Experience

ThriveAP

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Director

  • Nov 2021 - Present

  Notable 2022 Accomplishments:- 1000+ total leads generated from webinars, content, events, paid media & nurturing campaigns- 35%+ lift in social following- 40+ new digital content assets: videos, blogs, webinars, white papers, & case studies-20% increase in pages views - 25+ new pages developed and implemented for better website UX and lead generation- Attracted, developed, & retained new audience /revenue segment - Implemented SOPs for scalable and strategic organizational structure- 4 new products/programs launched - Single resource for all marketing activities and support - inclusive of, but not limited to, social media (copywriting, design, paid ads and community building across key platforms), email and nurturing campaigns, brand awareness, content writing, analytics and data, website UX and architecture, content, and design, SEO, lead generation, PR and communications, graphic design, budget management, collateral, sales and investment presentations, and more.



OMNIA Partners

• United States
• Business Consulting and Services
• 200 - 300 Employee

• Director Brand Marketing, Private Sector

  • Mar 2018 - Nov 2021

  Developed and executed all brand marketing strategies for $5B enterprise, vertical brand segments, and channel partnerships. Audience consisted of 4,500+ F100 – mid-market sized enterprises. Overarching goal was to create a lasting and impactful impression among our membership, supplier partners, prospective members, and marketplace, while improving sales and market share.Results:- Grew social media followers, organically, 400%+ in one year, LinkedIn shares by 109%, comments by 533% and reactions by 207%- Drove 100% YOY growth in 2019, with record revenue in 2020 after conceptualizing, executing and supporting additional vertical brand.- Increased overall site page views by 16% in Q1 2021 by leading digital transformation strategy streamlining user journey through data-driven decisions. - Led Awareness strategy resulting in 90% of website entries attributed to blog content.- Managed freelance contributor on the execution of thought-leadership content garnering a 35%+ increase on average article page views and an average 50%+ more time spent on page than other site pages.Continuous strategy included: Grow GPO awareness in the marketplace through opportunities including awards, paid media, content creation, UX, social media, inbound/outbound, sponsorships, lead generation, nurturing, SEO and PPC.



Corporate United, now OMNIA Partners, Private Sector

• United States
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Category Marketing Manager

  • Dec 2016 - Mar 2018

  Developed content library for suppliers targeted to an audience of Fortune 100 - small business members. Relationship management for portfolio of 20+ programs, including suppliers such as Fastenal, Cintas and Konica Minolta Business Services. Supported revenue growth through industry education in the Facilities and IT / Telecom industry verticals by executing inbound and outbound marketing strategies, content creation, relationship management, event marketing strategy, and onsite event logistical support at regional and national events.- Created more than 50 pieces of custom content- Developed comprehensive content calendar



Penton

• Information Services
• 300 - 400 Employee

• Digital Media Manager

  • May 2014 - Dec 2016

  2016 Q2 Penton Choice Award Winner: Customer Solutions Named 'Top 10 Outstanding Twitter Feeds by B2B Publishers' 2015 by HubSpot - Built digital revenues, created new digital solutions, project managed and executed advertiser programs, while supporting the strategic initiatives of Penton’s seven Manufacturing & Supply Chain group publications. - Managed all brand-level social media efforts for 7 publication brands.- Monitored and executed all advertiser initiatives for each program from proposal, development of comprehensive solutions, implementation to fulfillment. This included marketing strategy and development for the IndustryWeek Manufacturing & Technology Conference & Expo.



PR Newswire

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Account Manager

  • Feb 2011 - May 2014

  Primary source of knowledge and strategic consultant for my diverse account territory. Developed corporate communication strategy and concept by partnering with members to establish visibility to their messages on a global level. Client needs ranged from IR, PR, marketing, social media, earned media, communication development, and multimedia. During my tenure I participated in successful recruiting trips orchestrating a robust internship program to build the PR Newswire brand. I addressed students with educational and informative content on the importance of SEO, new media trends, and career opportunities to result in persuading students to begin their careers.

• Customer Advocate

  • Mar 2010 - Feb 2011

  Corresponded with client and prospective audiences on the recommendation of specific PR Newswire solution applications to meet business client needs. Needs included distribution consultation through digital and print medium, editorial best practices, retrieval of pertinent account information, processing account applications, invoicing information and payment acquisition. Orchestrated training of new hire customer advocates through delegation of responsibilities and development of best practices.



Auburn Twin Oaks Charities

• Marketing And Public Relations Intern

  • Nov 2008 - Jan 2009

  Led in the planning and development of local charity events including “S.M.I.L.E” and The Littlest Heroes. Led in the planning and development of local charity events including “S.M.I.L.E” and The Littlest Heroes.



Event Coordination

• "Go Red" Dance, Event Coordinator

  • Nov 2008 - Nov 2008

  Responsibilities for marketing, public relations, fundraising, budget creation, event setup, and overall event design. Responsibilities for marketing, public relations, fundraising, budget creation, event setup, and overall event design.