Natalia Fajardo

Mid+ Data Analyst at Lean Tech
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Contact Information
us****@****om
(386) 825-5501
Location
CO
Languages
  • Español Native or bilingual proficiency
  • Inglés Full professional proficiency

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5.0

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Juan Esteban Serna Vega

Natalia and I worked together as part of the same team. She was always a positive influence on all of us, bringing optimism and good vibes. She was also the first person to offer help and support with the tech /data side of our projects. Always willing to lend a hand to us. I also witnessed her ability to manage difficult stakeholders, and efforts to complete assignments on time. Overall, She consistently contributed positively to the team and played a significant role in our performance. Any company will be lucky to have Natalia on their team.

Cristian Javier Mora Montaño

I had the wonderful opportunity to work with Natalia for more than two years. The best word for describing Natalia's work is "perfection". It is incredible the capability and effort that Natalia always put into every single task she was assigned. Natalia has great analytics, research, and communication skills and she uses them daily in her job, as well as her capability to learn new knowledge so quickly. As a teammate, she always has terrific energy and the best willingness to help and collaborate.

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Credentials

  • Using DAX throughout PowerBi to create robust data scenarios
    Coursera
    Jan, 2023
    - Nov, 2024
  • Big Data: Visualización de datos
    Coursera
    Dec, 2020
    - Nov, 2024
  • Building Resilient Streaming Systems on Google Cloud Platform
    Coursera
    Jun, 2019
    - Nov, 2024
  • Programa Especializado - Data Engineering, Big Data, and Machine Learning on GCP
    Coursera
    Jun, 2019
    - Nov, 2024
  • Serverless Machine Learning with Tensorflow on Google Cloud Platform
    Coursera
    Jun, 2019
    - Nov, 2024
  • Leveraging Unstructured Data with Cloud Dataproc on Google Cloud Platform
    Coursera
    Apr, 2019
    - Nov, 2024
  • Serverless Data Analysis with Google BigQuery and Cloud Dataflow
    Coursera
    Apr, 2019
    - Nov, 2024
  • Text Mining and Analytics
    Coursera
    Mar, 2019
    - Nov, 2024
  • Google Cloud Platform Big Data and Machine Learning Fundamentals
    Coursera
    Mar, 2019
    - Nov, 2024
  • Text Retrieval and Search Engines
    Coursera
    Oct, 2018
    - Nov, 2024
  • Data Visualization
    Coursera
    Jul, 2018
    - Nov, 2024

Experience

    • Colombia
    • Strategic Management Services
    • 300 - 400 Employee
    • Mid+ Data Analyst
      • Mar 2023 - Present

      Supporting customer with its Digital Transformation process as well as providing insigths to guide their business decision-making using data. Supporting customer with its Digital Transformation process as well as providing insigths to guide their business decision-making using data.

    • Mexico
    • E-Learning Providers
    • 200 - 300 Employee
    • Business Intelligence Expert
      • Mar 2022 - Jan 2023

      - Participated in the proposal of strategies for the Marketing/Growth area through the insights coming from analysis of CRM data to understand leads in all funnel stages. I also measured and kept track of strategies performance.- Reduced my team's information consumption times by 75%, automating its extraction and use, developing a Python code that reads raw data from the HubSpot API, directly from S3 (AWS) to be made available in Google Colab.- Contributed to guarantee the flow and quality of data, leading and coordinating different teams of the company so that all the processes from the registration, as well as the availability and consumption of information were adequate.- Actively created events for my teammates, so all can feel engaged and motivated in our team even when working remotely.

    • Business Intelligence Senior Specialist
      • Sep 2021 - Mar 2022

      - Contributed to business growth by generating reports with relevant insights using CRM data (HubSpot).- Achieved greater use of data for my team's decision-making by building detailed reports with clear visualizations that were easy to understand by end users.- Proposed data-based solutions never used before in Marketing/Growth team to process data and to automate processes.

    • Ireland
    • Business Consulting and Services
    • 700 & Above Employee
    • Analytics Senior Analyst
      • Jan 2020 - Sep 2021

      - Contributed to the allocation of the optimal media budget, which in turn ensured ROI, for a well-known consumer goods company in Colombia based on the construction of Attribution Models. - Helped to create a strategy to increment the online audience in nine products of a well-known Media company in Colombia, through the understanding of digital user's behavior. - Supported the creation of sales strategy for a Retail company in Colombia, understanding products rotation and finding the ones that generated a bigger ROI according to business seasonality. - Streamlined decision-making and problem-solving, leading a team of junior analysts in achieving project objectives. - Collaborated in the development of solutions for our clients in a scalable and secure way in the cloud, using AWS and GCP.

    • 1 - 100 Employee
    • Data analyst
      • Jul 2018 - Jan 2020

      - Collaborated in the generation of effective customer retention and loyalty strategies for a bank in Colombia, based on the development of Machine Learning models to predict bank desertion of nine financial products. - Contributed to the creation of high-impact advertising campaigns based on data, with the application of different methods of Natural Language Processing and data analysis. - Helped to create a new TV show in Colombia through topic analysis and applying natural processing language algorithms on conversations in social media. - Promoted bonds of fellowship and team motivation, developing events and activities for all members of the company.

    • LHCb Collaboration member
      • Jan 2016 - Apr 2018

      Studied and reproduced the Particle Identification process (PID) on simulated collision data to document the performance of RICH detectors on the LHCb at CERN. Studied and reproduced the Particle Identification process (PID) on simulated collision data to document the performance of RICH detectors on the LHCb at CERN.

Education

  • Universidad Nacional de Colombia
    Física, Física de partículas elementales
    2011 - 2017

Community

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