Jorge Serna

CEO Europe at Securitize
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Contact Information
us****@****om
(386) 825-5501
Location
Madrid, ES

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Experience

    • United States
    • Financial Services
    • 1 - 100 Employee
    • CEO Europe
      • Jul 2021 - Present

    • Chief Product, Technology and UX Officer (C3PO)
      • May 2021 - Present

      Madrid, Community of Madrid, Spain Leading the 3 main areas for product development strategy at Securitize (Product, Technology and User Experience)

    • VP - Product Strategy
      • Apr 2018 - May 2021

      Madrid y alrededores, España Defining the blockchain protocol strategy for Securitize, an end-to-end platform enabling companies to tokenize any asset as a security token. Securitize provides solutions for issuers, investors and exchanges to bring flexibility and liquidity to capital markets via asset tokenization. Sample customers include SPiCE VC, Lottery.com, 22X Fund or Realecoin.

    • Spain
    • Information Technology & Services
    • 1 - 100 Employee
    • Lecturer on Industry 4.0 Master's Degree course
      • Mar 2018 - May 2021

      Madrid Area, Spain Lecturer on Industry 4.0 Master's Degree course, part of FOM Asesoramiento Tecnológico's program in collaboration with PEAKS Business School and Escuela de negocios de Valladolid. Responsible for the module "Digital Ecosystems - Communication Services and New Connected Devices"

    • Spain
    • Telecommunications
    • 700 & Above Employee
    • Product Director - Personal Communications
      • Mar 2013 - 2017

      Overall responsibility on all Telefónica's Personal Communication products including product strategy, definitions and implementation. Main products are TU/TU Go (http://www.tu.com) and WorldChat. Managing the Product Managers/Product Owners and the Technical Product Managers, the role covers both the aspect of the product design in terms of product definition, feature roadmap and backlog prioritization, and the technical aspects of the product such as the overall application delivery… Show more Overall responsibility on all Telefónica's Personal Communication products including product strategy, definitions and implementation. Main products are TU/TU Go (http://www.tu.com) and WorldChat. Managing the Product Managers/Product Owners and the Technical Product Managers, the role covers both the aspect of the product design in terms of product definition, feature roadmap and backlog prioritization, and the technical aspects of the product such as the overall application delivery strategy, release planning, integration to the operator infrastructure, as well as nonfunctional requirements of the products. Rolled out TU Go in 6 markets (O2 UK, VIVO Brazil, movistar Argentina, movistar Perú, movistar México and movistar Colombia) with millions of MAUs. Managing a team of 12 across 3 countries (Spain, UK and Israel) and 5 sites.

    • Area Manager Future Communications - Product Development & Innovation
      • Oct 2011 - Mar 2013

      Distrito Telefónica, Madrid Leading the Technical Definition and Delivery of the new Core Communication products launched by Telefonica Digital, under the TU branding. Launched TU Me ( http://tumeapp.com ), an integrated (fluid) over the top communications product for iPhone on May 2012, followed by an Android version with several releases to increase functionality. Launched TU Go (http://www.o2.co.uk/tugo), a service that extends your phones subscriptions to any device and using any connectivity, allowing… Show more Leading the Technical Definition and Delivery of the new Core Communication products launched by Telefonica Digital, under the TU branding. Launched TU Me ( http://tumeapp.com ), an integrated (fluid) over the top communications product for iPhone on May 2012, followed by an Android version with several releases to increase functionality. Launched TU Go (http://www.o2.co.uk/tugo), a service that extends your phones subscriptions to any device and using any connectivity, allowing making and receiving calls and texts using your existing number over wifi from iOS, Android and windows 7 Devices. Managed the technical activities around the evolution of the online proposition for giffgaff (http://gifffgaff.co.uk) and the launch of 48 (http://www.48months.ie), MVNOs over the O2 operator in United Kingdom and Ireland. Acquisition of TokBox by Telefónica on October 2012. Responsible for technical due diligence, people assessment, onboarding and integrated roadmap planning.

    • Future Communications Area Manager
      • Apr 2010 - Oct 2011

      Responsible for the definition of the Personal Communication products innovation strategy at Telefónica's corporate R&D branch. Leading several initiatives around new voice and messaging services, disruptive approaches to personal communications and new strategies for MVNO customer relations. A relevant part of the activity was working closely with Jajah (acquired by Telefónica in the end of 2009) in the definition and development of new products for their own B2C offering as well… Show more Responsible for the definition of the Personal Communication products innovation strategy at Telefónica's corporate R&D branch. Leading several initiatives around new voice and messaging services, disruptive approaches to personal communications and new strategies for MVNO customer relations. A relevant part of the activity was working closely with Jajah (acquired by Telefónica in the end of 2009) in the definition and development of new products for their own B2C offering as well as VoIP products to be launched by Telefónica's Operating Business (under movistar and O2 branding),

    • Social Communications & Networked Vehicles Manager
      • Mar 2009 - Jun 2010

      • Responsible for the definition of the Personal Communication products innovation strategy at Telefónica's corporate R&D organization, with teams of up to 20 engineers. • Leading several initiatives around new voice and messaging services, disruptive approaches to personal communications and new strategies for MVNO customer relations. • Leading the "Networked Vehicles" team (10 people), redefining Telefónica's innovation strategy around connected car and moving it into the M2M… Show more • Responsible for the definition of the Personal Communication products innovation strategy at Telefónica's corporate R&D organization, with teams of up to 20 engineers. • Leading several initiatives around new voice and messaging services, disruptive approaches to personal communications and new strategies for MVNO customer relations. • Leading the "Networked Vehicles" team (10 people), redefining Telefónica's innovation strategy around connected car and moving it into the M2M opportunity space. • Collaboration with Jajah (acquired by Telefónica in 2009) in the definition, development and launch of a new B2C offering as well as VoIP products for Telefónica (Movistar and O2). • Launched the first Telefónica application on Apple’s AppStore with the Yavoy app for iPhone. • Rolled out an in-house solution for Ring Back Tones service in Spain (Yavoy), México, Argentina and Venezuela reaching 2 million subscribers in Spain.

    • Spain
    • Telecommunications
    • 700 & Above Employee
    • Division Head
      • Jun 2005 - Dec 2008

    • Project Manager
      • Mar 2004 - Jun 2005

    • R&D Engineer
      • Apr 2000 - Mar 2004

Education

  • Universidad Politécnica de Madrid
    Master in Engineering, Telecommunications, Computer Systems
    1994 - 2000
  • University of California, Berkeley
    Global Engineering Leadership Program
    2013 - 2013
  • Universidad Nacional de Educación a Distancia - U.N.E.D.
    Master of Business Administration (M.B.A.), Business Administration and Management, General
    2001 - 2012
  • Universidad Nacional de Educación A Distancia
    Degree in Sociology, Sociology
    2014 - 2019
  • IB Ramiro de Maeztu
  • IB Ramiro de Maeztu

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