Ana Tobin
Senior Manager, Marketing at Artech House- Claim this Profile
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Bio
Experience
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Artech House
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Senior Manager, Marketing
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Oct 2022 - Present
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edX
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United States
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E-Learning Providers
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500 - 600 Employee
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Senior Manager, Partner Marketing
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Jun 2021 - Sep 2022
Developed and executed strategic marketing and communications plans for 160+ partners, including multiple email campaigns, newsletters, webinars, social media, and events. Developed and executed strategic marketing and communications plans for 160+ partners, including multiple email campaigns, newsletters, webinars, social media, and events.
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VitalSource
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United States
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E-Learning Providers
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200 - 300 Employee
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Marketing Manager
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Apr 2018 - Jun 2021
In charge of market analysis. Represent all physical aspects of VitalSource including events, trade shows, marketing materials, marketing collateral, media, and much more. Supported sales teams during new product launches. In charge of market analysis. Represent all physical aspects of VitalSource including events, trade shows, marketing materials, marketing collateral, media, and much more. Supported sales teams during new product launches.
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Cengage Learning
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United Kingdom
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Associate Marketing Manager
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Mar 2014 - Apr 2018
Working with Editorial and Sales teams to promote texts, specifically focused on Special Markets Hardside titles. Developed marketing plans which included sales tools, presentations, events as well as reporting and supporting Learning Consultants. Managed relationships with customers. Working with Editorial and Sales teams to promote texts, specifically focused on Special Markets Hardside titles. Developed marketing plans which included sales tools, presentations, events as well as reporting and supporting Learning Consultants. Managed relationships with customers.
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Hidden Equity LLC
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United States
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Software Development
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1 - 100 Employee
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Digital Marketing Manager
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Jan 2013 - Mar 2014
Major duties include creating and maintaining Google Adwords campaigns, Youtube Advertising campaigns and Facebook Advertising Campaigns. Project management responsibilities including fostering relationships between agency and outside clients as well as hiring manager duties. Social media development, managing online communities, creating shareable content and engaging new users. Major duties include creating and maintaining Google Adwords campaigns, Youtube Advertising campaigns and Facebook Advertising Campaigns. Project management responsibilities including fostering relationships between agency and outside clients as well as hiring manager duties. Social media development, managing online communities, creating shareable content and engaging new users.
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Fund for the Public Interest
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United States
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Non-profit Organization Management
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100 - 200 Employee
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Field Manager
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Sep 2012 - Jan 2013
Worked on various campaigns including MASSPIRG and Environment Massachusetts where duties included disseminating information to the public concerning campaigns, fundraising and membership building for the non-profit groups as well as being the on site manager to my field team. Worked on various campaigns including MASSPIRG and Environment Massachusetts where duties included disseminating information to the public concerning campaigns, fundraising and membership building for the non-profit groups as well as being the on site manager to my field team.
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Obama Campaigner
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Oct 2012 - Nov 2012
Campaigned for the President’s re-election in various parts of Colorado where duties included soliciting votes in a door to door campaign as well as project management including creating campaign routes, cataloging information, and coordinating canvassing groups. Campaigned for the President’s re-election in various parts of Colorado where duties included soliciting votes in a door to door campaign as well as project management including creating campaign routes, cataloging information, and coordinating canvassing groups.
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Brandeis University
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United States
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Higher Education
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700 & Above Employee
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Gradership
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Jan 2012 - Jun 2012
Worked with students to help them create their own wikis for an Underground Journalism class. Beyond simply advising students, I also evaluated their work throughout the semester and graded their final product. I became a resource for students struggling with HTML and other online difficulties, helping them with basic coding.
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Research Assistant
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Aug 2011 - Dec 2011
Worked with the Head of the English department, creating presentations for him for various speaking engagements. Was a great technological resource.
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CapitalSource
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United States
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Financial Services
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200 - 300 Employee
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Investor Relations
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Mar 2010 - Jul 2011
Worked in the Investor Relations department, researching analyst reports and peer information and then compiling the data in Microsoft Excel. Also created weekly and monthly financial analysis for executives, as well as assisted with development of quarterly investor presentations and earnings reports. Worked in the Investor Relations department, researching analyst reports and peer information and then compiling the data in Microsoft Excel. Also created weekly and monthly financial analysis for executives, as well as assisted with development of quarterly investor presentations and earnings reports.
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Intern
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Jun 2008 - Aug 2009
Worked mostly in the communications department, writing, editing, and compiling information for media release. Assisted government relations team and participated in meetings with government officials. Worked mostly in the communications department, writing, editing, and compiling information for media release. Assisted government relations team and participated in meetings with government officials.
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Education
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Brandeis University
Masters of Literature, English Language and Literature/Letters -
University of Maryland
BA, English Literature