VP Engineering

• Jul 2022 - Present

Doceree is a global platform building Health Care Professional (HCP) focused solutions in the Programmatic marketing space leveraging proprietary data tools Highlights: > Own executive strategy and roadmap, balancing technology innovation and cost for the global data team. Shape stakeholder partnerships > Build a talented and motivated team > Design and Build an Ad Manager and Ad-serving capabilities, identity graph (CDP) for targeting > Lead privacy initiatives… Show more Doceree is a global platform building Health Care Professional (HCP) focused solutions in the Programmatic marketing space leveraging proprietary data tools Highlights: > Own executive strategy and roadmap, balancing technology innovation and cost for the global data team. Shape stakeholder partnerships > Build a talented and motivated team > Design and Build an Ad Manager and Ad-serving capabilities, identity graph (CDP) for targeting > Lead privacy initiatives (GDPR, CCPA) > Patent and IP Show less Doceree is a global platform building Health Care Professional (HCP) focused solutions in the Programmatic marketing space leveraging proprietary data tools Highlights: > Own executive strategy and roadmap, balancing technology innovation and cost for the global data team. Shape stakeholder partnerships > Build a talented and motivated team > Design and Build an Ad Manager and Ad-serving capabilities, identity graph (CDP) for targeting > Lead privacy initiatives… Show more Doceree is a global platform building Health Care Professional (HCP) focused solutions in the Programmatic marketing space leveraging proprietary data tools Highlights: > Own executive strategy and roadmap, balancing technology innovation and cost for the global data team. Shape stakeholder partnerships > Build a talented and motivated team > Design and Build an Ad Manager and Ad-serving capabilities, identity graph (CDP) for targeting > Lead privacy initiatives (GDPR, CCPA) > Patent and IP Show less

General Manager Technology and Data Privacy Expert

• Sep 2015 - Sep 2022

Highlights > Built a User Profile Store and DMP, scaled to deliver personalized content to 650million monthly active users as Principal Architect. > Built highly effective technology and operation teams from scratch. > Engaged across 30 businesses on revenue goals. > Scaled platform to serve 1Billion requests/day, real-time audience activation, look-alike modeling and custom audiences, powered by leading big data technologies (Redis, Aerospike, MongoDB, Spark… Show more Highlights > Built a User Profile Store and DMP, scaled to deliver personalized content to 650million monthly active users as Principal Architect. > Built highly effective technology and operation teams from scratch. > Engaged across 30 businesses on revenue goals. > Scaled platform to serve 1Billion requests/day, real-time audience activation, look-alike modeling and custom audiences, powered by leading big data technologies (Redis, Aerospike, MongoDB, Spark, Clickhouse, Hadoop) > Machine Learning algorithms like Logistic Regression, word2vec, collaborative filtering, LSH, K-NN to recommend engaging content to users > Data Privacy Expert: SPOC to get GDPR & CCPA certification across organization, working closely with stakeholders and E&Y consultants. > Google Chrome Privacy Sandbox initiative, explore cookie less solutions like User agent hints, topics, first party sets with Google teams proposals Show less Highlights > Built a User Profile Store and DMP, scaled to deliver personalized content to 650million monthly active users as Principal Architect. > Built highly effective technology and operation teams from scratch. > Engaged across 30 businesses on revenue goals. > Scaled platform to serve 1Billion requests/day, real-time audience activation, look-alike modeling and custom audiences, powered by leading big data technologies (Redis, Aerospike, MongoDB, Spark… Show more Highlights > Built a User Profile Store and DMP, scaled to deliver personalized content to 650million monthly active users as Principal Architect. > Built highly effective technology and operation teams from scratch. > Engaged across 30 businesses on revenue goals. > Scaled platform to serve 1Billion requests/day, real-time audience activation, look-alike modeling and custom audiences, powered by leading big data technologies (Redis, Aerospike, MongoDB, Spark, Clickhouse, Hadoop) > Machine Learning algorithms like Logistic Regression, word2vec, collaborative filtering, LSH, K-NN to recommend engaging content to users > Data Privacy Expert: SPOC to get GDPR & CCPA certification across organization, working closely with stakeholders and E&Y consultants. > Google Chrome Privacy Sandbox initiative, explore cookie less solutions like User agent hints, topics, first party sets with Google teams proposals Show less

Development Manager Big Data

• Jun 2013 - Sep 2015

Performance Highlights: > Set up an agile team to develop a comprehensive competitive analytics platform across multiple channels (live-site, meta and mobile). > highly scalable architecture to interface with multiple use cases. > Collaborate with multiple global stakeholders across Bellevue, Geneva, Gurgaon and London to execute 120 day planning > Service multiple use cases to make informed decision on demand, inventory health, supplier behavior, hotel sort order, rate… Show more Performance Highlights: > Set up an agile team to develop a comprehensive competitive analytics platform across multiple channels (live-site, meta and mobile). > highly scalable architecture to interface with multiple use cases. > Collaborate with multiple global stakeholders across Bellevue, Geneva, Gurgaon and London to execute 120 day planning > Service multiple use cases to make informed decision on demand, inventory health, supplier behavior, hotel sort order, rate competitiveness and pricing. Leverage inbuilt trending, reporting and notifications. > Run POC’s for real-time analytics using Kafka-Storm cluster. Show less Performance Highlights: > Set up an agile team to develop a comprehensive competitive analytics platform across multiple channels (live-site, meta and mobile). > highly scalable architecture to interface with multiple use cases. > Collaborate with multiple global stakeholders across Bellevue, Geneva, Gurgaon and London to execute 120 day planning > Service multiple use cases to make informed decision on demand, inventory health, supplier behavior, hotel sort order, rate… Show more Performance Highlights: > Set up an agile team to develop a comprehensive competitive analytics platform across multiple channels (live-site, meta and mobile). > highly scalable architecture to interface with multiple use cases. > Collaborate with multiple global stakeholders across Bellevue, Geneva, Gurgaon and London to execute 120 day planning > Service multiple use cases to make informed decision on demand, inventory health, supplier behavior, hotel sort order, rate competitiveness and pricing. Leverage inbuilt trending, reporting and notifications. > Run POC’s for real-time analytics using Kafka-Storm cluster. Show less

Development Manager

• Apr 2012 - Jun 2013

Highlights: > Set up the Data Warehousing practice from scratch and groom DWH team at the organization. > Responsible for implementing real-time data collection architecture from 1500+ servers. > Heading a team of 15, responsible for all data, MIS and analytic needs across Org. > Instrumental in creating and implementing Data Access Policy across organization > Heading Disaster Recovery initiative for data across organization. > Responsible for implementing a… Show more Highlights: > Set up the Data Warehousing practice from scratch and groom DWH team at the organization. > Responsible for implementing real-time data collection architecture from 1500+ servers. > Heading a team of 15, responsible for all data, MIS and analytic needs across Org. > Instrumental in creating and implementing Data Access Policy across organization > Heading Disaster Recovery initiative for data across organization. > Responsible for implementing a distributed computational platform using HADOOP and develop analytic for customer profiling and recommendation engine. > Received the annual CEO award twice - Superhero2013 and Superstar2010 for outstanding contribution.

Technical Lead

• Aug 2009 - Mar 2012

Senior Consultant

• Jan 2009 - Jul 2009

Highlights: > Collaboration with a Global team on requirement gathering and data analysis for harmonization of global instances of client data. > Understanding process flow for Pharmacovigilance and drug safety practices. > Special Appreciation Award in the first quarter with the organization. Highlights: > Collaboration with a Global team on requirement gathering and data analysis for harmonization of global instances of client data. > Understanding process flow for Pharmacovigilance and drug safety practices. > Special Appreciation Award in the first quarter with the organization.

Co-Founder

• 2004 - Dec 2008

DecisionStudio Consulting conceived by 3 IIT grads, catered to clients in Finance and Teleco sectors, to drive profitable growth while reducing costs and losses end-to-end delivery on analytics, data mining, reporting and business intelligence. As a Co-founder, I donned multiple hats in the day to day functioning of the the startup. Was involved in conception and execution of client projects as tech and product lead, continuously spearheading customer interactions and business development… Show more DecisionStudio Consulting conceived by 3 IIT grads, catered to clients in Finance and Teleco sectors, to drive profitable growth while reducing costs and losses end-to-end delivery on analytics, data mining, reporting and business intelligence. As a Co-founder, I donned multiple hats in the day to day functioning of the the startup. Was involved in conception and execution of client projects as tech and product lead, continuously spearheading customer interactions and business development needs along with looking at hiring the best people for the team. We boasted of a client list comprising of Indiabulls Ltd, ICICI Lombard, Barkley's, Onmobile and many more. Show less DecisionStudio Consulting conceived by 3 IIT grads, catered to clients in Finance and Teleco sectors, to drive profitable growth while reducing costs and losses end-to-end delivery on analytics, data mining, reporting and business intelligence. As a Co-founder, I donned multiple hats in the day to day functioning of the the startup. Was involved in conception and execution of client projects as tech and product lead, continuously spearheading customer interactions and business development… Show more DecisionStudio Consulting conceived by 3 IIT grads, catered to clients in Finance and Teleco sectors, to drive profitable growth while reducing costs and losses end-to-end delivery on analytics, data mining, reporting and business intelligence. As a Co-founder, I donned multiple hats in the day to day functioning of the the startup. Was involved in conception and execution of client projects as tech and product lead, continuously spearheading customer interactions and business development needs along with looking at hiring the best people for the team. We boasted of a client list comprising of Indiabulls Ltd, ICICI Lombard, Barkley's, Onmobile and many more. Show less