Michael Wojcik
Chief Marketing Officer (CMO) at Fay Financial- Claim this Profile
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English Native or bilingual proficiency
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French Professional working proficiency
Topline Score
Bio
Kimberly Hanna
Mike does not disappoint. When he was on my team, I became extremely spoiled since he gave me so much leverage. He is an owner, always taking on more and more responsibility and exceeding expectations time and again. Mike is an exceptional operator with superb project management skills and he is also a master at stakeholder management. This latter skill is substantially due to his communication skills. Mike has the intuition and business acumen to understand his audience and their needs, whether they are a recipient of a memo, marketing material, a presentation, or just a status update on a project. Mike crafts messages and times them in a way that they are retained and the desired action is taken. Since Mike's core skills are so transferable and since he is such a quick learner, he has been highly successful in a variety of different functions, continuously reinventing himself throughout his career thus far.
Rob Cook
Mike is an exceptionally well rounded and strong of leader with an unique combination of project management, communication and stakeholder management skills. As his manager, I greatly appreciated his ability to get things done while garnering countless unsolicited and glowing feedback from his business partners. He also proved himself to be an adept communicator, crafting and confidently delivering presentations to diverse audiences from senior management, sales and legal. Bottom-line: Mike would be an invaluable asset to any organization looking for a strong leader.
Kimberly Hanna
Mike does not disappoint. When he was on my team, I became extremely spoiled since he gave me so much leverage. He is an owner, always taking on more and more responsibility and exceeding expectations time and again. Mike is an exceptional operator with superb project management skills and he is also a master at stakeholder management. This latter skill is substantially due to his communication skills. Mike has the intuition and business acumen to understand his audience and their needs, whether they are a recipient of a memo, marketing material, a presentation, or just a status update on a project. Mike crafts messages and times them in a way that they are retained and the desired action is taken. Since Mike's core skills are so transferable and since he is such a quick learner, he has been highly successful in a variety of different functions, continuously reinventing himself throughout his career thus far.
Rob Cook
Mike is an exceptionally well rounded and strong of leader with an unique combination of project management, communication and stakeholder management skills. As his manager, I greatly appreciated his ability to get things done while garnering countless unsolicited and glowing feedback from his business partners. He also proved himself to be an adept communicator, crafting and confidently delivering presentations to diverse audiences from senior management, sales and legal. Bottom-line: Mike would be an invaluable asset to any organization looking for a strong leader.
Kimberly Hanna
Mike does not disappoint. When he was on my team, I became extremely spoiled since he gave me so much leverage. He is an owner, always taking on more and more responsibility and exceeding expectations time and again. Mike is an exceptional operator with superb project management skills and he is also a master at stakeholder management. This latter skill is substantially due to his communication skills. Mike has the intuition and business acumen to understand his audience and their needs, whether they are a recipient of a memo, marketing material, a presentation, or just a status update on a project. Mike crafts messages and times them in a way that they are retained and the desired action is taken. Since Mike's core skills are so transferable and since he is such a quick learner, he has been highly successful in a variety of different functions, continuously reinventing himself throughout his career thus far.
Rob Cook
Mike is an exceptionally well rounded and strong of leader with an unique combination of project management, communication and stakeholder management skills. As his manager, I greatly appreciated his ability to get things done while garnering countless unsolicited and glowing feedback from his business partners. He also proved himself to be an adept communicator, crafting and confidently delivering presentations to diverse audiences from senior management, sales and legal. Bottom-line: Mike would be an invaluable asset to any organization looking for a strong leader.
Kimberly Hanna
Mike does not disappoint. When he was on my team, I became extremely spoiled since he gave me so much leverage. He is an owner, always taking on more and more responsibility and exceeding expectations time and again. Mike is an exceptional operator with superb project management skills and he is also a master at stakeholder management. This latter skill is substantially due to his communication skills. Mike has the intuition and business acumen to understand his audience and their needs, whether they are a recipient of a memo, marketing material, a presentation, or just a status update on a project. Mike crafts messages and times them in a way that they are retained and the desired action is taken. Since Mike's core skills are so transferable and since he is such a quick learner, he has been highly successful in a variety of different functions, continuously reinventing himself throughout his career thus far.
Rob Cook
Mike is an exceptionally well rounded and strong of leader with an unique combination of project management, communication and stakeholder management skills. As his manager, I greatly appreciated his ability to get things done while garnering countless unsolicited and glowing feedback from his business partners. He also proved himself to be an adept communicator, crafting and confidently delivering presentations to diverse audiences from senior management, sales and legal. Bottom-line: Mike would be an invaluable asset to any organization looking for a strong leader.
Experience
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Fay Financial
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Financial Services
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1 - 100 Employee
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Chief Marketing Officer (CMO)
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2018 - Present
As Chief Marketing Officer, leads vision, strategy, and execution for all facets of marketing, building and directing campaigns to bolster the visibility of the company and its services in a challenging and highly competitive market. Develops strategies for traditional and digital marketing tactics. Led the Marketing department to consistently achieve the top two scores for employee engagement in the entire organization. * Establishes lead generation strategies and programs… Show more As Chief Marketing Officer, leads vision, strategy, and execution for all facets of marketing, building and directing campaigns to bolster the visibility of the company and its services in a challenging and highly competitive market. Develops strategies for traditional and digital marketing tactics. Led the Marketing department to consistently achieve the top two scores for employee engagement in the entire organization. * Establishes lead generation strategies and programs incorporating social media engagement as well as professional networking, with a focus on optimizing resource spend and business ROI. * Defines customer and marketing persona that serve as the basis for targeted lead generation, measuring performance to formulate Cost Per Acquisition and Lifetime Value of customers based on persona and by source.
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SVP on Mergers and Acquisitions Assignment
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2017 - 2018
* Contributed to the launch of new business units that have yielded $4MM in monthly revenue. * Served a key role in the company’s diversification and expansion from mortgage servicing to a broader provider of real estate services; launched a de novo insurance agency in nine months, producing over $500M in first full-year revenue in 2018. Additionally, contributed to the formation of two mortgage lending businesses, a home repair and renovation company, a real estate brokerage, a… Show more * Contributed to the launch of new business units that have yielded $4MM in monthly revenue. * Served a key role in the company’s diversification and expansion from mortgage servicing to a broader provider of real estate services; launched a de novo insurance agency in nine months, producing over $500M in first full-year revenue in 2018. Additionally, contributed to the formation of two mortgage lending businesses, a home repair and renovation company, a real estate brokerage, a property management company, and a title insurance provider. * Directed the post-acquisition integration of a company in 2017, selected by the CEO.
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SVP Business Controls and Project Management Office (PMO)
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2016 - 2017
* Re-engineered and rebuilt the company’s PMO, building a team of top project managers and a foundation of procedures suitable for an entrepreneurial and fast-moving culture. * Innovated a formal data and reporting structure from the ground up in three months, providing an improved process for tracking mortgage assets and salvaging an at-risk relationship with one of the world’s three largest banks. * Led a special project, managing over 50 employees and vendors to secure two major 60-day… Show more * Re-engineered and rebuilt the company’s PMO, building a team of top project managers and a foundation of procedures suitable for an entrepreneurial and fast-moving culture. * Innovated a formal data and reporting structure from the ground up in three months, providing an improved process for tracking mortgage assets and salvaging an at-risk relationship with one of the world’s three largest banks. * Led a special project, managing over 50 employees and vendors to secure two major 60-day and 90-day deliverables associated with a consent order with the Consumer Financial Protection Bureau (CFBP) relating to regulatory violations.
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SVP Business Intelligence
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2013 - 2016
* Innovated a formal data and reporting structure from the ground up in three months, providing an improved process for tracking mortgage assets and salvaging an at-risk relationship with one of the world’s three largest banks. * Led a special project, managing over 50 employees and vendors to secure two major 60-day and 90-day deliverables associated with a consent order with the Consumer Financial Protection Bureau (CFBP) relating to regulatory violations.
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VP of Marketing
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2009 - 2013
As VP of Marketing, served as the architect of marketing communications and presentations that differentiated the company from competitors. Built data-driven segmentation that strengthened sales strategies.
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HSBC
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United Kingdom
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Financial Services
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700 & Above Employee
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VP & Senior Marketing Manager
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2004 - 2009
Managed team of 5 and grew revenue through direct marketing programs, product management and communications for US branch network. Led cross-functional teams in the development of integrated marketing strategies from concept through execution. Improved profitability of marketing programs by strengthening the partnership between Marketing and Sales.
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E-Commerce Program Manager
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2001 - 2004
Led development and execution of North American and global Web strategy. Managed staff of 2 and annual budget of $1.5 million. Forged relationships with executive leaders and technology partners to expand online communication, improve website usability and reduce costs. Directed high-performing global teams through the creative process and technical development.
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E-Commerce Product Manager
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1999 - 2001
Founding member of US e-commerce team responsible for launching websites and online products. Led product development strategy from concept through execution. Managed branding and creative process with agency partners. Drove business growth with insightful analytics.
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Education
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University of Michigan
Bachelor’s Degree, Economics, French
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