Experience

Environics Analytics

• Canada
• Advertising Services
• 200 - 300 Employee

• Senior Analytic Consultant

  • Nov 2016 - Present

  ‘At Environics Analytics, we take pride in our reputation for producing the best data products and software in the industry. Established in 2003, Environics Analytics has quickly grown to be one of the premier marketing and analytical services companies in North America. Specializing in proprietary data, purpose-built software and industry-focused consulting, we provide data-driven analytics to help organizations of all sizes better understand customers and markets.’ My current responsibilities include developing high level custom solutions such as sales forecasting models, custom segmentation systems and turn-key analytical tools for market analysis and media planning. My experience also includes developing custom applications for omni-channel optimization and distribution planning. Show less



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• VP Innovation Business Partner Nielsen Innovation Practice (Formerly Affinnova and BASES)

  • Oct 2016 - Nov 2016

  Utilizing over 27 years of experience in marketing, research, segmentation, and location research to help companies improve their marketing success rates. Primary areas of focus include optimizing ideas and concepts related to: -Product Development -Positioning New Products in the Marketplace -Relaunching Products -Digital/Print/Direct Mail Campaigns Utilizing over 27 years of experience in marketing, research, segmentation, and location research to help companies improve their marketing success rates. Primary areas of focus include optimizing ideas and concepts related to: -Product Development -Positioning New Products in the Marketplace -Relaunching Products -Digital/Print/Direct Mail Campaigns



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• VP Channel Development

  • Feb 2015 - Apr 2016

  Create revenue growth opportunities for brick and mortar locations across retail, restaurant, financial and telecom industries.Use Nielsen research insights on consumer channel usage behaviors to develop optimal cross channel strategies in new and existing markets.Serve as a subject matter expert for sales and clients related to new concept development, location research and predictive sales model development, market optimization and market prioritization.

• Vice President Strategic Accounts

  • Apr 2011 - 2015

  Drove company revenue by generating new business among Fortune 1000 companies. Managed, mentored, and provided ongoing training and evaluations for a field sales team of 20 sales and account management professionals. Identified and pre-qualified new client opportunities and created tailored sales approaches for C-level executives through consultative discovery and needs analysis. Provided thought-leadership content for new products and applications designed to fuel revenue growth. Frequently lectures at several leading colleges and universities on topics related to customer segmentation, real estate site selection and market planning.Coauthored a publication entitled “21st Century Retailing-Expansion, Contraction, and Accountability." The Power of Place. San Diego: Integras, June 2004. Show less



Claritas

• Advertising Services
• 100 - 200 Employee

• Vice President Marketing and Analytics

  • Feb 1989 - Jan 2009

  Worked with cross-functional teams in location research and analytics to develop a series of models used to support development of a new restaurant concept with no units. Leveraged models to identify demand potential, size of market, and potential locations for initial entry, and assess competitor impacts. Chain is successfully operating 7 units today. Spearheaded the design, development and implementation of an extensive model development effort that involved the relocation, consolidation, and rebranding of a major drug store chain with over 4,000 existing and newly acquired units. First-year sales following implementation improved by 7.1%. Developed an application in conjunction with Nielsen Client Analytics, Nielsen Primary Research, and a major manufacturer of laser jet printers to determine the usage behaviors and purchase preferences of residential consumer and small business customer audience. Applied advanced consumer and location research to help a leading upscale restaurant chain assess to the current and future potential for a candidate for acquisition. Facilitated a highly collaborative effort involving location research, consumer research, and available external data source providers working with senior-level management in operations and marketing that eventually led to a $250M purchase of an upscale chain. Show less