Marketing, Reader's Digest.com

  • Oct 2007 - Nov 2008

  Designed marketing strategies for ReadersDigest.com as online-only sales assets and as integrated, cross-platform solutions with the print magazine. Standardized online ad sales products and marketing communications to create fully monetized packaged solutions. Worked with the executive, editorial and production teams to help guide the re-launch of ReadersDigest.com for advertising sales, to fully realize the website’s revenue-generating potential. • Worked with the National Online Sales Director and a team of new sales managers to help generate over 1.5 million dollars in new revenue. • Developed high-impact programs that generated $750,000 in incremental sales in first six months, including landmark solutions for Procter & Gamble’s Crest and Oral B brands, Kraft Planter’s Nuts, LensCrafters, Swiffer and Susan G. Komen. • Significant contributions to landmark cross-platform deals closed, including Ford Warriors in Pink, Vicks, and a $1 million+ deal with Promise Spreads.



TV Guide

• United States
• Entertainment
• 100 - 200 Employee

• Marketing Director

  • Jul 2006 - Oct 2007

  Marketing Director Created and guided innovative, integrated strategies for TV Guide’s online, magazine, and TV channel platforms and directed all aspects of marketing for the online advertising sales team. Successfully leveraged existing assets for the purpose of maximizing online and integrated sales revenue. • Generated over $5mm in ad sales revenue by developing programs and materials for the National Online Sales Director and a team of Account Executives. • Created an ongoing source of revenue by conceiving and developing the BIG SCREEN TOUR, TV Guide’s cross-platform, advertiser screening system. • Enabled the sales team to exceed budget goals by hiring third-party agencies to brainstorm, write content, and develop creative solutions. • Drove traffic to sponsored content with innovative site-wide solutions that allowed TVGuide.com to extend reach throughout its site.



Time Out Group plc

• United Kingdom
• Technology, Information and Internet
• 300 - 400 Employee

• Online Business Development/Sales Director

  • Feb 2005 - Jul 2006

  Directed all aspects of online business development and marketing for Time Out New York (TONY). Developed innovative integrated strategies for TONY’s online, magazine and video on demand platforms. Devised a competitive compensation structure for the integration of online sales across the entire sales organization. Collaborated across TONY’s business units to achieve business goals. • Generated $76,000 in incremental sponsorship revenue and a source of ongoing studio revenue by creating TONY Free Flix, TONY’s sponsored interactive screening system, a model for integrated, cross-platform sponsorship programs at TONY. • Grew online ad sales from $100,000 to $450,000 in first year by recruiting and managing a new, dedicated interactive sales team. • Managed cross-platform online sales through the print sales team. • Launched and spearheaded TONY Personals, Time Out New York’s user-generated, fully-integrated cross-platform singles/personals program.



Loews Cineplex Entertainment

• Marketing Director

  • Feb 2002 - Feb 2005

  Created revenue-generating promotions and increased brand awareness through award winning promotional sponsorships with major film studios and media partners. Managed all aspects of Loews’ seasonal marketing platforms and directed marketing and promotions for theater grand openings. Spearheaded the development of Loews’ showtimes via email program and grew the database to a half-million users. • Generated over $20 million worth of call-to-action media and drove box office revenue by managing a staff of 25+ field agents. • Partnered with MSN, Entertainment Weekly, Family Circle Magazine and The New York Times.• Generated over $250,000 in theater rental revenue.• Spearheaded the company’s collaboration in the launch of Fandango.com.• Drove traffic to theater openings by focusing online advertising through strategic online partnerships such as StartSampling.com.• Won numerous Studio Exhibitor Relations Awards for promotional excellence.• Theater Manager 1987 - 1991

• Interactive Marketing Director

  • Feb 2000 - Feb 2002

  • As Interactive Marketing Director, reduced interactive online advertising costs by 93%. • Launched Loews’ opt-in newsletter database with customized showtimes via email.• Restructured website appearance and improved online experience for users. • Drove patrons to new theatre openings through online media buys and barter.



Loews Cineplex Entertainment

• Regional Marketing Director

  • 1997 - 1998

  • As Regional Marketing Director, Generated over $1 million in media promotional value through barter Across multiple markets, including Houston, Dallas, Boise and Tucson. • Created early paid sponsorship model, which generated incremental revenue and drove awareness for the Loews brand. • As Regional Marketing Director, Generated over $1 million in media promotional value through barter Across multiple markets, including Houston, Dallas, Boise and Tucson. • Created early paid sponsorship model, which generated incremental revenue and drove awareness for the Loews brand.



USA Cinemas, Loews Theatres, General Cinemas, Act III/Regal Cinemas

• Manager

  • 1987 - 1996

  Movie theater management for various locations as I earned my undergraduate and graduate degrees. Movie theater management for various locations as I earned my undergraduate and graduate degrees.