Experience

Haydon School

• United Kingdom
• Government Relations Services
• 1 - 100 Employee

• Marketing and Development Manager

  • Sep 2021 - Present

  In my current role as the Marketing and Development Manager for the school, my mission can be succinctly captured as "Building pride, bringing numbers." I oversee a multifaceted portfolio, including Marketing, Communications, Lettings, Alumni relations, and Income Generation. Employing a hands-on approach, I navigate a complex web of responsibilities, ensuring that our promises are not just met but consistently exceeded. From attracting prospective students to the school to implementing meticulously planned new processes, I thrive on managing diverse strategic initiatives. One of my proudest achievements has been successfully rebranding our school, a testament to my dedication to our institution's image. Additionally, I take pride in crafting a new admissions process that has ushered in positive and rapid transformations. My role demands a keen eye for detail, strategic acumen, and a commitment to upholding our school's reputation, making it a truly rewarding and impactful journey. Show less



Be the Earth Foundation

• United Kingdom
• Philanthropy
• 1 - 100 Employee

• Brand & Creative Consultant

  • Jun 2021 - Jun 2022

  I was responsible for reviewing and organising brand assets, the foundation's values, concepts and target audiences, as well as defining positioning, purpose statement, visual identity and line art for institutional use and social media. My most recent project is Blossom Impact Accelerator: https://www.betheearth.foundation/blossom I was responsible for reviewing and organising brand assets, the foundation's values, concepts and target audiences, as well as defining positioning, purpose statement, visual identity and line art for institutional use and social media. My most recent project is Blossom Impact Accelerator: https://www.betheearth.foundation/blossom



Aliança Bike

• Brazil
• Non-profit Organizations
• 1 - 100 Employee

• Creative Specialist

  • Sep 2017 - May 2020

  Working as a creative, I was responsible for the graphic design and visual ID of our commercial presentations and field researches and studies. I've also created new brands and social media content. Working as a creative, I was responsible for the graphic design and visual ID of our commercial presentations and field researches and studies. I've also created new brands and social media content.



matu.art

• India
• 1 - 100 Employee

• Creative Director

  • Mar 2018 - Jul 2019

  MATU was a Branding Agency with mostly big clients in the health industry. I was responsible for our creative team. During this time at MATU, I led projects of CRM flow, App development, naming, visual identity and concepts. We were the brand guardians. MATU was a Branding Agency with mostly big clients in the health industry. I was responsible for our creative team. During this time at MATU, I led projects of CRM flow, App development, naming, visual identity and concepts. We were the brand guardians.



Sabbatical / Extended Leave

• Information Services
• 1 - 100 Employee

• Sabbatical / Activism

  • Jan 2017 - Feb 2018

  i got closer to subjects and causes of personal interest to me, such as urban mobility, city administration, public education and social engagement on micro-politics. • I got elected president of my child's school's council • I got elected president of CRECE, wich is São Paulo's public schools councils superior organ • I started administrating and moderating a facebook group, created to support families interested in public education, with more than 2.000 participants • I was directly involved in the achievement of exemption of the fees for public schools bank accounts (which used to cost the city over 2 million a year, in taxpayer money) • I have also planned and executed a 100% organic school vegetable garden, positively impacting over 250 children (between 4 and 6) and their families • I screenwrote, produced and directed alongside five other activists “Mobilidade Linda”: a short film that won 2 prizes and reached over a million viewers only in Facebook. Show less



Agência Freela

• Co-Founder and Chief Creative Officer

  • Jan 2004 - Dec 2016

  I founded the agency under influence of the european hotshops at the end of 2003. The main idea was to build a creative environment trough all areas, reducing bureaucracy and accelerating results. • I led the company for 13 years, having from 3 to 24 professionals working directly under my management • I've done business with multinational companies and familiar small enterprises at the same time • My clients were from: Financial Market, Retail, Education, Food and Beverage and my work went from Naming to TV Campaigns • Some of my clients: GE, EF, Pernod Ricard, GRSA, Volkswagen Bank, Fleury, Sky Show less



DeBrito Propaganda

• Brazil
• Advertising Services

• Creative Copywriter

  • Apr 2002 - Dec 2002

  Creative work as copywriter for the main clients of the agency: Shopping Center Norte, Universidade Cruzeiro do Sul e Taiff Creative work as copywriter for the main clients of the agency: Shopping Center Norte, Universidade Cruzeiro do Sul e Taiff



Branding Estratégia E Propaganda Ltda.

• Creative Copywriter

  • Jan 2001 - Feb 2002

  Creative campaigns, for all kinds of media, mostly for tech industry B2B companies. Creative campaigns, for all kinds of media, mostly for tech industry B2B companies.