John Agger

Principal Industry Marketing Manger at Fastly
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Contact Information
us****@****om
(386) 825-5501
Languages
  • German Full professional proficiency
  • Danish Native or bilingual proficiency
  • English Native or bilingual proficiency
Skills

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Dale Rankine

John was a very supportive presence within Adobe for the Flash Lite platform and developer community, and was always excellent to work with. John brought a lot of energy to his role at Adobe, no matter the project. He was able to also bring a deep understanding of the mobile industry which was a huge part of his success there. I very much hope to work with John again in some capacity in the future.

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Credentials

  • Certified Professional Photographer
    Professional Photographers of America

Experience

  • Fastly
    • United States
    • Software Development
    • 700 & Above Employee
    • Principal Industry Marketing Manger
      • May 2019 - Present

      Definition and advancement of Fastly’s value proposition across the entire online media ecosystem. Close alignment with sales, demand generation teams, product management, and professional services. Led cross-functional teams to create and maintain content critical to continued success and to reinforce Fastly as a thought leader. • Developed go-to-market strategies, identified impactful solutions, and use cases, established thought leadership, and identified new market opportunities for target industries • Worked continuously with sales, sales engineering, and product teams to create compelling messaging that clearly defined Fastly’s value propositions • Created buyer personas for the Media & Entertainment industry to articulate concerns, identify buying trends, and understand how Fastly and the product portfolio could help address their needs and increase ROI • Developed and delivered Sales training and created tools to easily disseminate information across teams • Supported industry-specific demand generation campaigns with high impact assets including white papers, solution briefs, webinars, infographics, landing pages, and blogs • Stayed abreast of industry trends and developments through ongoing research and analyst engagements and leverage insights to develop targeted messaging Subject matter expert for Media & Entertainment. Representation of Fastly at industry events

  • Sitecore
    • United States
    • Software Development
    • 700 & Above Employee
    • Sr. Marketing Manager, Global Cloud Solutions & Services
      • Jul 2018 - Apr 2019

      Responsible for the overall GTM strategy for transitioning Sitecore’s content management, digital experience platform and e-commerce platform to the Cloud. Industry expert when it comes to buyers, customers, their buying criteria and charged with the transfer of that knowledge to the sales channel. Responsibilities include GTM Strategy, Messaging & Positioning, Sales Enablement, Product launches, Market intelligence and Support of the Global Marketing teams. Primary Microsoft Azure GTM liaison. • Developed an overall business GTM strategy for Sitecore solutions in the cloud. Drive GTM launch for new releases of Cloud solutions • Working with global teams to set, monitor and achieve financial and market share objectives • TAM/TPM, competitive analysis, target markets and persona definition, pricing/packing • Messaging & Positioning: Differentiated product positioning and messaging, value props, use cases, and associated content leveraged by global Sales Marketing teams • Subject matter expert for Cloud, Developed and delivered sales plays, tools, and materials for the global sales teams and Solution Provider ecosystem • Market intelligence: buyers, how they buy and their criteria. • Support of Global Marketing teams with both cloud and other thematic subject matter expertise • Market Requirements Analysis– provided product management with prioritized customer requirements to shape strategy • Sales Partner – assist sellers with deals, RFPs, and customer visits to help convince and win

  • IBM
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Sr. Marketing Manager, IBM Cloud
      • Dec 2016 - Jun 2018

      Senior team member of the Developer Marketing team, driving awareness, growth, preference, and pipeline, in companies ranging in size from startups to Fortune 100. Spearheading development, promotion and execution of the developer community marketing plans and technical evangelism. Close interaction with corporate marketing teams, sales, product development, services and support. Expertise in buyer behavior to orchestrate and manage the delivery of an exceptional developer engagement experience and all-encompassing buyer journey. • Responsible for continued adoption and awareness of Node.js and OSS. • Crafted positioning and persona-based messaging relating relevant product capabilities and development of thought leadership content, experiences, and programs to capture attention and drive influence adoption • Creation of world-class content such as technical blogs, white papers, product descriptions, case studies, customer success stories, and other marketing materials • Analyzed, managed and optimized world-wide Marketing budget and partnerships with vendors • Monitored campaign effectiveness and implemented changed to optimize results • Partnered with the Digital Sales teams to ensure integrity in the sales funnel and alignment of metrics, activities and priorities as well as Corporate Marketing to ensure highest leverage of activities across organizations and divisions. • Drove product and technology launches to target audiences including media (AR, PR) • Partnered across the marketing, Offering Management (OM) and sales ecosystem to continuously optimize execution and business results • Worked with Digital Insights teams on the analytics, dashboards, and ad-hoc reporting and used findings to adjust areas of focus and investments in the marketing plan to achieve business expectations • Worked with sales teams and evangelists to develop and curate developer references and stories to drive adoption and support customer retention.

  • Akamai Technologies
    • United States
    • Software Development
    • 700 & Above Employee
    • Senior Manager, World-Wide Campaign Strategy
      • Mar 2016 - Sep 2016

      Responsible for defining Akamai’s digital marketing and content strategy within priority segments. Administer transition to Marketo-based digital marketing campaigns. Prioritize content and themes for key markets including optimization to maximize RIO. Oversee strategic relationships with third-party content providers and work with internal stakeholders to develop longer-term plans focused on customer retention as well as introduction of new products and services. Remain a subject matter expert for Media & Entertainment and Gaming.* Successfully architected programs to upsell and cross-sell of Akamai’s additional product lines such as frontend optimization and online security* Created content marketing programs to accelerate sales and capture leads* Aligned Akamai’s world-wide presence and messaging for priority segment* Collaborated with public relations to create and execute strategies to increase Akamai’s leadership in key segments

    • Sr. Marketing Manager, Media & Entertainment
      • Jun 2012 - Mar 2016

      Responsible for devising the go-to-market strategy for Akamai’s largest industry segment in the Americas region. Monitoring key trends and opportunities across a variety of media & entertainment segments – including broadcast, film, publishing, social media, radio, advertising technology and gaming – and creation of targeted marketing strategies to drive adoption of Akamai’s complete product portfolio within those segments. Identification of key targets, creation of targeted messaging, business value propositions and ROI around Akamai solutions Creation of effectives campaign and marketing strategies to establish industry leadership, drive interest, create targeted opportunities and accelerate sales.* Developed go-to-market strategy including target segments, accounts, value proposition and key strategic initiatives* Delivered customer and prospect marketing strategies to defend to grow Akamai's revenue in the priority M&E segments* Developed and managed high level lead pipeline for sales working with programs and account development teams* Produced sales tools and resources to support the value proposition of Akamai solutions including collateral, presentations, case studies, demonstrations and Web site content* Hosted regular industry training for the field* Drove custom research projects with external analysts* Maintained and contributed to public facing Web content for Media & Entertainment* Created messaging, positioning and sales tools for key M&E segments* Provided sales support and escalation for deals as needed contributing to customer wins

  • Dolby Laboratories
    • United States
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Sr. Product Marketing Manager
      • Nov 2009 - Nov 2010

      Worldwide introduction of HD Audio and Video experiences on mobile phones and devices. Creation of MRD, messaging, product identity and go-to-market plans for Dolby’s entry into video encoding. Presentation of Dolby’s mobile product line internally and externally. Collaboration with PM and Sales to identify strategic customers and liaisons such as content creators, aggregators and mobile operators. Developed sales tools and online experiences for professional segments. Determined product messaging, branding and pricing tiers. Press and analyst briefings as well as presentation of portfolio to strategic partners and organizations. Key member in defining extensibility and APIs. • Successful introduction of entertainment industry’s first and only dual-ended content solution in mobile • Identified synergies with third parties and Dolby technologies to solidify Dolby as a brand in mobile • Creation of sales structure and incentive programs to get strong adoption during rollout

  • Adobe
    • United States
    • Software Development
    • 700 & Above Employee
    • Sr. Product Marketing Manager
      • Jun 2006 - Apr 2009

      Developed marketing strategies for rollout and adoption of Adobe’s Flash Lite product line on mobile platforms such as Symbian, Windows Mobile, RIM, and Android. Managed relationships with Tier-1 handset OEMs, operators, Fortune 500 companies as well as journalists and analysts. Crafted visionary mobile concepts to set strategy and showcase engaging content on both new and established platforms. Transformed distribution model to significantly expand reach to virtually every Smartphone available. Recommended strategies and toolsets to solidify Flash Lite’s leadership as a flexible platform adapting to rapidly changing market conditions. Responsible for go-to-market strategy of Flash Lite’s entry into television and Setop boxes. Team member of Open Source initiative. Built strong relations with existing and future developers resulting in explosive growth of Flash content.* Grew installed base of Adobe Flash Lite from 400M to 1.2B licenses covering 400+ devices* Creation of programs to drive strong growth of active mobile Flash developers from 40,000 to 200,000* Crafted launch strategy for Flash Lite 3 - the introduction of Flash Video mobile devices* Represented company, industry and product line. Briefings of analysts and journalist* Strong use of social media to increase awareness and attract developers* Technical support and backup for CEO and CTO during key industry events

    • Sr. Marketing Manager
      • 2005 - Jun 2006

      Crafted product messaging used at launch of Adobe’s Creative Suite CS3. Managed sustained marketing of Photoshop CS2. Reinvigorated Adobe’s commitment to the technical publication market, restoring company and product image thereby establishing trust in the user communities, with customers and sales channel.• Conceptualized and created worldwide Marketing Strategy plan for rollout of new and future versions• Oversaw creation of sales collaterals for both print and web. Primary interface to external sources for delivery of sales material, Direct Mail campaign, SEO, demos and training materials• Budgeted and coordinated all marketing activities for product and interfaced with internal departments to maximize brand exposure and marketing efforts

  • Venture Corporation
    • Newark, CA
    • Sr. Product Manager
      • Sep 2003 - Apr 2005

      Senior Manager with full responsibility for line of imaging devices targeted at the SMB market. Direct relations to engineering, manufacturing, and distribution branches in Switzerland, Singapore and Japan. Responsible for outbound marketing. World-wide responsibility for customer service and service personnel. • Crafted GTM-plan, collateral, and web presence for use with launch of new product line. • Presentation of company and products with a strong focus on cost-cutting integration and workflow. • Creation of Partner Program for successful introduction of third-party accessories.

  • Ericsson
    • Sweden
    • Telecommunications
    • 700 & Above Employee
    • Director of Product Management
      • Mar 2001 - Mar 2003

      Director with full P&L accountability for all IP telephony offerings at Ericsson Enterprise’ world-wide offices (employing workforce of over 120,000) spanning 140 countries; held concurrent responsibility for supervision of product development team comprised of product managers, technical writers and marketing personnel. Increased continuity and effectiveness of Engineering, Sales and Marketing Teams. • Formed working group with the mobile phone division at Ericsson HQ with a goal to bring existing and future product offerings into the wireless space. • Successfully redirected the development and marketing of the WebSwitch 2000, the company’s main Voice-over-IP product resulting in year-over-year 150% increase in revenues. • Conceptualized and created Market Requirements and Product Specifications for the development of accurate product plans and roadmaps. • Initiated department standards to streamline organization and to increase the development of effective marketing presentations and marketing communication material.

  • Teveo, Inc.
    • Mountain View, CA
    • Director of Product Management
      • 1999 - 2001

      Led marketing personnel in the development and introduction of company’s product line of streaming video applications and servers. Provided technical expertise to OEM customers, clients, and potential partners requiring specialized knowledge in the company’s offerings and diverse application opportunities. Specified mobile product offering based on extensive market research and customer feedback. • Developed and authored technical product specs to port product line into the wireless arena. • Successfully collaborated with third-party companies to make streaming video a reality on mobile devices. Orchestrated and implemented usability tests for all products to ensure viability.

  • ScanView, Inc.
    • Foster City, CA
    • Service & Support Manager
      • 1994 - 1999

      Responsible for the US Service & Support of ScanView's entire product line of high-end digital cameras, scanners and imagesetters. Managed team of five people including some working remotely. Responsible for the US Service & Support of ScanView's entire product line of high-end digital cameras, scanners and imagesetters. Managed team of five people including some working remotely.

  • Torsana A/S
    • Support Engineer
      • 1991 - 1994

      Technical Support Engineer of the entire Adobe product line. Introduced Illustrator 4.1 which full support for preview editing. Technical Support Engineer of the entire Adobe product line. Introduced Illustrator 4.1 which full support for preview editing.

  • Royal Danish Air Force
    • Denmark
    • Armed Forces
    • 400 - 500 Employee
    • Pluto Pilot
      • 1986 - 1987

      Guarded Hawk missiles and kept the country safe Guarded Hawk missiles and kept the country safe

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