Experience

AutoGrid

• United States
• Software Development
• 100 - 200 Employee

• Digital Grid Strategy Manager

  • Jul 2021 - Present



Tata Power Delhi Distribution Limited

• India
• Utilities
• 200 - 300 Employee

• Head of Group - Smart Grid

  • Jun 2014 - Jun 2021

  I deployed multiple projects to promote adoption of renewable energy resources to build next generation distribution grid. Furthermore, I lead distribution utility and actively engage in incorporation of solar, EV, battery storage, and new technologies. I also seek out new business models to implement technologies like distributed storage to improve grid reliability while mitigating costs and reducing losses. I function closely with state regulators to create appropriate policies and business models. List of my Key Contributions: • Spearheaded a USTDA supported program in 2018 to develop regulatory framework to deploy a broad portfolio of distributed energy resources that includes EV, distributed storage, demand-response, and various renewables. • Elevated grant funding in excess of $2M to lead projects in collaboration with EU commission, USTDA, and USAID for adoption of smart grid technologies. • Governed an industry, leading 12-month study to evaluate integration of rooftop solar with distribution grids in 2014. • Set up India's leading Smart Grid lab, working with over 150 global technology partners and academic institutions, such as MIT and University of Chicago. • Oversaw project to deploy over 150MW of rooftop solar in New Delhi with benchmark policy followed across India. • Headed projects in "Energy as a Service", integrating generation SCADA with DERMS to build new programs for an urban microgrids, deploying EV charging infrastructure, and rolling out innovative portfolio planning tools with DR and storage.



Fenice Energy

• India
• Renewables & Environment
• 400 - 500 Employee

• Product Marketing Manager

  • Jan 2011 - Sep 2012

  In my previous role, I headed design and development of all product marketing, collateral to provide singular and consistent content for a SunEdison, relying heavily on technical skills and coordination with legal team. I also reorganized various sales and product marketing activities across various function and global regions to ensure timely deployment. Some of my Key Contributions: • Developed sales support and operational activities via cross-functional interactions across sales, strategic planning, and business development teams comprising of 12-15 people.



Paperika

• San Francisco Bay Area

• President

  • Jan 2003 - Oct 2010

  In this role, I initiated and created all aspects of a small business to market hand-made recycled paper products to various retail customers in USA. I also launched and led operations, sales, customer relations, and brand positioning. Key Contribution: • Contributed actively in trade shows and industry events to encourage product recognition especially in niche sectors, including vineyards in Napa Valley. In this role, I initiated and created all aspects of a small business to market hand-made recycled paper products to various retail customers in USA. I also launched and led operations, sales, customer relations, and brand positioning. Key Contribution: • Contributed actively in trade shows and industry events to encourage product recognition especially in niche sectors, including vineyards in Napa Valley.



Monster

• United States
• Internet Publishing
• 700 & Above Employee

• Producer -- Web Solutions

  • 2000 - 2002

  As the lead producer, managed each client’s unique requirements and was responsible for overall problem solving and coordination among various teams including creative, technical, copy and account management. Led efforts to build cohesive brand identity around a client's image As the lead producer, managed each client’s unique requirements and was responsible for overall problem solving and coordination among various teams including creative, technical, copy and account management. Led efforts to build cohesive brand identity around a client's image



TXU Energy

• United States
• Utilities
• 500 - 600 Employee

• Senior Marketing & Communications Executive

  • Jul 1998 - May 2000

  Member of introductory marketing team driving change and influencing various TXU business units to help navigate the deregulation in the energy markets. Significant effort in consumer engagement and segmentation. Member of introductory marketing team driving change and influencing various TXU business units to help navigate the deregulation in the energy markets. Significant effort in consumer engagement and segmentation.