Principal Web Strategist

• Jul 2022 - Present

Senior Web Strategist

• Jul 2021 - Jul 2022

• Acts as the primary point of contact overseeing website design and development for a portfolio of B2B technology companies.• Conducts website audits and generates user experience, conversion rate optimization, content strategy, and user interface improvements and recommendations. • Monitors client success through analytics to recommend solutions.• Identifies client business objectives, challenges, and key success metrics.• Creates content outlines and communicates content strategies to assist clients in the content creation process.• Creates wireframes to present recommended layouts based on content strategy and page objectives• Provides guidance and mentorship to the Web team.• Improves process inefficiencies to improve the client journey and internal productivity.• Maintains client retention and drives upgraded revenue from service upsells and existing business by solving for the customer.• Assists in quick resolution of client-facing challenges or issues.• Coordinates projects to ensure scope and budget are met and deliverables are completed on time.• Manages and allocates developers’ time and tasks.

City Champion - Cleveland Chapter

• Aug 2021 - Dec 2021

Vice President - Cleveland Chapter

• Jan 2021 - Aug 2021

Manager, Website Strategy

• Jul 2020 - Jul 2021

• Creates intricate, data-driven strategies for all client website projects that are designed to support the clients’ overall business goals and target audience behaviors.• Leads strategic planning sessions with client teams and key stakeholders in order to develop website strategies and development plans that will drive client results. • Develops business cases for each website project in order to gain stakeholder buy-in and approval, working with the clients’ main point-of-contact to do so. • Focuses on user experience and conversion rate optimization strategies when developing website plans, especially during the design and content creation phases of each website project.• Performs website audits on client websites in order to propose recommended user experience, content strategy and optimization and conversion rate optimization improvements to internal and external stakeholders. • Researches the latest user experience, website strategy, conversion rate optimization, search engine optimization, etc. trends in order to ensure that recommended strategies are up-to-date and forward-thinking. • Recommends process improvements to help improve the client journey as well as elevate internal team productivity• Collaborates with internal technical and creative resources, including writing, development, social media, design and web production, ensuring each of these resources is as efficient as possible and work is hitting deadlines.• Supports the sales function at SyncShow through research, consultation, phone support, quotes, etc.

Website Development Manager

• Sep 2018 - Jul 2020

• Leads strategic planning sessions with client teams and other SyncShow team members to develop website strategies and development plans that will drive client results, and then presenting these plans, gaining client leadership buy-in and signoff.• Manages large-scale projects for the SyncShow team from start-to-finish, ensuring the projects stay on time, stay on budget, and the client is kept up-to-date on all communications, milestones and metrics as needed.• Supports the Account Management team by scoping, identifying resources for, and quoting additional projects as needed.• Manages the internal SyncShow Creative & Technical resources including - writing, development, social media, design and web production ensuring each of these is as efficient as possible and work is hitting deadlines.• Manages external resources in support of the Creative & Technical Services area - particularly, video and development ensuring each of these is as efficient as possible and work is hitting deadlines.• Supports the sales function at SyncShow through research, phone support, quotes, etc.

Project Manager

• Jan 2018 - Sep 2018

2017 Employee of the Year• Managed website projects, and other one-off projects, from the point of handoff from the Account Manager or client to the point of return handoff in order to achieve the highest level of client, external, and internal resource satisfaction, quality, efficiency, budgets and timeliness• Assisted the Account Manager(s) with new project startup through researching costs, establishing a scope of work, obtaining vendor quotes, signing and managing contracts• Entry of job information, tasks, budgets, purchase orders, production reports into project management system• Provided project and vendor management for digital marketing projects including internal and external team resource allocation not limited to video resources, writing resources, photography and branding resources • Helped develop and implement better production systems through research and education• Managed quality assurance testing for all client solutions prior to completion

Project Coordinator

• Oct 2016 - Jan 2018

• Managed website projects, and other one-off projects, from the point of handoff from the Account Manager or client to the point of return handoff in order to achieve the highest level of client, external, and internal resource satisfaction, quality, efficiency, budgets and timeliness• Assisted the Account Manager(s) with new project startup through researching costs, establishing a scope of work, obtaining vendor quotes, signing and managing contracts• Entry of job information, tasks, budgets, purchase orders, production reports into project management system• Provided project coordination and vendor management for digital marketing projects including internal and external team resource allocation not limited to video resources, writing resources, photography and branding resources • Helped develop and implement better production systems through research and education• Managed quality assurance testing for all client solutions prior to completion

Account Specialist

• Jul 2015 - Oct 2016

• Researched and developed buyer personas in order to assist with the creation of overall digital marketing strategies• Executed digital marketing strategies for 6 - 9 clients at a time• Maintained client relationships, managed project budgets• Monitor and analyze client’s monthly and year over year data to ensure that most effective marketing strategies are being implemented to reach client’s goals• Manage external content resources

Digital Marketing Intern

• Apr 2015 - Jul 2015

• Wrote a variety of content tailored to specific target audiences and their particular buying journeys• Executed social media strategies on client’s behalf and implement email nurturing strategies

Snack Bar and Beverage Cart Associate

• Jul 2011 - Apr 2015

Handled cash, completed orders in an efficient and timely manner, and provided superior customer service. Prepared itemized checks and took inventory of sales. Consistently generated more sales per shift than balance of team. Handled cash, completed orders in an efficient and timely manner, and provided superior customer service. Prepared itemized checks and took inventory of sales. Consistently generated more sales per shift than balance of team.

Supplemental Instruction Leader

• Aug 2013 - Aug 2014

Lead group discussion in the topics of macroeconomics and microeconomics as well as provided help outside of the classroom in preparation for quizzes and exams. Prepared worksheets and exam reviews on a weekly basis. Lead group discussion in the topics of macroeconomics and microeconomics as well as provided help outside of the classroom in preparation for quizzes and exams. Prepared worksheets and exam reviews on a weekly basis.