Experience

10DAYS

• Netherlands
• Textile Manufacturing
• 1 - 100 Employee

• Senior Brand Content & Campaign Manager

  • Jul 2022 - Present

• Senior Content & Social Media Manager

  • Jan 2021 - Jul 2022



Scotch & Soda

• Netherlands
• Retail Apparel and Fashion
• 700 & Above Employee

• Global Content & Social Media Manager

  • Oct 2018 - Jan 2021

  • Global Social media strategy & seasonal planning • #ScotchOnMe UGC program management • Brand Ambassador program management • PR leverage • Creative/ shoot/ copy and consumer centric production briefs • Junior social media executive management • Global Social media strategy & seasonal planning • #ScotchOnMe UGC program management • Brand Ambassador program management • PR leverage • Creative/ shoot/ copy and consumer centric production briefs • Junior social media executive management



WE ARE Pi

• Netherlands
• Marketing Services
• 1 - 100 Employee

• Social Strategist

  • Apr 2018 - Sep 2018

  Ad Age Small Agency of the Year 2019 Ad Age Small Agency of the Year 2019 • Built up the social media strategy discipline within the agency • Worked on innovative social content to serve current clients needs such as Netflix and Urban Ears. • Ran the social and digital listening tool (Talkwalker) to generate insights for strategic briefings and creative concepting • Managed the agency's Instagram and Linkedin channels Ad Age Small Agency of the Year 2019 Ad Age Small Agency of the Year 2019 • Built up the social media strategy discipline within the agency • Worked on innovative social content to serve current clients needs such as Netflix and Urban Ears. • Ran the social and digital listening tool (Talkwalker) to generate insights for strategic briefings and creative concepting • Managed the agency's Instagram and Linkedin channels



SEEN Connects

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media Strategist

  • Jan 2018 - Jan 2018

  PROJECT: SkinCeuticals (Cosmeticeutical brand) Instagram content strategy + Planning content calendar + Managing creative briefs and leading creative teams for asset creation and new concepts PROJECT: SkinCeuticals (Cosmeticeutical brand) Instagram content strategy + Planning content calendar + Managing creative briefs and leading creative teams for asset creation and new concepts



Ted Baker

• Retail Apparel and Fashion
• 700 & Above Employee

• Senior Social Media Executive

  • Dec 2015 - Dec 2017

  SOCIAL MEDIA STRATEGY • Driving ROI by running global Social Media campaigns and seasonal content planning for Ted’s Social Media channels - KPIs to include brand awareness, engagement & traffic to TedBaker.com & to the UK/ international stores • Working very closely with Facebook, Twitter, SnapChat and Pinterest teams in creative sessions to be at the forefront of new product launches and social media technologies (Facebook 360° Canvas ad used as an example at the F8 Facebook annual conference, Paid Instagram Stories, Instagram product tagging shoppable feature etc.) • Planning impactful storytelling and creative content for seasonal/ collection launches in line with trade focuses, Marketing events, PR/ Influencers’ activity • Conceptualising in house and executing innovative 360° digital campaigns together with copywriters and digital designers to leverage brand awareness, followers acquisition and commercial value ART/CREATIVE DIRECTION • Creating and managing creative briefs • Organising Still life and influencers' photoshoots (Stills, short films and GIFs) • Launching Ted’s new blog Behind the Seams and managing content planning/ creation using Wordpress (bespoke template) CAMPAIGN REPORTING • Using Sprinklr as a social media management tool - Content calendar, monitoring, listening and reporting • Tracking and reporting campaigns results based of agreed KPIs - Brand awareness, engagement, traffic to site and revenue etc.) • Communicating plans and results with global teams to ensure all markets are aligned and catered for MANAGEMENT • Overseeing the team's projects from strategy to execution and reporting • Managing a team and recruiting the social media interns Show less



Wednesday

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • May 2015 - Aug 2015

  CONTENT/ COPYWRITING • Redefining a brand tone of voice for Galeries Lafayette's rebranding and new visual identity "Le Nouveau Chic" including advertising material, radio and film scripts as well as press interviews. FILM SHOOT • Working on set for the launch film with the chosen ambassadors/celebrities (Eclectic cast included Model Gabriel Day Lewis, Camille Rowe, "Les Twins" dancers and Marie Agnes Gillot) to get their definition of "Le Nouveau Chic" ("The New Chic") PITCHING • Presenting brand strategy and creative work alongside Art Director and designers to internal team and clients • Supported the Senior Content Strategist in developing tone of voice decks and creative toolkits on current campaigns and in order to pitch new projects. Show less



TOPSHOP TOPMAN

• United Kingdom
• Retail Apparel and Fashion
• 700 & Above Employee

• Digital Editorial & Social Media

  • Feb 2013 - May 2015

  COMMUNITY MANAGEMENT • Created and curated daily content on Global/UK Facebook, Twitter, Google+, Instagram, Pinterest channels in line with eCom, trade focuses, influencers’ activity and current trends to leverage brand awareness and drive visits to the site • Managed the French Facebook page and Twitter profile • Worked collaboratively with the marketing, PR and affiliates teams to support blogger activities and campaign launches such as London Fashion Week and seasonal collections • Worked backstage at London Fashion Week twice a year to share live content across Topshop social media channels • Worked collaboratively with the marketing, PR and affiliates teams to support influencers' activities and campaign launches CREATIVE CONTENT AND DIGITAL PROJECTS Implementing: Twitter #LIVETRENDS at London Fashion Week, interactive Pinterest board and Christmas competition, 360° looks on Instagram etc. BLOGGING/EDITORIAL CONTENT • Wrote fashion, trends, culture, music, art related articles for the Topshop blog • Created on brand editorial content for topshop.fr - homepages, features, headers, seasonal campaigns • Organised still life photoshoots to generate Social Media content material • Worked collaboratively with digital designers to match editorial and visual content ANALYTICS • Delivered weekly reports on blog readership, Social Media channels growth, engagement and revenue Show less